A data profile of the people who buy, follow and care about Investment management in Australia — modelled from more than twelve digital signal sources. Investment management has an estimated audience of 2,196,035 people in Australia.
The average Investment management fan in Australia is 45.4 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Investment strategy, Financial plan, Package tour, with strongest over-indexing on Investment strategy (8.51× the country average).
Demographically, the Investment management audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Investment management fan in Australia is balanced, around 45.4 years old, with strong Career Orientation tendencies and a notable affinity for Investment strategy.
The key figures that characterise the Investment management profile in Australia.
47.9% are female, 52.1% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 45.4 |
| Estimated audience size | 2,196,035 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 38% |
of the worldwide Investment management audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 9.7% |
| United Kingdom | 4.4% |
Where the Investment management audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~20K | 1.17× | |
| 02 | Australian Capital Territory | ~50K | 1.01× | |
| 03 | Tasmania | ~50K | 0.99× | |
| 04 | New South Wales | ~800K | 0.96× | |
| 05 | South Australia | ~200K | 0.89× | |
| 06 | Western Australia | ~200K | 0.86× | |
| 07 | Queensland | ~400K | 0.85× | |
| 08 | Victoria | ~500K | 0.81× |
The strongest cross-interests of the Investment management audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Forex signal | Business & Career | 9.93× | ||
| 02 | Mutual fund | Business & Career | 9.48× | ||
| 03 | Stock market index | Business & Career | 9.18× | ||
| 04 | Stockbroker | Business & Career | 9.04× | ||
| 05 | Investment strategy | Business & Career | 8.51× | ||
| 06 | Day trading | Business & Career | 8.47× | ||
| 07 | Trading strategy | Business & Career | 8.21× | ||
| 08 | Business opportunity | Business & Career | 7.36× | ||
| 09 | Financial plan | Movies & TV | 7.12× | ||
| 10 | Return on investment | Business & Career | 6.78× | ||
| 11 | Thai Airways | Travel & Leisure | 6.78× | ||
| 12 | Package tour | Travel & Leisure | 6.26× | ||
| 13 | Wealth management | Business & Career | 5.92× | ||
| 14 | Institute of technology | Business & Career | 4.53× | ||
| 15 | Insurance policy | Business & Career | 4.50× | ||
| 16 | Dress shirt | Fashion & Accessoires | 4.40× | ||
| 17 | Qatar Airways | Travel & Leisure | 4.37× | ||
| 18 | Database | Technology & Electronics | 3.69× | ||
| 19 | Singapore Airlines | Travel & Leisure | 3.52× | ||
| 20 | Investor | Business & Career | 2.36× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.56× | |
| Risk Appetite | THRILL | 2.20× | |
| Early Adopter Mentality | POWER | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.56× | |
| Creativity | OPEN | 0.60× | |
| Spirituality | BALANCE | 0.62× |
Investment management has an estimated audience of 2,196,035 people in Australia, concentrated in New South Wales and Victoria.
47.9% of Investment management fans are female, 52.1% are male, with an average age of 45.4 years.
Investment management fans show strongest brand affinity for Investment strategy (8.51×), Financial plan (7.12×), and Package tour (6.26×) over the country average.
Investment management fans in Australia are most concentrated in New South Wales (reach ~800K), Victoria (reach ~500K), and Queensland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Investment management itself, the audience over-indexes on Financial plan (7.12×), Package tour (6.26×), Wealth management (5.92×), and Singapore Airlines (3.52×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Investment management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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