Il Giornale Audience in Italy
Il Giornale has an estimated audience of 17,068,123 people in Italy. 48.4% are female, 51.6% are male, average age 41.3. Top regions: Lombardy, Lazio, Veneto. Top brand affinities: Libero (newspaper), Leggo, Il Gazzettino, VicenzaToday, Giorgia Meloni.
The average Il Giornale fan in Italy is 41.3 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Veneto. Top brand affinities include Libero (newspaper), Leggo, Il Gazzettino, with strongest over-indexing on Libero (newspaper) (2.99× the country average). Demographically, the Il Giornale audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Tradition, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Audience demographics of Il Giornale
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 41.3 |
| Estimated audience size | 17,068,123 |
Audience persona
The typical Il Giornale fan in Italy is balanced, around 41.3 years old, with strong Tradition tendencies and a notable affinity for Libero (newspaper).
Il Giornale fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | ~4M | 1.33× |
| Lazio | ~2M | 1.06× |
| Veneto | ~2M | 1.31× |
| Emilia-Romagna | ~1.5M | 1.14× |
| Piedmont | ~1.5M | 1.13× |
| Sicilia | ~1.5M | 0.87× |
| Campania | ~1M | 0.65× |
| Tuscany | ~1M | 1.07× |
| Puglia | ~900K | 0.79× |
| Sardinia | ~700K | 1.41× |
| Liguria | ~600K | 1.27× |
| Friuli-Venezia Giulia | ~500K | 1.4× |
| Marche | ~500K | 1.06× |
| Calabria | ~400K | 0.81× |
| Abruzzo | ~400K | 0.95× |
| Trentino-Alto Adige/Südtirol | ~300K | 0.87× |
| Umbria | ~300K | 0.91× |
| Basilicata | ~100K | 0.68× |
| Molise | ~50K | 0.65× |
| Aosta Valley | ~30K | 0.65× |
Top brand affinities of Il Giornale fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Libero (newspaper) | 2.99× | News |
| Leggo | 1.52× | News |
| Il Gazzettino | 1.59× | News |
| VicenzaToday | 3.64× | News |
| Giorgia Meloni | 1.7× | Politics & Society |
| Charlotte Casiraghi | 1.88× | Politics & Society |
| L'Arena | 1.78× | News |
| Euroscepticism | 1.68× | Politics & Society |
| La Nazione | 1.61× | News |
| Il Secolo XIX | 1.62× | News |
| il mattino di Padova | 1.84× | News |
| Silence | 1.75× | Health |
| Benjamin Netanyahu | 1.68× | Politics & Society |
| Umberto Bossi | 2.4× | Politics & Society |
| Weather forecasting | 1.51× | Home & Garden |
| Pension | 1.64× | Business & Career |
| Brothers of Italy | 1.62× | Politics & Society |
| Il Foglio | 1.9× | News |
| La Gazzetta del Mezzogiorno | 1.98× | News |
| Catherine, Duchess of Cambridge | 1.59× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.06 |
| Need for Security | CONSERVATISM | 1.06 |
| Spirituality | BALANCE | 1.05 |
| Patriotism | CONSERVATISM | 1.04 |
| Creativity | OPEN | 0.93 |
| Healthy Lifestyle | BALANCE | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 89.7% |
| Switzerland | 1.3% |
| Germany | 1.1% |
See Il Giornale audiences in other countries
More Newspaper audiences in Italy
- La Repubblica (24,089,561)
- Corriere della Sera (24,035,604)
- Il Fatto Quotidiano (22,427,313)
- La Stampa (19,248,873)
- Il Messaggero (19,143,128)
Frequently asked questions
How many fans does Il Giornale have in Italy?
Il Giornale has an estimated audience of 17,068,123 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Il Giornale fans?
48.4% of Il Giornale fans are female, 51.6% are male, with an average age of 41.3 years.
Which brands do Il Giornale fans like most?
Il Giornale fans show strongest brand affinity for Libero (newspaper) (2.99×), Leggo (1.52×), and Il Gazzettino (1.59×) over the country average.
Where do Il Giornale fans live in Italy?
Il Giornale fans in Italy are most concentrated in Lombardy (reach ~4M), Lazio (reach ~2M), and Veneto (reach ~2M). These three regions account for the largest share of the active audience.
What other brands do Il Giornale fans also like?
Beyond Il Giornale itself, the audience over-indexes on Leggo (1.52×), Il Gazzettino (1.59×), VicenzaToday (3.64×), and Giorgia Meloni (1.7×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Il Giornale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.