La Stampa Audience in Germany
La Stampa has an estimated audience of 300,526 people in Germany. 48.2% are female, 51.8% are male, average age 44.0. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Il Fatto Quotidiano, Corriere della Sera, Giorgia Meloni, Il Messaggero, K2 (TV channel).
The average La Stampa fan in Germany is 44.0 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Il Fatto Quotidiano, Corriere della Sera, Giorgia Meloni, with strongest over-indexing on Il Fatto Quotidiano (105.97× the country average). Demographically, the La Stampa audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Indulgence, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of La Stampa fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 44.0 |
| Estimated audience size | 300,526 |
Audience persona
The typical La Stampa fan in Germany is balanced, around 44.0 years old, with strong Indulgence tendencies and a notable affinity for Il Fatto Quotidiano.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 90,733 | 1.88× |
| Baden-Württemberg | 87,682 | 2.14× |
| Nordrhein-Westfalen | 77,317 | 1.18× |
| Hessen | 46,725 | 2.04× |
| Berlin | 31,597 | 2.35× |
| Rheinland-Pfalz | 18,943 | 1.26× |
| Niedersachsen | 15,013 | 0.51× |
| Hamburg | 6,664 | 0.98× |
| Schleswig-Holstein | 5,361 | 0.5× |
| Sachsen | 4,066 | 0.28× |
| Brandenburg | 3,930 | 0.42× |
| Saarland | 3,037 | 0.82× |
| Mecklenburg-Vorpommern | 2,670 | 0.47× |
| Bremen | 2,109 | 0.82× |
| Thüringen | 1,427 | 0.19× |
| Sachsen-Anhalt | 1,345 | 0.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Il Fatto Quotidiano | 105.97× | News |
| Corriere della Sera | 66.11× | News |
| Giorgia Meloni | 41.82× | Politics & Society |
| Il Messaggero | 78.13× | News |
| K2 (TV channel) | 42.49× | Movies & TV |
| La Repubblica | 34.9× | News |
| Super! | 45.14× | Movies & TV |
| Leggo | 88.77× | News |
| Gianna Nannini | 20× | Music & Radio |
| Next (TV series) | 13.7× | Movies & TV |
| Frisbee (TV channel) | 42.49× | Movies & TV |
| Golf course | 9.37× | Sports |
| Rheinmetall | 9× | Business & Career |
| Benicio del Toro | 23.7× | Movies & TV |
| Sky TG24 | 51.85× | Movies & TV |
| Canale 5 | 50.71× | Movies & TV |
| Zucchero | 23.54× | Music & Radio |
| Pope Benedict XVI | 20× | Politics & Society |
| Le Iene | 36.6× | Movies & TV |
| Adriano Celentano | 20× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.76 |
| Spirituality | BALANCE | 1.45 |
| Sustainability | BALANCE | 1.2 |
| Tradition | CONSERVATISM | 1.2 |
| Early Adopter Mentality | POWER | 1.17 |
| Quality Awareness | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 85.0% |
| Switzerland | 1.9% |
| France | 1.3% |
See La Stampa audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does La Stampa have in Germany?
La Stampa has an estimated audience of 300,526 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of La Stampa fans?
48.2% of La Stampa fans are female, 51.8% are male, with an average age of 44.0 years.
Which brands do La Stampa fans like most?
La Stampa fans show strongest brand affinity for Il Fatto Quotidiano (105.97×), Corriere della Sera (66.11×), and Giorgia Meloni (41.82×) over the country average.
Where do La Stampa fans live in Germany?
La Stampa fans in Germany are most concentrated in Bayern (reach 90,733), Baden-Württemberg (reach 87,682), and Nordrhein-Westfalen (reach 77,317). These three regions account for the largest share of the active audience.
What other brands do La Stampa fans also like?
Beyond La Stampa itself, the audience over-indexes on Corriere della Sera (66.11×), Giorgia Meloni (41.82×), Il Messaggero (78.13×), and K2 (TV channel) (42.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for La Stampa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.