Tennis Audience in Italy
Tennis has an estimated audience of 13,464,000 people in Italy. Top regions: Lombardy, Lazio, Emilia-Romagna. Top brand affinities: Tennis, Australian Open, Monte-Carlo Masters, Daniil Medvedev, Sara Errani.
Tennis fans in Italy are concentrated in Lombardy, with strong brand affinity for Tennis. The audience is concentrated in Lombardy, Lazio, Emilia-Romagna. Top brand affinities include Tennis, Australian Open, Monte-Carlo Masters, with strongest over-indexing on Tennis (1.74× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Music & Radio · Type: Person
Demographics of Tennis fans
| Metric | Value |
|---|---|
| Estimated audience size | 13,464,000 |
Tennis fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | ~2.5M | 1.02× |
| Lazio | ~1.5M | 1.02× |
| Emilia-Romagna | ~1.5M | 1.21× |
| Veneto | ~1.5M | 1.19× |
| Piedmont | ~1M | 1.11× |
| Sicilia | ~1M | 0.94× |
| Tuscany | ~1M | 1.23× |
| Campania | ~1M | 0.72× |
| Puglia | ~900K | 0.96× |
| Trentino-Alto Adige/Südtirol | ~500K | 1.77× |
| Liguria | ~400K | 1.14× |
| Sardinia | ~400K | 1× |
| Marche | ~400K | 1.07× |
| Calabria | ~300K | 0.76× |
| Friuli-Venezia Giulia | ~300K | 1.08× |
| Abruzzo | ~300K | 0.92× |
| Umbria | ~200K | 0.97× |
| Basilicata | ~80K | 0.64× |
| Molise | ~40K | 0.56× |
| Aosta Valley | ~30K | 0.74× |
Top brand affinities of Tennis fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tennis | 1.74× | Sports |
| Australian Open | 1.6× | Sports |
| Monte-Carlo Masters | 1.67× | Sports |
| Daniil Medvedev | 1.54× | Sports |
| Sara Errani | 1.65× | Sports |
| Roland Garros | 1.65× | Sports |
| Venus Williams | 1.56× | Sports |
| Serena Williams | 1.53× | Sports |
| Brooke Shields | 1.65× | Movies & TV |
| Boris Becker | 1.61× | Sports |
| Andre Agassi | 1.65× | Sports |
| Counties of Romania | 1.51× | Politics & Society |
| Maria Sharapova | 1.58× | Sports |
| Premier Padel | 1.74× | Sports |
| Steffi Graf | 1.63× | Sports |
| Adrian Mannarino | 1.5× | Sports |
| Chișinău | 1.56× | Travel & Leisure |
| Anna Kournikova | 1.65× | Sports |
| Cluj-Napoca | 1.85× | Travel & Leisure |
| StirileProTV | 1.64× | Movies & TV |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 24.6% |
| United States | 18.3% |
| France | 9.5% |
See Tennis audiences in other countries
More Music & Radio audiences in Italy
- Jannik Sinner (92,222,161)
- Pope Francis (20,609,814)
- Carlos Alcaraz (18,367,053)
- Jasmine Paolini (16,604,281)
- Lorenzo Musetti (13,086,533)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.