Database Audience in Germany
Database has an estimated audience of 7,285,839 people in Germany. 51.7% are female, 48.3% are male, average age 43.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: GitHub, BMW i8, PurpleDiscoMachine, Payback, Renewable energy.
The average Database fan in Germany is 43.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include GitHub, BMW i8, PurpleDiscoMachine, with strongest over-indexing on GitHub (38.33× the country average). Demographically, the Database audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Database fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 43.7 |
| Estimated audience size | 7,285,839 |
Audience persona
The typical Database fan in Germany is balanced, around 43.7 years old, with strong Need for Security tendencies and a notable affinity for GitHub.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,752,247 | 1.1× |
| Bayern | 1,424,813 | 1.22× |
| Baden-Württemberg | 1,180,538 | 1.19× |
| Niedersachsen | 647,546 | 0.92× |
| Sachsen | 632,424 | 1.77× |
| Hessen | 561,176 | 1.01× |
| Berlin | 361,785 | 1.11× |
| Rheinland-Pfalz | 354,086 | 0.97× |
| Schleswig-Holstein | 216,089 | 0.83× |
| Brandenburg | 191,651 | 0.85× |
| Hamburg | 152,159 | 0.92× |
| Thüringen | 147,598 | 0.8× |
| Sachsen-Anhalt | 127,863 | 0.68× |
| Mecklenburg-Vorpommern | 116,410 | 0.84× |
| Saarland | 77,294 | 0.86× |
| Bremen | 59,139 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GitHub | 38.33× | Internet & Social Media |
| BMW i8 | 30.26× | Cars & Mobility |
| PurpleDiscoMachine | 34.1× | Music & Radio |
| Payback | 6.79× | Shopping |
| Renewable energy | 4.68× | Business & Career |
| 5G | 21.25× | Technology & Electronics |
| Computer security | 6.61× | Business & Career |
| Toyota Prius | 21.83× | Cars & Mobility |
| Information security | 7.92× | Business & Career |
| Data science | 11.25× | Business & Career |
| Mechatronics | 15.65× | Business & Career |
| Tagesschau | 2.49× | Movies & TV |
| Mass surveillance | 43.44× | Politics & Society |
| Data visualization | 16.35× | Technology & Electronics |
| Transfermarkt | 3.06× | Sports |
| FC Bayern Munich | 2.02× | Sports |
| N26 | 6.73× | Business & Career |
| BMW i3 | 10.15× | Cars & Mobility |
| Cloud computing | 3.32× | Technology & Electronics |
| Desktop computers | 4.51× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.22 |
| Early Adopter Mentality | POWER | 2.16 |
| Convenience Orientation | PREMIUM | 2.02 |
| Career Orientation | POWER | 1.83 |
| Sustainability | BALANCE | 1.39 |
| Social Media Usage | JOY | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| India | 6.7% |
| Brazil | 4.9% |
See Database audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Database have in Germany?
Database has an estimated audience of 7,285,839 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Database fans?
51.7% of Database fans are female, 48.3% are male, with an average age of 43.7 years.
Which brands do Database fans like most?
Database fans show strongest brand affinity for GitHub (38.33×), BMW i8 (30.26×), and PurpleDiscoMachine (34.1×) over the country average.
Where do Database fans live in Germany?
Database fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,752,247), Bayern (reach 1,424,813), and Baden-Württemberg (reach 1,180,538). These three regions account for the largest share of the active audience.
What other brands do Database fans also like?
Beyond Database itself, the audience over-indexes on BMW i8 (30.26×), PurpleDiscoMachine (34.1×), Payback (6.79×), and Renewable energy (4.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Database. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.