Rascasse Audience Intelligence

Amazon Web Services Target Market in Germany

A data profile of the people who buy, follow and care about Amazon Web Services in Germany — modelled from more than twelve digital signal sources. Amazon Web Services has an estimated audience of 772,060 people in Germany.

#7among Hosting in Germany#1061among Brand in Germany#386in Technology & Electronics

The average Amazon Web Services fan in Germany is 33.6 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Node.js, Kubernetes, Gemini, with strongest over-indexing on Node.js (31.69× the country average).

Demographically, the Amazon Web Services audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Amazon Web Services fan in Germany is balanced, around 33.6 years old, with strong Career Orientation tendencies and a notable affinity for Node.js.

Category: Technology & Electronics · Type: Brand · Subtype: Hosting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amazon Web Services profile in Germany.

Audience size
772K
in Germany
Gender
48.1%♀
51.9% male
Age
33.6
average years
Country rank
#8147
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Amazon Web Services

48.1% are female, 51.9% are male, average age 33.6.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Amazon Web Services audience in Germany
MetricValue
Female48.1%
Male51.9%
Average age33.6
Estimated audience size772,060
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Amazon Web Services audience in Germany
Age bracketShare%
16-1934%
20-2921%
30-3918%
40-4916%
50+10%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Amazon Web Services audience comes from Germany.

Worldwide audience distribution share by country for Amazon Web Services
CountryShare
China15.1%
United States11.8%
Japan11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amazon Web Services audience in Germany is strongest.

Fig. 05

Top regions by affinity

Amazon Web Services customers by region in Germany
#RegionReachAffinity×
01Berlin~70K1.90×
02Hessen~100K1.79×
03Bayern~200K1.36×
04Baden-Württemberg~100K1.25×
05Hamburg~20K1.16×
06Nordrhein-Westfalen~200K0.99×
07Bremen~6K0.97×
08Niedersachsen~70K0.91×
09Schleswig-Holstein~20K0.90×
10Rheinland-Pfalz~30K0.82×
11Brandenburg~20K0.81×
12Saarland~8K0.79×
13Sachsen~30K0.72×
14Thüringen~10K0.65×
15Sachsen-Anhalt~10K0.61×
16Mecklenburg-Vorpommern~8K0.54×
Fig. 06

Affinity by region

Affinity by region — Amazon Web Services, Germany
0.54×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amazon Web Services audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amazon Web Services audience
#·InterestCategoryAffinity×
01KubernetesTechnology & Electronics81.78×
02E-PlusTechnology & Electronics59.09×
03Node.jsTechnology & Electronics31.69×
04Stack OverflowTechnology & Electronics30.00×
05JIRATechnology & Electronics28.56×
06AngularJSTechnology & Electronics23.95×
07CodecademyInternet & Social Media22.25×
08Microsoft AzureTechnology & Electronics22.07×
09AdSenseTechnology & Electronics13.33×
10MoodleTechnology & Electronics10.39×
11GeminiTechnology & Electronics9.57×
12Google DocsInternet & Social Media9.51×
13GitHubInternet & Social Media9.03×
14Google DriveTechnology & Electronics8.33×
15IonosTechnology & Electronics7.06×
16GrokTechnology & Electronics6.68×
17DatabaseTechnology & Electronics5.85×
18GmailInternet & Social Media5.35×
19ClaudeTechnology & Electronics5.13×
20GermanyTravel & Leisure4.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amazon Web Services audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amazon Web Services audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.32×
Need for SecurityCONSERVATISM3.61×
Early Adopter MentalityPOWER2.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amazon Web Services audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
Design AffinityPREMIUM0.90×
CreativityOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Amazon Web Services's target market in Germany?

Amazon Web Services's target market in Germany covers an estimated 772,060 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Amazon Web Services customers?

48.1% of the Amazon Web Services audience are female, 51.9% are male, with an average age of 33.6 years.

03

Which brands do Amazon Web Services fans like most?

Amazon Web Services fans show strongest brand affinity for Node.js (31.69×), Kubernetes (81.78×), and Gemini (9.57×) over the country average.

04

Where do Amazon Web Services fans live in Germany?

Amazon Web Services fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Amazon Web Services fans also like?

Beyond Amazon Web Services itself, the audience over-indexes on Kubernetes (81.78×), Gemini (9.57×), Stack Overflow (30×), and Germany (4.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hosting audiences in Germany

See Amazon Web Services audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Amazon Web Services. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →