Database Audience in United Kingdom
Database has an estimated audience of 9,116,545 people in United Kingdom. 58.3% are female, 41.7% are male, average age 44.9. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Luxury yacht, WhatsApp, Home business, Investment management, Hobby.
The average Database fan in United Kingdom is 44.9 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Luxury yacht, WhatsApp, Home business, with strongest over-indexing on Luxury yacht (3.69× the country average). Demographically, the Database audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Convenience Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Database fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 44.9 |
| Estimated audience size | 9,116,545 |
Audience persona
The typical Database fan in United Kingdom is more female, around 44.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Luxury yacht.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,837,409 | 0.84× |
| South East | 1,585,808 | 1.29× |
| Yorkshire and the Humber | 991,563 | 1.35× |
| East of England | 698,298 | 0.84× |
| Scotland | 668,547 | 0.81× |
| West Midlands | 616,585 | 1.58× |
| South West | 579,097 | 0.77× |
| East Midlands | 474,877 | 0.74× |
| Northern Ireland | 437,761 | 1.56× |
| North West | 409,488 | 0.42× |
| Wales | 408,279 | 0.78× |
| North East | 355,359 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Luxury yacht | 3.69× | Travel & Leisure |
| 2.09× | Internet & Social Media | |
| Home business | 4.29× | Business & Career |
| Investment management | 3.51× | Business & Career |
| Hobby | 1.77× | Home & Garden |
| Weddings | 1.75× | Kids & Family |
| DeviantArt | 3.77× | Internet & Social Media |
| Aldi | 1.66× | Shopping |
| Wikipedia | 2.09× | Internet & Social Media |
| Risk management | 2.89× | Business & Career |
| TripAdvisor | 1.94× | Travel & Leisure |
| William Hill (bookmaker) | 1.81× | Games |
| Betfair | 2.26× | Games |
| TUI | 1.71× | Travel & Leisure |
| Distilled beverage | 1.63× | Food & Beverages |
| Refrigerator | 2.07× | Home & Garden |
| Breaking news | 1.62× | Movies & TV |
| Purchase discount | 3.28× | Shopping |
| Expensive Taste | 2.11× | Business & Career |
| 1.65× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.65 |
| Need for Security | CONSERVATISM | 1.38 |
| Indulgence | JOY | 1.23 |
| Social Media Usage | JOY | 1.22 |
| Price Sensitivity | PREMIUM | 1.22 |
| Career Orientation | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| India | 6.7% |
| Brazil | 4.9% |
See Database audiences in other countries
More Technology & Electronics audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Database have in United Kingdom?
Database has an estimated audience of 9,116,545 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Database fans?
58.3% of Database fans are female, 41.7% are male, with an average age of 44.9 years.
Which brands do Database fans like most?
Database fans show strongest brand affinity for Luxury yacht (3.69×), WhatsApp (2.09×), and Home business (4.29×) over the country average.
Where do Database fans live in United Kingdom?
Database fans in United Kingdom are most concentrated in England (reach 6,837,409), South East (reach 1,585,808), and Yorkshire and the Humber (reach 991,563). These three regions account for the largest share of the active audience.
What other brands do Database fans also like?
Beyond Database itself, the audience over-indexes on WhatsApp (2.09×), Home business (4.29×), Investment management (3.51×), and Hobby (1.77×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Database. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.