La Stampa Audience in Germany
A data profile of the people who buy, follow and care about La Stampa in Germany — modelled from more than twelve digital signal sources. La Stampa has an estimated audience of 297,903 people in Germany.
The average La Stampa fan in Germany is 44.0 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.
Top brand affinities include Il Fatto Quotidiano, Corriere della Sera, Giorgia Meloni, with strongest over-indexing on Il Fatto Quotidiano (105.97× the country average).
Demographically, the La Stampa audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Sports Activity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical La Stampa fan in Germany is balanced, around 44.0 years old, with strong Sports Activity tendencies and a notable affinity for Il Fatto Quotidiano.
At a glance
The key figures that characterise the La Stampa profile in Germany.
Search interest · 12-month trend
Audience demographics of La Stampa
48.2% are female, 51.8% are male, average age 44.0.
Gender split
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 44.0 |
| Estimated audience size | 297,903 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 28% |
Worldwide distribution
of the worldwide La Stampa audience comes from Germany.
| Country | Share |
|---|---|
| Italy | 85.0% |
| Switzerland | 1.9% |
| Germany | 1.3% |
Geography
Where the La Stampa audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~90K | 2.17× | |
| 02 | Berlin | ~30K | 2.15× | |
| 03 | Hessen | ~40K | 1.96× | |
| 04 | Bayern | ~90K | 1.95× | |
| 05 | Rheinland-Pfalz | ~20K | 1.24× | |
| 06 | Nordrhein-Westfalen | ~80K | 1.16× | |
| 07 | Hamburg | ~7K | 0.97× | |
| 08 | Saarland | ~3K | 0.90× | |
| 09 | Bremen | ~2K | 0.86× | |
| 10 | Schleswig-Holstein | ~7K | 0.66× | |
| 11 | Mecklenburg-Vorpommern | ~3K | 0.55× | |
| 12 | Niedersachsen | ~20K | 0.53× | |
| 13 | Brandenburg | ~5K | 0.50× | |
| 14 | Thüringen | ~3K | 0.43× | |
| 15 | Sachsen-Anhalt | ~3K | 0.42× | |
| 16 | Sachsen | ~5K | 0.36× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the La Stampa audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Il Fatto Quotidiano | News | 105.97× | ||
| 02 | Leggo | News | 88.77× | ||
| 03 | Il Messaggero | News | 78.13× | ||
| 04 | Corriere della Sera | News | 66.11× | ||
| 05 | Sky TG24 | Movies & TV | 51.85× | ||
| 06 | Canale 5 | Movies & TV | 50.71× | ||
| 07 | Super! | Movies & TV | 45.14× | ||
| 08 | K2 (TV channel) | Movies & TV | 42.49× | ||
| 09 | Frisbee (TV channel) | Movies & TV | 42.49× | ||
| 10 | Giorgia Meloni | Politics & Society | 41.82× | ||
| 11 | Le Iene | Movies & TV | 36.60× | ||
| 12 | La Repubblica | News | 34.90× | ||
| 13 | Benicio del Toro | Movies & TV | 23.70× | ||
| 14 | Zucchero | Music & Radio | 23.54× | ||
| 15 | Cinema of Italy | Movies & TV | 21.72× | ||
| 16 | Gianna Nannini | Music & Radio | 20.00× | ||
| 17 | Adriano Celentano | Music & Radio | 20.00× | ||
| 18 | Naples | Travel & Leisure | 10.25× | ||
| 19 | Golf course | Sports | 9.37× | ||
| 20 | Rheinmetall | Business & Career | 9.00× |
Personality of the La Stampa audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.81× | |
| Spirituality | BALANCE | 1.62× | |
| Tradition | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.65× | |
| Career Orientation | POWER | 0.70× | |
| Luxury Orientation | PREMIUM | 0.70× |
Frequently asked questions
How many fans does La Stampa have in Germany?
La Stampa has an estimated audience of 297,903 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of La Stampa fans?
48.2% of La Stampa fans are female, 51.8% are male, with an average age of 44.0 years.
Which brands do La Stampa fans like most?
La Stampa fans show strongest brand affinity for Il Fatto Quotidiano (105.97×), Corriere della Sera (66.11×), and Giorgia Meloni (41.82×) over the country average.
Where do La Stampa fans live in Germany?
La Stampa fans in Germany are most concentrated in Bayern (reach ~90K), Baden-Württemberg (reach ~90K), and Nordrhein-Westfalen (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do La Stampa fans also like?
Beyond La Stampa itself, the audience over-indexes on Corriere della Sera (66.11×), Giorgia Meloni (41.82×), K2 (TV channel) (42.49×), and Il Messaggero (78.13×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (7,087,250)
- Focus (6,993,570)
- Der Tagesspiegel (6,888,128)
- Die Welt (5,917,769)
How to read this data
Audience size is the estimated number of people in Germany who actively search for La Stampa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.