Amazon Web Services Audience in Germany
Amazon Web Services has an estimated audience of 774,397 people in Germany. 48.1% are female, 51.9% are male, average age 33.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Node.js, Kubernetes, Stack Overflow, Germany, Gemini.
The average Amazon Web Services fan in Germany is 33.6 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Node.js, Kubernetes, Stack Overflow, with strongest over-indexing on Node.js (31.69× the country average). Demographically, the Amazon Web Services audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Hosting
Demographics of Amazon Web Services fans
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 33.6 |
| Estimated audience size | 774,397 |
Audience persona
The typical Amazon Web Services fan in Germany is balanced, around 33.6 years old, with strong Career Orientation tendencies and a notable affinity for Node.js.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 174,092 | 1.4× |
| Nordrhein-Westfalen | 173,141 | 1.02× |
| Baden-Württemberg | 137,844 | 1.3× |
| Hessen | 113,431 | 1.92× |
| Berlin | 68,990 | 1.99× |
| Niedersachsen | 68,111 | 0.91× |
| Rheinland-Pfalz | 30,195 | 0.78× |
| Sachsen | 26,591 | 0.7× |
| Schleswig-Holstein | 23,369 | 0.84× |
| Hamburg | 20,503 | 1.17× |
| Brandenburg | 18,738 | 0.78× |
| Thüringen | 11,172 | 0.57× |
| Sachsen-Anhalt | 10,837 | 0.54× |
| Saarland | 6,561 | 0.69× |
| Bremen | 6,351 | 0.96× |
| Mecklenburg-Vorpommern | 6,343 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Node.js | 31.69× | Technology & Electronics |
| Kubernetes | 81.78× | Technology & Electronics |
| Stack Overflow | 30× | Technology & Electronics |
| Germany | 4.12× | Travel & Leisure |
| Gemini | 9.57× | Technology & Electronics |
| JIRA | 28.56× | Technology & Electronics |
| AngularJS | 23.95× | Technology & Electronics |
| 4.75× | Internet & Social Media | |
| E-Plus | 59.09× | Technology & Electronics |
| AdSense | 13.33× | Technology & Electronics |
| Google Drive | 8.33× | Technology & Electronics |
| Gmail | 5.35× | Internet & Social Media |
| Google Docs | 9.51× | Internet & Social Media |
| Udacity | 20.65× | Business & Career |
| Moodle | 10.39× | Technology & Electronics |
| Codecademy | 22.25× | Internet & Social Media |
| Grok | 6.68× | Technology & Electronics |
| Database | 5.85× | Technology & Electronics |
| Microsoft Azure | 22.07× | Technology & Electronics |
| GitHub | 9.03× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.48 |
| Early Adopter Mentality | POWER | 2.2 |
| Social Media Usage | JOY | 1.78 |
| Need for Security | CONSERVATISM | 1.64 |
| Urban Lifestyle | OPEN | 1.59 |
| Sustainability | BALANCE | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 15.2% |
| United States | 12.0% |
| Japan | 11.1% |
See Amazon Web Services audiences in other countries
More Hosting audiences in Germany
- Google Drive (5,103,404)
- Ionos (4,589,445)
- OneDrive (2,905,296)
- Dropbox (service) (2,253,552)
- Strato AG (1,697,818)
Frequently asked questions
How many fans does Amazon Web Services have in Germany?
Amazon Web Services has an estimated audience of 774,397 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Amazon Web Services fans?
48.1% of Amazon Web Services fans are female, 51.9% are male, with an average age of 33.6 years.
Which brands do Amazon Web Services fans like most?
Amazon Web Services fans show strongest brand affinity for Node.js (31.69×), Kubernetes (81.78×), and Stack Overflow (30×) over the country average.
Where do Amazon Web Services fans live in Germany?
Amazon Web Services fans in Germany are most concentrated in Bayern (reach 174,092), Nordrhein-Westfalen (reach 173,141), and Baden-Württemberg (reach 137,844). These three regions account for the largest share of the active audience.
What other brands do Amazon Web Services fans also like?
Beyond Amazon Web Services itself, the audience over-indexes on Kubernetes (81.78×), Stack Overflow (30×), Germany (4.12×), and Gemini (9.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Amazon Web Services. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.