A data profile of the people who buy, follow and care about Amsterdam in Italy — modelled from more than twelve digital signal sources. Amsterdam has an estimated audience of 3,668,047 people in Italy.
The average Amsterdam fan in Italy is 41.5 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include WeTransfer, RAI, Croke Park, with strongest over-indexing on WeTransfer (2.17× the country average).
Demographically, the Amsterdam audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Amsterdam fan in Italy is balanced, around 41.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for WeTransfer.
The key figures that characterise the Amsterdam profile in Italy.
50.2% are female, 49.8% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 41.5 |
| Estimated audience size | 3,668,047 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Amsterdam audience comes from Italy.
| Country | Share |
|---|---|
| Netherlands | 13.1% |
| United States | 10.4% |
| Germany | 7.4% |
Where the Amsterdam audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~600K | 1.35× | |
| 02 | Lombardy | ~900K | 1.33× | |
| 03 | Lazio | ~600K | 1.31× | |
| 04 | Puglia | ~300K | 1.25× | |
| 05 | Tuscany | ~300K | 1.25× | |
| 06 | Sicilia | ~400K | 1.16× | |
| 07 | Veneto | ~300K | 1.15× | |
| 08 | Piedmont | ~300K | 1.08× | |
| 09 | Emilia-Romagna | ~300K | 1.07× | |
| 10 | Trentino-Alto Adige/Südtirol | ~70K | 1.06× | |
| 11 | Liguria | ~100K | 0.93× | |
| 12 | Marche | ~80K | 0.91× | |
| 13 | Friuli-Venezia Giulia | ~60K | 0.88× | |
| 14 | Calabria | ~100K | 0.86× | |
| 15 | Umbria | ~50K | 0.86× | |
| 16 | Abruzzo | ~70K | 0.85× | |
| 17 | Basilicata | ~30K | 0.85× | |
| 18 | Sardinia | ~80K | 0.79× | |
| 19 | Molise | ~10K | 0.68× | |
| 20 | Aosta Valley | ~6K | 0.66× |
The strongest cross-interests of the Amsterdam audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Croke Park | Sports | 8.89× | ||
| 02 | Eindhoven | Travel & Leisure | 5.04× | ||
| 03 | Snooker | Sports | 3.45× | ||
| 04 | Clouds | Music & Radio | 2.96× | ||
| 05 | RAI | Music & Radio | 2.47× | ||
| 06 | Netherlands | Travel & Leisure | 2.28× | ||
| 07 | Randstad | Business & Career | 2.27× | ||
| 08 | WeTransfer | Internet & Social Media | 2.17× | ||
| 09 | Vueling | Travel & Leisure | 2.07× | ||
| 10 | Diane Keaton | Movies & TV | 2.01× | ||
| 11 | Google News | News | 1.87× | ||
| 12 | Birkenstock | Fashion & Accessoires | 1.83× | ||
| 13 | All-terrain vehicle | Cars & Mobility | 1.77× | ||
| 14 | Drop shipping | Shopping | 1.70× | ||
| 15 | Foot Locker | Shopping | 1.62× | ||
| 16 | Master of Business Administration | Business & Career | 1.61× | ||
| 17 | il Post | News | 1.60× | ||
| 18 | Laborer | Business & Career | 1.58× | ||
| 19 | Eni | Cars & Mobility | 1.56× | ||
| 20 | Commercial vehicle | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.27× | |
| Need for Security | CONSERVATISM | 1.21× | |
| Urban Lifestyle | OPEN | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.73× | |
| Mindfulness | BALANCE | 0.85× | |
| Pet Ownership | JOY | 0.85× |
Amsterdam has an estimated audience of 3,668,047 people in Italy, concentrated in Lombardy and Lazio.
50.2% of Amsterdam fans are female, 49.8% are male, with an average age of 41.5 years.
Amsterdam fans show strongest brand affinity for WeTransfer (2.17×), RAI (2.47×), and Croke Park (8.89×) over the country average.
Amsterdam fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~600K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Amsterdam itself, the audience over-indexes on RAI (2.47×), Croke Park (8.89×), Google News (1.87×), and Eindhoven (5.04×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Amsterdam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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