Super! Audience in Germany
Super! has an estimated audience of 329,898 people in Germany. 49.0% are female, 51.0% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hakone, Kanagawa, Euskirchen (district), Like Dandelion Dust, Hawesko, Cocktail.
The average Super! fan in Germany is 35.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hakone, Kanagawa, Euskirchen (district), Like Dandelion Dust, with strongest over-indexing on Hakone, Kanagawa (57.5× the country average). Demographically, the Super! audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Career Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Super! fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 35.3 |
| Estimated audience size | 329,898 |
Audience persona
The typical Super! fan in Germany is balanced, around 35.3 years old, with strong Career Orientation tendencies and a notable affinity for Hakone, Kanagawa.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 74,245 | 1.03× |
| Bayern | 56,902 | 1.07× |
| Baden-Württemberg | 47,149 | 1.05× |
| Hessen | 40,199 | 1.6× |
| Niedersachsen | 31,265 | 0.98× |
| Berlin | 17,864 | 1.21× |
| Rheinland-Pfalz | 15,812 | 0.96× |
| Sachsen | 15,258 | 0.94× |
| Schleswig-Holstein | 10,677 | 0.9× |
| Brandenburg | 9,598 | 0.94× |
| Thüringen | 7,599 | 0.9× |
| Hamburg | 7,578 | 1.02× |
| Sachsen-Anhalt | 7,345 | 0.86× |
| Mecklenburg-Vorpommern | 5,381 | 0.85× |
| Saarland | 3,319 | 0.82× |
| Bremen | 2,462 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hakone, Kanagawa | 57.5× | Travel & Leisure |
| Euskirchen (district) | 63.27× | Travel & Leisure |
| Like Dandelion Dust | 49.14× | Movies & TV |
| Hawesko | 9.7× | Food & Beverages |
| Cocktail | 2.98× | Food & Beverages |
| Uthai Thani Province | 46.57× | Travel & Leisure |
| Pillow | 3.31× | Home & Garden |
| Knokke-Heist | 12.89× | Travel & Leisure |
| Corona (band) | 4.36× | Music & Radio |
| Progressive rock | 2.69× | Music & Radio |
| Nationality | 4.98× | Politics & Society |
| Corfu (regional unit) | 5.14× | Travel & Leisure |
| Gil Ofarim | 1.81× | Music & Radio |
| Litter box | 1.58× | Pets & Animals |
| Beihai | 40.34× | Travel & Leisure |
| Metamorphoses | 4× | Literature |
| CAC 40 | 1.58× | Business & Career |
| Natural rubber | 2.26× | Cars & Mobility |
| Hammersmith | 20.17× | Travel & Leisure |
| VfL Wolfsburg | 1.57× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.82 |
| Spirituality | BALANCE | 1.43 |
| Convenience Orientation | PREMIUM | 1.35 |
| Indulgence | JOY | 1.31 |
| Need for Security | CONSERVATISM | 1.31 |
| Tradition | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.7% |
| Italy | 6.3% |
| Spain | 5.2% |
See Super! audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Super! have in Germany?
Super! has an estimated audience of 329,898 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Super! fans?
49.0% of Super! fans are female, 51.0% are male, with an average age of 35.3 years.
Which brands do Super! fans like most?
Super! fans show strongest brand affinity for Hakone, Kanagawa (57.5×), Euskirchen (district) (63.27×), and Like Dandelion Dust (49.14×) over the country average.
Where do Super! fans live in Germany?
Super! fans in Germany are most concentrated in Nordrhein-Westfalen (reach 74,245), Bayern (reach 56,902), and Baden-Württemberg (reach 47,149). These three regions account for the largest share of the active audience.
What other brands do Super! fans also like?
Beyond Super! itself, the audience over-indexes on Euskirchen (district) (63.27×), Like Dandelion Dust (49.14×), Hawesko (9.7×), and Cocktail (2.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Super!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.