A data profile of the people who buy, follow and care about Super! in Germany — modelled from more than twelve digital signal sources. Super! has an estimated audience of 351,983 people in Germany.
The average Super! fan in Germany is 36.4 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Rai 1, Sanremo Music Festival, La Stampa, with strongest over-indexing on Rai 1 (176.79× the country average).
Demographically, the Super! audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Career Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Super! fan in Germany is more male, around 36.4 years old, with strong Career Orientation tendencies and a notable affinity for Rai 1.
The key figures that characterise the Super! profile in Germany.
44.7% are female, 55.3% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 36.4 |
| Estimated audience size | 351,983 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 15% |
of the worldwide Super! audience comes from Germany.
| Country | Share |
|---|---|
| United States | 12.0% |
| Italy | 5.2% |
| Spain | 5.0% |
Where the Super! audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~40K | 1.45× | |
| 02 | Berlin | ~20K | 1.12× | |
| 03 | Bayern | ~60K | 1.06× | |
| 04 | Nordrhein-Westfalen | ~80K | 1.01× | |
| 05 | Baden-Württemberg | ~50K | 1.01× | |
| 06 | Hamburg | ~8K | 0.99× | |
| 07 | Mecklenburg-Vorpommern | ~7K | 0.99× | |
| 08 | Niedersachsen | ~30K | 0.98× | |
| 09 | Rheinland-Pfalz | ~20K | 0.96× | |
| 10 | Thüringen | ~9K | 0.96× | |
| 11 | Bremen | ~3K | 0.95× | |
| 12 | Brandenburg | ~10K | 0.94× | |
| 13 | Sachsen-Anhalt | ~8K | 0.93× | |
| 14 | Saarland | ~4K | 0.93× | |
| 15 | Sachsen | ~20K | 0.92× | |
| 16 | Schleswig-Holstein | ~10K | 0.90× |
The strongest cross-interests of the Super! audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rai 1 | Movies & TV | 176.79× | ||
| 02 | Rai 3 | Movies & TV | 129.17× | ||
| 03 | Maria De Filippi | Movies & TV | 95.73× | ||
| 04 | Dries Mertens | Sports | 74.33× | ||
| 05 | Annalisa | Music & Radio | 66.72× | ||
| 06 | Il Mattino | News | 56.82× | ||
| 07 | Sanremo Music Festival | Music & Radio | 51.05× | ||
| 08 | Vasco Rossi | Music & Radio | 51.01× | ||
| 09 | La Stampa | News | 45.14× | ||
| 10 | corriere dello sport | Sports | 36.75× | ||
| 11 | Adriano Celentano | Music & Radio | 27.13× | ||
| 12 | Il Giornale | News | 26.44× | ||
| 13 | Grande Fratello | Movies & TV | 24.10× | ||
| 14 | Il Fatto Quotidiano | News | 19.70× | ||
| 15 | Amazon Web Services | Technology & Electronics | 16.59× | ||
| 16 | Corriere della Sera | News | 16.21× | ||
| 17 | Eros Ramazzotti | Music & Radio | 13.62× | ||
| 18 | Desperate Housewives | Movies & TV | 9.93× | ||
| 19 | Andrea Bocelli | Music & Radio | 9.27× | ||
| 20 | Commerzbank | Business & Career | 3.11× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.89× | |
| Spirituality | BALANCE | 1.88× | |
| Tradition | CONSERVATISM | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| DIY Mentality | THRILL | 0.76× | |
| Sports Activity | POWER | 0.80× |
Super! has an estimated audience of 351,983 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
44.7% of Super! fans are female, 55.3% are male, with an average age of 36.4 years.
Super! fans show strongest brand affinity for Rai 1 (176.79×), Sanremo Music Festival (51.05×), and La Stampa (45.14×) over the country average.
Super! fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Super! itself, the audience over-indexes on Sanremo Music Festival (51.05×), La Stampa (45.14×), Rai 3 (129.17×), and Adriano Celentano (27.13×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Super!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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