Rascasse Audience Intelligence

Database Audience in Germany

A data profile of the people who buy, follow and care about Database in Germany — modelled from more than twelve digital signal sources. Database has an estimated audience of 7,285,839 people in Germany.

#364among Topic in Germany#34in Technology & Electronics

The average Database fan in Germany is 43.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include PurpleDiscoMachine, GitHub, Computer security, with strongest over-indexing on PurpleDiscoMachine (30.43× the country average).

Demographically, the Database audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Database fan in Germany is balanced, around 43.7 years old, with strong Need for Security tendencies and a notable affinity for PurpleDiscoMachine.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Database profile in Germany.

Audience size
7.3M
in Germany
Gender
51.7%♀
48.3% male
Age
43.7
average years
Country rank
#597
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Database fans

51.7% are female, 48.3% are male, average age 43.7.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Database audience in Germany
MetricValue
Female51.7%
Male48.3%
Average age43.7
Estimated audience size7,285,839
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Database audience in Germany
Age bracketShare%
16-198%
20-2916%
30-3923%
40-4926%
50+27%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Database audience comes from Germany.

Worldwide audience distribution share by country for Database
CountryShare
United States19.6%
India6.7%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Database audience in Germany is strongest.

Fig. 05

Top regions by affinity

Database fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~600K1.63×
02Bayern~1.5M1.18×
03Baden-Württemberg~1M1.15×
04Berlin~400K1.13×
05Hessen~600K1.12×
06Nordrhein-Westfalen~1.5M1.07×
07Bremen~60K0.99×
08Rheinland-Pfalz~400K0.97×
09Hamburg~200K0.94×
10Saarland~80K0.93×
11Niedersachsen~700K0.92×
12Thüringen~200K0.88×
13Brandenburg~200K0.86×
14Mecklenburg-Vorpommern~100K0.86×
15Schleswig-Holstein~200K0.85×
16Sachsen-Anhalt~100K0.79×
Fig. 06

Affinity by region

Affinity by region — Database, Germany
0.79×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Database audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Database audience
#·InterestCategoryAffinity×
01BMW i8Cars & Mobility31.34×
02PurpleDiscoMachineMusic & Radio30.43×
03Data visualizationTechnology & Electronics24.82×
045GTechnology & Electronics23.00×
05GitHubInternet & Social Media19.44×
06Toyota PriusCars & Mobility14.88×
07MechatronicsBusiness & Career13.20×
08Computer securityBusiness & Career10.17×
09Data scienceBusiness & Career10.14×
10BMW i3Cars & Mobility9.18×
11RoboticsTechnology & Electronics8.67×
12Information securityBusiness & Career8.21×
13PaybackShopping7.33×
14N26Business & Career6.94×
15Renewable energyBusiness & Career4.07×
16Cloud computingTechnology & Electronics3.56×
17NatureHome & Garden2.24×
18Mobile appTechnology & Electronics2.10×
19FamilyKids & Family1.98×
20GermanyTravel & Leisure1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Database audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Database audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.03×
Early Adopter MentalityPOWER2.18×
Convenience OrientationPREMIUM2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Database audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
Price SensitivityPREMIUM0.69×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Database have in Germany?

Database has an estimated audience of 7,285,839 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Database fans?

51.7% of Database fans are female, 48.3% are male, with an average age of 43.7 years.

03

Which brands do Database fans like most?

Database fans show strongest brand affinity for PurpleDiscoMachine (30.43×), GitHub (19.44×), and Computer security (10.17×) over the country average.

04

Where do Database fans live in Germany?

Database fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Database fans also like?

Beyond Database itself, the audience over-indexes on GitHub (19.44×), Computer security (10.17×), BMW i8 (31.34×), and Data visualization (24.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Database audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Database. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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