Sky TG24 Audience in Italy
Sky TG24 has an estimated audience of 9,346,501 people in Italy. 43.9% are female, 56.1% are male, average age 40.3. Top regions: Lombardy, Lazio, Emilia-Romagna. Top brand affinities: corriere dello sport, MSN, Il Giornale, La Stampa, Il Messaggero.
The average Sky TG24 fan in Italy is 40.3 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Emilia-Romagna. Top brand affinities include corriere dello sport, MSN, Il Giornale, with strongest over-indexing on corriere dello sport (2.53× the country average). Demographically, the Sky TG24 audience skews more male with an average age of 40.3, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Audience demographics of Sky TG24
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 40.3 |
| Estimated audience size | 9,346,501 |
Audience persona
The typical Sky TG24 fan in Italy is more male, around 40.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for corriere dello sport.
Sky TG24 fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | ~2.5M | 1.37× |
| Lazio | ~1.5M | 1.18× |
| Emilia-Romagna | ~1M | 1.46× |
| Tuscany | ~800K | 1.31× |
| Veneto | ~800K | 1.08× |
| Piedmont | ~800K | 1.15× |
| Sicilia | ~800K | 0.95× |
| Campania | ~700K | 0.71× |
| Puglia | ~600K | 0.89× |
| Liguria | ~300K | 1.23× |
| Marche | ~300K | 1.15× |
| Sardinia | ~300K | 0.95× |
| Abruzzo | ~200K | 1.1× |
| Calabria | ~200K | 0.79× |
| Umbria | ~200K | 1.16× |
| Friuli-Venezia Giulia | ~200K | 0.98× |
| Trentino-Alto Adige/Südtirol | ~100K | 0.8× |
| Basilicata | ~40K | 0.51× |
| Molise | ~30K | 0.68× |
| Aosta Valley | ~10K | 0.6× |
Top brand affinities of Sky TG24 fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| corriere dello sport | 2.53× | Sports |
| MSN | 3.17× | News |
| Il Giornale | 1.75× | News |
| La Stampa | 1.6× | News |
| Il Messaggero | 1.54× | News |
| Top-level domain | 1.81× | Technology & Electronics |
| Leggo | 1.63× | News |
| Domain Name System | 1.76× | Internet & Social Media |
| Tuttosport | 1.5× | Sports |
| il Post | 2.31× | News |
| Comfort | 1.59× | Travel & Leisure |
| TicketOne | 1.55× | Travel & Leisure |
| Heart (novel) | 1.73× | Literature |
| Polizia di Stato | 1.84× | Politics & Society |
| The Bold and the Beautiful | 1.64× | Movies & TV |
| Tabloid (newspaper format) | 1.53× | Literature |
| Biographical film | 1.65× | Movies & TV |
| Mayor | 1.7× | Politics & Society |
| Smiley | 1.58× | Internet & Social Media |
| Generic top-level domain | 1.7× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.37 |
| Social Media Usage | JOY | 1.16 |
| Need for Security | CONSERVATISM | 1.1 |
| Patriotism | CONSERVATISM | 1.07 |
| Risk Appetite | THRILL | 1.05 |
| Spirituality | BALANCE | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 94.2% |
| Germany | 0.9% |
| United States | 0.6% |
See Sky TG24 audiences in other countries
More Movies & TV audiences in Italy
- Netflix (12,160,791)
- RAI (11,534,922)
- RaiPlay (9,637,968)
- Canale 5 (6,383,779)
- Amazon Prime Video (5,838,970)
Frequently asked questions
How many fans does Sky TG24 have in Italy?
Sky TG24 has an estimated audience of 9,346,501 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Sky TG24 fans?
43.9% of Sky TG24 fans are female, 56.1% are male, with an average age of 40.3 years.
Which brands do Sky TG24 fans like most?
Sky TG24 fans show strongest brand affinity for corriere dello sport (2.53×), MSN (3.17×), and Il Giornale (1.75×) over the country average.
Where do Sky TG24 fans live in Italy?
Sky TG24 fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~1.5M), and Emilia-Romagna (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Sky TG24 fans also like?
Beyond Sky TG24 itself, the audience over-indexes on MSN (3.17×), Il Giornale (1.75×), La Stampa (1.6×), and Il Messaggero (1.54×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Sky TG24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.