Rascasse Audience Intelligence

Investment management Audience in Brazil

A data profile of the people who buy, follow and care about Investment management in Brazil — modelled from more than twelve digital signal sources. Investment management has an estimated audience of 3,396,679 people in Brazil.

#99among Field of study in Brazil#1320among Topic in Brazil#263in Business & Career

The average Investment management fan in Brazil is 45.3 years old, more male, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Top brand affinities include Financial plan, Investment strategy, Khan Academy, with strongest over-indexing on Financial plan (19.56× the country average).

Demographically, the Investment management audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical Investment management fan in Brazil is more male, around 45.3 years old, with strong Career Orientation tendencies and a notable affinity for Financial plan.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Investment management profile in Brazil.

Audience size
3.4M
in Brazil
Gender
44.6%♀
55.4% male
Age
45.3
average years
Country rank
#1993
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Investment management fans

44.6% are female, 55.4% are male, average age 45.3.

Fig. 02

Gender split

44.6%
Female
55.4%
Male
Demographic split for Investment management audience in Brazil
MetricValue
Female44.6%
Male55.4%
Average age45.3
Estimated audience size3,396,679
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Investment management audience in Brazil
Age bracketShare%
16-199%
20-2914%
30-3918%
40-4922%
50+37%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Investment management audience comes from Brazil.

Worldwide audience distribution share by country for Investment management
CountryShare
United States18.4%
India10.0%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Investment management audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Investment management fans by region: top regions in Brazil
#RegionReachAffinity×
01Sergipe~40K1.09×
02Paraíba~70K1.08×
03Rio Grande do Norte~60K1.05×
04Mato Grosso do Sul~50K1.04×
05Alagoas~50K1.03×
06Federal District~60K1.02×
07Acre~10K1.02×
08Pará~100K1.00×
09Espírito Santo~70K1.00×
10Mato Grosso~60K1.00×
11Amazonas~60K1.00×
12Rondônia~30K1.00×
13Tocantins~20K1.00×
14Roraima~10K1.00×
15Pernambuco~200K0.99×
16Maranhão~80K0.99×
17Piauí~50K0.99×
18Goiás~100K0.98×
19Ceará~100K0.97×
20Bahia~200K0.96×
21Rio Grande do Sul~200K0.96×
22Santa Catarina~100K0.96×
23Paraná~200K0.94×
24Minas Gerais~300K0.92×
25Rio de Janeiro~300K0.92×
26São Paulo~700K0.82×
27Amapá0.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Investment management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Investment management audience
#·InterestCategoryAffinity×
01Financial planMovies & TV19.56×
02Forex signalBusiness & Career16.62×
03Investment strategyBusiness & Career16.60×
04Stock market indexBusiness & Career14.40×
05Investment clubBusiness & Career13.81×
06Trading strategyBusiness & Career12.11×
07Return on investmentBusiness & Career11.89×
08Swing tradingBusiness & Career10.46×
09Technical analysisBusiness & Career9.85×
10Day tradingBusiness & Career9.83×
11Venture capitalBusiness & Career9.59×
12Business opportunityBusiness & Career9.07×
13Security (finance)Business & Career7.79×
14Khan AcademyBusiness & Career7.31×
15OLXShopping5.78×
16InvestorBusiness & Career5.47×
17Electronic funds transferBusiness & Career4.97×
18Financial technologyBusiness & Career4.54×
19BetanoGames2.10×
20Seleção BrasileiraSports1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Investment management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Investment management audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.26×
Risk AppetiteTHRILL3.00×
Early Adopter MentalityPOWER2.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Investment management audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.45×
CreativityOPEN0.59×
Community OrientationOPEN0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Investment management have in Brazil?

Investment management has an estimated audience of 3,396,679 people in Brazil, concentrated in São Paulo and Minas Gerais.

02

What is the gender split and age of Investment management fans?

44.6% of Investment management fans are female, 55.4% are male, with an average age of 45.3 years.

03

Which brands do Investment management fans like most?

Investment management fans show strongest brand affinity for Financial plan (19.56×), Investment strategy (16.6×), and Khan Academy (7.31×) over the country average.

04

Where do Investment management fans live in Brazil?

Investment management fans in Brazil are most concentrated in São Paulo (reach ~700K), Minas Gerais (reach ~300K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Investment management fans also like?

Beyond Investment management itself, the audience over-indexes on Investment strategy (16.6×), Khan Academy (7.31×), OLX (5.78×), and Return on investment (11.89×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Brazil

See Investment management audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Investment management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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