A data profile of the people who buy, follow and care about Brothers of Italy in Italy — modelled from more than twelve digital signal sources. Brothers of Italy has an estimated audience of 3,561,376 people in Italy.
The average Brothers of Italy fan in Italy is 46.6 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Giorgia Meloni, Silence, La Stampa, with strongest over-indexing on Giorgia Meloni (5.19× the country average).
Demographically, the Brothers of Italy audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Brothers of Italy fan in Italy is more male, around 46.6 years old, with strong Spirituality tendencies and a notable affinity for Giorgia Meloni.
The key figures that characterise the Brothers of Italy profile in Italy.
39.5% are female, 60.5% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 39.5% |
| Male | 60.5% |
| Average age | 46.6 |
| Estimated audience size | 3,561,376 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 10% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 38% |
of the worldwide Brothers of Italy audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 91.2% |
| Germany | 1.3% |
| Switzerland | 1.0% |
Where the Brothers of Italy audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~500K | 1.17× | |
| 02 | Tuscany | ~300K | 1.13× | |
| 03 | Basilicata | ~40K | 1.10× | |
| 04 | Aosta Valley | ~9K | 1.06× | |
| 05 | Molise | ~20K | 1.05× | |
| 06 | Umbria | ~60K | 1.02× | |
| 07 | Friuli-Venezia Giulia | ~70K | 0.99× | |
| 08 | Trentino-Alto Adige/Südtirol | ~60K | 0.99× | |
| 09 | Abruzzo | ~80K | 0.98× | |
| 10 | Calabria | ~100K | 0.97× | |
| 11 | Liguria | ~90K | 0.97× | |
| 12 | Veneto | ~300K | 0.96× | |
| 13 | Sardinia | ~90K | 0.96× | |
| 14 | Marche | ~80K | 0.96× | |
| 15 | Sicilia | ~300K | 0.92× | |
| 16 | Puglia | ~200K | 0.92× | |
| 17 | Emilia-Romagna | ~300K | 0.91× | |
| 18 | Piedmont | ~200K | 0.91× | |
| 19 | Campania | ~400K | 0.90× | |
| 20 | Lombardy | ~500K | 0.89× |
The strongest cross-interests of the Brothers of Italy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Giorgia Meloni | Politics & Society | 5.19× | ||
| 02 | Silence | Health | 3.66× | ||
| 03 | Forza Italia | Politics & Society | 2.94× | ||
| 04 | Matteo Salvini | Politics & Society | 2.82× | ||
| 05 | MSN | News | 2.18× | ||
| 06 | Mayor | Politics & Society | 2.17× | ||
| 07 | Heart (novel) | Literature | 2.02× | ||
| 08 | Revolution (TV series) | Movies & TV | 1.86× | ||
| 09 | corriere dello sport | Sports | 1.84× | ||
| 10 | Biographical film | Movies & TV | 1.80× | ||
| 11 | Top-level domain | Technology & Electronics | 1.76× | ||
| 12 | Smiley | Internet & Social Media | 1.74× | ||
| 13 | Domain Name System | Internet & Social Media | 1.73× | ||
| 14 | The Bold and the Beautiful | Movies & TV | 1.65× | ||
| 15 | Libero (newspaper) | News | 1.64× | ||
| 16 | Il Giornale | News | 1.62× | ||
| 17 | Comfort | Travel & Leisure | 1.60× | ||
| 18 | Leggo | News | 1.55× | ||
| 19 | La Stampa | News | 1.54× | ||
| 20 | Country music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.11× | |
| Patriotism | CONSERVATISM | 1.11× | |
| Social Media Usage | JOY | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.64× | |
| Design Affinity | PREMIUM | 0.65× | |
| Quality Awareness | PREMIUM | 0.66× |
Brothers of Italy has an estimated audience of 3,561,376 people in Italy, concentrated in Lombardy and Lazio.
39.5% of Brothers of Italy fans are female, 60.5% are male, with an average age of 46.6 years.
Brothers of Italy fans show strongest brand affinity for Giorgia Meloni (5.19×), Silence (3.66×), and La Stampa (1.54×) over the country average.
Brothers of Italy fans in Italy are most concentrated in Lombardy (reach ~500K), Lazio (reach ~500K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Brothers of Italy itself, the audience over-indexes on Silence (3.66×), La Stampa (1.54×), Il Giornale (1.62×), and Top-level domain (1.76×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Brothers of Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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