A data profile of the people who buy, follow and care about il Post in Italy — modelled from more than twelve digital signal sources. il Post has an estimated audience of 5,622,704 people in Italy.
The average il Post fan in Italy is 38.1 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Emilia-Romagna, Lazio.
Top brand affinities include Wikipedia, corriere dello sport, Innovation, with strongest over-indexing on Wikipedia (4.64× the country average).
Demographically, the il Post audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical il Post fan in Italy is balanced, around 38.1 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the il Post profile in Italy.
47.3% are female, 52.7% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 38.1 |
| Estimated audience size | 5,622,704 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide il Post audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 84.1% |
| Saudi Arabia | 6.1% |
| Germany | 1.3% |
Where the il Post audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emilia-Romagna | ~800K | 1.86× | |
| 02 | Friuli-Venezia Giulia | ~200K | 1.65× | |
| 03 | Piedmont | ~600K | 1.57× | |
| 04 | Veneto | ~700K | 1.53× | |
| 05 | Lombardy | ~1.5M | 1.50× | |
| 06 | Liguria | ~200K | 1.50× | |
| 07 | Tuscany | ~500K | 1.33× | |
| 08 | Trentino-Alto Adige/Südtirol | ~100K | 1.19× | |
| 09 | Aosta Valley | ~20K | 1.09× | |
| 10 | Lazio | ~700K | 1.04× | |
| 11 | Marche | ~100K | 0.91× | |
| 12 | Sardinia | ~100K | 0.89× | |
| 13 | Abruzzo | ~90K | 0.71× | |
| 14 | Umbria | ~60K | 0.69× | |
| 15 | Sicilia | ~200K | 0.48× | |
| 16 | Puglia | ~200K | 0.48× | |
| 17 | Campania | ~300K | 0.47× | |
| 18 | Molise | ~10K | 0.44× | |
| 19 | Basilicata | ~20K | 0.43× | |
| 20 | Calabria | ~60K | 0.35× |
The strongest cross-interests of the il Post audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Patreon | Internet & Social Media | 6.27× | ||
| 02 | True Detective | Movies & TV | 4.73× | ||
| 03 | Wikipedia | Internet & Social Media | 4.64× | ||
| 04 | Individualism | Politics & Society | 4.26× | ||
| 05 | corriere dello sport | Sports | 3.62× | ||
| 06 | Satire | Literature | 3.43× | ||
| 07 | Innovation | Business & Career | 2.68× | ||
| 08 | Internet & Social Media | 2.34× | |||
| 09 | Sky TG24 | Movies & TV | 2.31× | ||
| 10 | Singer-songwriter | Music & Radio | 2.19× | ||
| 11 | Nonprofit organization | Politics & Society | 2.09× | ||
| 12 | Il Sole 24 Ore | News | 1.98× | ||
| 13 | Mediaset | Technology & Electronics | 1.93× | ||
| 14 | Champagne | Food & Beverages | 1.91× | ||
| 15 | Art exhibition | Arts & Culture | 1.90× | ||
| 16 | La Stampa | News | 1.84× | ||
| 17 | Musical theatre | Movies & TV | 1.81× | ||
| 18 | Il Fatto Quotidiano | News | 1.76× | ||
| 19 | Contemporary art | Arts & Culture | 1.55× | ||
| 20 | UniCredit | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.40× | |
| Early Adopter Mentality | POWER | 2.24× | |
| Career Orientation | POWER | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Pet Ownership | JOY | 0.79× | |
| DIY Mentality | THRILL | 0.94× |
il Post has an estimated audience of 5,622,704 people in Italy, concentrated in Lombardy and Emilia-Romagna.
47.3% of il Post fans are female, 52.7% are male, with an average age of 38.1 years.
il Post fans show strongest brand affinity for Wikipedia (4.64×), corriere dello sport (3.62×), and Innovation (2.68×) over the country average.
il Post fans in Italy are most concentrated in Lombardy (reach ~1.5M), Emilia-Romagna (reach ~800K), and Lazio (reach ~700K). These three regions account for the largest share of the active audience.
Beyond il Post itself, the audience over-indexes on corriere dello sport (3.62×), Innovation (2.68×), Singer-songwriter (2.19×), and Il Fatto Quotidiano (1.76×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for il Post. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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