A data profile of the people who buy, follow and care about La Stampa in Italy — modelled from more than twelve digital signal sources. La Stampa has an estimated audience of 19,248,873 people in Italy.
The average La Stampa fan in Italy is 46.1 years old, more female, and lives primarily in Piedmont.
The audience is concentrated in Piedmont, Lombardy, Emilia-Romagna.
Top brand affinities include Il Fatto Quotidiano, Il Messaggero, Leggo, with strongest over-indexing on Il Fatto Quotidiano (1.68× the country average).
Demographically, the La Stampa audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Need for Security, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical La Stampa fan in Italy is more female, around 46.1 years old, with strong Need for Security tendencies and a notable affinity for Il Fatto Quotidiano.
The key figures that characterise the La Stampa profile in Italy.
55.2% are female, 44.8% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 46.1 |
| Estimated audience size | 19,248,873 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide La Stampa audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 85.0% |
| Switzerland | 1.9% |
| Germany | 1.3% |
Where the La Stampa audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Piedmont | ~3.5M | 5.99× | |
| 02 | Aosta Valley | ~100K | 2.69× | |
| 03 | Liguria | ~700K | 1.36× | |
| 04 | Emilia-Romagna | ~1.5M | 0.94× | |
| 05 | Lombardy | ~3M | 0.81× | |
| 06 | Sardinia | ~400K | 0.79× | |
| 07 | Tuscany | ~900K | 0.74× | |
| 08 | Marche | ~300K | 0.66× | |
| 09 | Friuli-Venezia Giulia | ~200K | 0.66× | |
| 10 | Veneto | ~900K | 0.62× | |
| 11 | Lazio | ~1.5M | 0.59× | |
| 12 | Trentino-Alto Adige/Südtirol | ~200K | 0.56× | |
| 13 | Umbria | ~200K | 0.56× | |
| 14 | Abruzzo | ~200K | 0.52× | |
| 15 | Molise | ~40K | 0.46× | |
| 16 | Sicilia | ~800K | 0.45× | |
| 17 | Calabria | ~300K | 0.44× | |
| 18 | Puglia | ~600K | 0.43× | |
| 19 | Basilicata | ~70K | 0.42× | |
| 20 | Campania | ~700K | 0.33× |
The strongest cross-interests of the La Stampa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cuneo | Travel & Leisure | 2.37× | ||
| 02 | TorinoToday | News | 2.33× | ||
| 03 | Charlotte Casiraghi | Politics & Society | 2.15× | ||
| 04 | Montan | POI | 2.12× | ||
| 05 | Il Secolo XIX | News | 1.94× | ||
| 06 | ForliToday | News | 1.90× | ||
| 07 | il Post | News | 1.84× | ||
| 08 | La Nazione | News | 1.82× | ||
| 09 | Catherine, Duchess of Cambridge | Politics & Society | 1.80× | ||
| 10 | L'Unione Sarda | News | 1.79× | ||
| 11 | BolognaToday | News | 1.79× | ||
| 12 | Il Gazzettino | News | 1.75× | ||
| 13 | Il Fatto Quotidiano | News | 1.68× | ||
| 14 | Il Messaggero | News | 1.62× | ||
| 15 | La Sicilia | News | 1.62× | ||
| 16 | Gazzetta di Modena | News | 1.60× | ||
| 17 | Il Resto del Carlino | News | 1.56× | ||
| 18 | il mattino di Padova | News | 1.53× | ||
| 19 | Leggo | News | 1.52× | ||
| 20 | MeteoWeb | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.95× | |
| Pet Ownership | JOY | 0.93× | |
| Creativity | OPEN | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Individualism | JOY | 0.70× | |
| Risk Appetite | THRILL | 0.70× |
La Stampa has an estimated audience of 19,248,873 people in Italy, concentrated in Piedmont and Lombardy.
55.2% of La Stampa fans are female, 44.8% are male, with an average age of 46.1 years.
La Stampa fans show strongest brand affinity for Il Fatto Quotidiano (1.68×), Il Messaggero (1.62×), and Leggo (1.52×) over the country average.
La Stampa fans in Italy are most concentrated in Piedmont (reach ~3.5M), Lombardy (reach ~3M), and Emilia-Romagna (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond La Stampa itself, the audience over-indexes on Il Messaggero (1.62×), Leggo (1.52×), Il Gazzettino (1.75×), and Charlotte Casiraghi (2.15×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for La Stampa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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