A data profile of the people who buy, follow and care about Investment management in United Kingdom — modelled from more than twelve digital signal sources. Investment management has an estimated audience of 4,639,267 people in United Kingdom.
The average Investment management fan in United Kingdom is 47.7 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Investment strategy, Financial plan, Return on investment, with strongest over-indexing on Investment strategy (9.98× the country average).
Demographically, the Investment management audience skews balanced with an average age of 47.7, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Investment management fan in United Kingdom is balanced, around 47.7 years old, with strong Risk Appetite tendencies and a notable affinity for Investment strategy.
The key figures that characterise the Investment management profile in United Kingdom.
45.6% are female, 54.4% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 47.7 |
| Estimated audience size | 4,639,267 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 44% |
of the worldwide Investment management audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 9.7% |
| United Kingdom | 4.4% |
Where the Investment management audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~1.5M | 2.87× | |
| 02 | England | ~3.5M | 1.83× | |
| 03 | Scotland | ~400K | 1.02× | |
| 04 | West Midlands | ~200K | 0.95× | |
| 05 | South East | ~600K | 0.92× | |
| 06 | South West | ~400K | 0.92× | |
| 07 | Northern Ireland | ~100K | 0.92× | |
| 08 | East of England | ~400K | 0.91× | |
| 09 | Wales | ~200K | 0.89× | |
| 10 | North West | ~400K | 0.85× | |
| 11 | East Midlands | ~300K | 0.85× | |
| 12 | North East | ~200K | 0.85× | |
| 13 | Yorkshire and the Humber | ~300K | 0.75× |
The strongest cross-interests of the Investment management audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | forex trader | Business & Career | 11.18× | ||
| 02 | Forex signal | Business & Career | 10.40× | ||
| 03 | Investment strategy | Business & Career | 9.98× | ||
| 04 | Mutual fund | Business & Career | 9.80× | ||
| 05 | Stock market index | Business & Career | 9.74× | ||
| 06 | Return on investment | Business & Career | 9.27× | ||
| 07 | Stockbroker | Business & Career | 9.26× | ||
| 08 | Financial plan | Movies & TV | 8.94× | ||
| 09 | Day trading | Business & Career | 8.73× | ||
| 10 | Swing trading | Business & Career | 8.26× | ||
| 11 | Trading strategy | Business & Career | 7.91× | ||
| 12 | Business opportunity | Business & Career | 7.74× | ||
| 13 | Dress shirt | Fashion & Accessoires | 5.08× | ||
| 14 | Institute of technology | Business & Career | 5.00× | ||
| 15 | Wealth management | Business & Career | 4.81× | ||
| 16 | Party dress | Fashion & Accessoires | 4.25× | ||
| 17 | Database | Technology & Electronics | 3.09× | ||
| 18 | Personal finance | Business & Career | 1.68× | ||
| 19 | Business | Business & Career | 1.59× | ||
| 20 | FIFA World Cup | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.32× | |
| Career Orientation | POWER | 2.31× | |
| Early Adopter Mentality | POWER | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.53× | |
| Creativity | OPEN | 0.55× | |
| Extroversion | THRILL | 0.59× |
Investment management has an estimated audience of 4,639,267 people in United Kingdom, concentrated in England and Greater London.
45.6% of Investment management fans are female, 54.4% are male, with an average age of 47.7 years.
Investment management fans show strongest brand affinity for Investment strategy (9.98×), Financial plan (8.94×), and Return on investment (9.27×) over the country average.
Investment management fans in United Kingdom are most concentrated in England (reach ~3.5M), Greater London (reach ~1.5M), and South East (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Investment management itself, the audience over-indexes on Financial plan (8.94×), Return on investment (9.27×), Forex signal (10.4×), and Institute of technology (5×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Investment management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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