La Stampa Audience in Italy
La Stampa has an estimated audience of 19,248,873 people in Italy. 55.2% are female, 44.8% are male, average age 46.1. Top regions: Piedmont, Lombardy, Emilia-Romagna. Top brand affinities: Il Fatto Quotidiano, Il Messaggero, Leggo, Il Gazzettino, Charlotte Casiraghi.
The average La Stampa fan in Italy is 46.1 years old, more female, and lives primarily in Piedmont. The audience is concentrated in Piedmont, Lombardy, Emilia-Romagna. Top brand affinities include Il Fatto Quotidiano, Il Messaggero, Leggo, with strongest over-indexing on Il Fatto Quotidiano (1.68× the country average). Demographically, the La Stampa audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Need for Security, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Audience demographics of La Stampa
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 46.1 |
| Estimated audience size | 19,248,873 |
Audience persona
The typical La Stampa fan in Italy is more female, around 46.1 years old, with strong Need for Security tendencies and a notable affinity for Il Fatto Quotidiano.
La Stampa fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Piedmont | ~3.5M | 5.99× |
| Lombardy | ~3M | 0.81× |
| Emilia-Romagna | ~1.5M | 0.94× |
| Lazio | ~1.5M | 0.59× |
| Veneto | ~900K | 0.62× |
| Tuscany | ~900K | 0.74× |
| Sicilia | ~800K | 0.45× |
| Liguria | ~700K | 1.36× |
| Campania | ~700K | 0.33× |
| Puglia | ~600K | 0.43× |
| Sardinia | ~400K | 0.79× |
| Marche | ~300K | 0.66× |
| Calabria | ~300K | 0.44× |
| Friuli-Venezia Giulia | ~200K | 0.66× |
| Abruzzo | ~200K | 0.52× |
| Trentino-Alto Adige/Südtirol | ~200K | 0.56× |
| Umbria | ~200K | 0.56× |
| Aosta Valley | ~100K | 2.69× |
| Basilicata | ~70K | 0.42× |
| Molise | ~40K | 0.46× |
Top brand affinities of La Stampa fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Il Fatto Quotidiano | 1.68× | News |
| Il Messaggero | 1.62× | News |
| Leggo | 1.52× | News |
| Il Gazzettino | 1.75× | News |
| Charlotte Casiraghi | 2.15× | Politics & Society |
| TorinoToday | 2.33× | News |
| L'Unione Sarda | 1.79× | News |
| Il Secolo XIX | 1.94× | News |
| il Post | 1.84× | News |
| La Nazione | 1.82× | News |
| Il Resto del Carlino | 1.56× | News |
| Catherine, Duchess of Cambridge | 1.8× | Politics & Society |
| il mattino di Padova | 1.53× | News |
| BolognaToday | 1.79× | News |
| ForliToday | 1.9× | News |
| Cuneo | 2.37× | Travel & Leisure |
| Montan | 2.12× | |
| La Sicilia | 1.62× | News |
| MeteoWeb | 1.5× | News |
| Il Foglio | 1.67× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 0.95 |
| Pet Ownership | JOY | 0.93 |
| Creativity | OPEN | 0.9 |
| Tradition | CONSERVATISM | 0.9 |
| Spirituality | BALANCE | 0.89 |
| LGBTQ+ Identity | OPEN | 0.86 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 84.8% |
| Switzerland | 1.9% |
| France | 1.3% |
See La Stampa audiences in other countries
More Newspaper audiences in Italy
- La Repubblica (24,089,561)
- Corriere della Sera (24,035,604)
- Il Fatto Quotidiano (22,427,313)
- Il Messaggero (19,143,128)
- La Gazzetta dello Sport (17,822,215)
Frequently asked questions
How many fans does La Stampa have in Italy?
La Stampa has an estimated audience of 19,248,873 people in Italy, concentrated in Piedmont and Lombardy.
What is the gender split and age of La Stampa fans?
55.2% of La Stampa fans are female, 44.8% are male, with an average age of 46.1 years.
Which brands do La Stampa fans like most?
La Stampa fans show strongest brand affinity for Il Fatto Quotidiano (1.68×), Il Messaggero (1.62×), and Leggo (1.52×) over the country average.
Where do La Stampa fans live in Italy?
La Stampa fans in Italy are most concentrated in Piedmont (reach ~3.5M), Lombardy (reach ~3M), and Emilia-Romagna (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do La Stampa fans also like?
Beyond La Stampa itself, the audience over-indexes on Il Messaggero (1.62×), Leggo (1.52×), Il Gazzettino (1.75×), and Charlotte Casiraghi (2.15×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for La Stampa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.