A data profile of the people who buy, follow and care about Database in United Kingdom — modelled from more than twelve digital signal sources. Database has an estimated audience of 9,116,545 people in United Kingdom.
The average Database fan in United Kingdom is 44.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Risk management, Politics, with strongest over-indexing on Wikipedia (3.27× the country average).
Demographically, the Database audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Database fan in United Kingdom is more female, around 44.9 years old, with strong Need for Security tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Database profile in United Kingdom.
58.3% are female, 41.7% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 44.9 |
| Estimated audience size | 9,116,545 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Database audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.6% |
| India | 6.7% |
| Brazil | 4.9% |
Where the Database audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~600K | 1.52× | |
| 02 | Northern Ireland | ~400K | 1.45× | |
| 03 | Yorkshire and the Humber | ~1M | 1.30× | |
| 04 | South East | ~1.5M | 1.26× | |
| 05 | North East | ~400K | 1.00× | |
| 06 | East of England | ~700K | 0.88× | |
| 07 | South West | ~600K | 0.85× | |
| 08 | England | ~7M | 0.84× | |
| 09 | Scotland | ~700K | 0.84× | |
| 10 | East Midlands | ~500K | 0.84× | |
| 11 | Wales | ~400K | 0.83× | |
| 12 | North West | ~600K | 0.64× |
The strongest cross-interests of the Database audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Amazon Web Services | Technology & Electronics | 5.18× | ||
| 02 | GitHub | Internet & Social Media | 3.85× | ||
| 03 | Risk management | Business & Career | 3.34× | ||
| 04 | Wikipedia | Internet & Social Media | 3.27× | ||
| 05 | Investment management | Business & Career | 3.09× | ||
| 06 | Political science | Business & Career | 2.92× | ||
| 07 | Information security | Business & Career | 2.67× | ||
| 08 | Adoption | Kids & Family | 2.29× | ||
| 09 | Esso | Cars & Mobility | 2.00× | ||
| 10 | Volunteering | Politics & Society | 1.89× | ||
| 11 | Satire | Literature | 1.72× | ||
| 12 | Innovation | Business & Career | 1.72× | ||
| 13 | Local news | News | 1.70× | ||
| 14 | Snapchat | Internet & Social Media | 1.66× | ||
| 15 | Refrigerator | Home & Garden | 1.64× | ||
| 16 | Politics | Politics & Society | 1.63× | ||
| 17 | Artificial intelligence | Technology & Electronics | 1.63× | ||
| 18 | Genetics | Kids & Family | 1.56× | ||
| 19 | Tabloid (newspaper format) | Literature | 1.54× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.59× | |
| Convenience Orientation | PREMIUM | 1.54× | |
| Patriotism | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.66× | |
| Luxury Orientation | PREMIUM | 0.71× | |
| Sustainability | BALANCE | 0.76× |
Database has an estimated audience of 9,116,545 people in United Kingdom, concentrated in England and South East.
58.3% of Database fans are female, 41.7% are male, with an average age of 44.9 years.
Database fans show strongest brand affinity for Wikipedia (3.27×), Risk management (3.34×), and Politics (1.63×) over the country average.
Database fans in United Kingdom are most concentrated in England (reach ~7M), South East (reach ~1.5M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Database itself, the audience over-indexes on Risk management (3.34×), Politics (1.63×), Investment management (3.09×), and Volunteering (1.89×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Database. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.