Rascasse Audience Intelligence

Giorgia Meloni Audience in Italy

A data profile of the people who buy, follow and care about Giorgia Meloni in Italy — modelled from more than twelve digital signal sources. Giorgia Meloni has an estimated audience of 6,792,448 people in Italy.

The average Giorgia Meloni fan in Italy is 46.3 years old, more male, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Top brand affinities include Arts and music, Food, Beauty, with strongest over-indexing on Arts and music (9.03× the country average).

Demographically, the Giorgia Meloni audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Early Adopter Mentality, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 20 regions tracked by Rascasse.

The typical Giorgia Meloni fan in Italy is more male, around 46.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Arts and music.

Category: Politics & Society · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Giorgia Meloni profile in Italy.

Audience size
6.8M
in Italy
Gender
39.6%
60.4% male
Age
46.3
average years
Country rank
#890
Person in Italy
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Giorgia Meloni fans

39.6% are female, 60.4% are male, average age 46.3.

Fig. 02

Gender split

39.6%
Female
60.4%
Male
Demographic split for Giorgia Meloni audience in Italy
MetricValue
Female39.6%
Male60.4%
Average age46.3
Estimated audience size6,792,448
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Giorgia Meloni audience in Italy
Age bracketShare%
16-198%
20-2910%
30-3918%
40-4925%
50+38%
Fig. 04

Worldwide distribution

38.2%

of the worldwide Giorgia Meloni audience comes from Italy.

Worldwide audience distribution share by country for Giorgia Meloni
CountryShare
Italy38.2%
France8.0%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Giorgia Meloni audience in Italy is strongest.

Fig. 05

Top regions by affinity

Giorgia Meloni fans by region: top regions in Italy
#RegionReachAffinity×
01Lazio~1M1.32×
02Sardinia~200K1.31×
03Emilia-Romagna~600K1.15×
04Puglia~500K1.10×
05Abruzzo~200K1.08×
06Liguria~200K1.07×
07Lombardy~1M1.06×
08Piedmont~500K1.04×
09Sicilia~600K1.02×
10Tuscany~500K1.02×
11Veneto~500K1.01×
12Marche~200K0.99×
13Campania~700K0.98×
14Calabria~200K0.95×
15Friuli-Venezia Giulia~100K0.95×
16Umbria~100K0.95×
17Basilicata~50K0.88×
18Trentino-Alto Adige/Südtirol~100K0.80×
19Molise~20K0.79×
20Aosta Valley~10K0.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Giorgia Meloni audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Giorgia Meloni audience
#·InterestCategoryAffinity×
01Arts and musicArts & Culture9.03×
02FoodFood & Beverages2.43×
03BeautyBeauty & Wellness2.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Giorgia Meloni audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Giorgia Meloni audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.69×
CreativityOPEN0.49×
ExtroversionTHRILL0.47×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Giorgia Meloni audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.03×
Community OrientationOPEN0.04×
SustainabilityBALANCE0.05×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Giorgia Meloni have in Italy?

Giorgia Meloni has an estimated audience of 6,792,448 people in Italy, concentrated in Lombardy and Lazio.

02

What is the gender split and age of Giorgia Meloni fans?

39.6% of Giorgia Meloni fans are female, 60.4% are male, with an average age of 46.3 years.

03

Which brands do Giorgia Meloni fans like most?

Giorgia Meloni fans show strongest brand affinity for Arts and music (9.03×), Food (2.43×), and Beauty (2.43×) over the country average.

04

Where do Giorgia Meloni fans live in Italy?

Giorgia Meloni fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~1M), and Campania (reach ~700K). These three regions account for the largest share of the active audience.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in Italy who actively search for Giorgia Meloni. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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