Rascasse Audience Intelligence

Sky TG24 Audience in Italy

A data profile of the people who buy, follow and care about Sky TG24 in Italy — modelled from more than twelve digital signal sources. Sky TG24 has an estimated audience of 9,452,491 people in Italy.

#4among TV Channel in Italy#30in Movies & TV

The average Sky TG24 fan in Italy is 40.3 years old, more male, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Emilia-Romagna.

Top brand affinities include corriere dello sport, MSN, Il Giornale, with strongest over-indexing on corriere dello sport (2.53× the country average).

Demographically, the Sky TG24 audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Social Media Usage, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.

The typical Sky TG24 fan in Italy is more male, around 40.3 years old, with strong Social Media Usage tendencies and a notable affinity for corriere dello sport.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sky TG24 profile in Italy.

Audience size
9.5M
in Italy
Gender
43.9%♀
56.1% male
Age
40.3
average years
Country rank
#535
TV Channel in Italy
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Sky TG24

43.9% are female, 56.1% are male, average age 40.3.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Sky TG24 audience in Italy
MetricValue
Female43.9%
Male56.1%
Average age40.3
Estimated audience size9,452,491
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Sky TG24 audience in Italy
Age bracketShare%
16-1917%
20-2917%
30-3922%
40-4922%
50+21%
Fig. 04

Worldwide distribution

94.3%

of the worldwide Sky TG24 audience comes from Italy.

Worldwide audience distribution share by country for Sky TG24
CountryShare
Italy94.3%
Germany0.9%
United States0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sky TG24 audience in Italy is strongest.

Fig. 05

Top regions by affinity

Sky TG24 fans by region: top regions in Italy
#RegionReachAffinity×
01Emilia-Romagna~1M1.46×
02Lombardy~2.5M1.37×
03Tuscany~800K1.31×
04Liguria~300K1.23×
05Lazio~1.5M1.18×
06Umbria~200K1.16×
07Piedmont~800K1.15×
08Marche~300K1.15×
09Abruzzo~200K1.10×
10Veneto~800K1.08×
11Friuli-Venezia Giulia~200K0.98×
12Sicilia~800K0.95×
13Sardinia~300K0.95×
14Puglia~600K0.89×
15Trentino-Alto Adige/Südtirol~100K0.80×
16Calabria~200K0.79×
17Campania~700K0.71×
18Molise~30K0.68×
19Aosta Valley~10K0.60×
20Basilicata~40K0.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sky TG24 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sky TG24 audience
#·InterestCategoryAffinity×
01MSNNews3.17×
02corriere dello sportSports2.53×
03il PostNews2.31×
04Polizia di StatoPolitics & Society1.84×
05Top-level domainTechnology & Electronics1.81×
06Revolution (TV series)Movies & TV1.81×
07Domain Name SystemInternet & Social Media1.76×
08Il GiornaleNews1.75×
09Heart (novel)Literature1.73×
10MayorPolitics & Society1.70×
11Biographical filmMovies & TV1.65×
12The Bold and the BeautifulMovies & TV1.64×
13LeggoNews1.63×
14La StampaNews1.60×
15ComfortTravel & Leisure1.59×
16SmileyInternet & Social Media1.58×
17TicketOneTravel & Leisure1.55×
18Il MessaggeroNews1.54×
19Tabloid (newspaper format)Literature1.53×
20TuttosportSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sky TG24 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sky TG24 audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.16×
Need for SecurityCONSERVATISM1.10×
PatriotismCONSERVATISM1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sky TG24 audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.80×
TraditionCONSERVATISM0.86×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sky TG24 have in Italy?

Sky TG24 has an estimated audience of 9,452,491 people in Italy, concentrated in Lombardy and Lazio.

02

What is the gender split and age of Sky TG24 fans?

43.9% of Sky TG24 fans are female, 56.1% are male, with an average age of 40.3 years.

03

Which brands do Sky TG24 fans like most?

Sky TG24 fans show strongest brand affinity for corriere dello sport (2.53×), MSN (3.17×), and Il Giornale (1.75×) over the country average.

04

Where do Sky TG24 fans live in Italy?

Sky TG24 fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~1.5M), and Emilia-Romagna (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Sky TG24 fans also like?

Beyond Sky TG24 itself, the audience over-indexes on MSN (3.17×), Il Giornale (1.75×), La Stampa (1.6×), and Il Messaggero (1.54×) compared to the Italy average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Italy

See Sky TG24 audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Sky TG24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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