Rascasse Audience Intelligence

Audience profiles in Australia

Explore fan demographics, target markets and brand affinities for audiences in Australia — estimated from anonymized search-behavior signals, updated 2026. Browse by category, open a top-100 overview, or jump straight to an audience profile.

21categories to browse 100top audiences in Australia 28countries covered
Section 01

Browse by category

Section 02

Top 100 audiences in Australia

Ranked by estimated audience size.

  1. Ultimate Fighting Championship (video game)19.9M
  2. Woolworths.co.uk19.9M
  3. FIFA World Cup 202619.9M
  4. Entertainment16.1M
  5. Business and industry15.6M
  6. Australia15.6M
  7. Food and drink15.3M
  8. Spotlights15.1M
  9. Food14.8M
  10. Shopping and fashion14.8M
  11. Arts and music14.8M
  12. Music14.8M
  13. Shopping14.7M
  14. Spotlight (BBC News)14.5M
  15. Sports14.5M
  16. Sports and outdoors14.3M
  17. Reading14.3M
  18. Sydney14M
  19. Fitness and wellness13.9M
  20. Instagram13.9M
  21. Movies13.9M
  22. Consumer electronics13.7M
  23. Clothing13.6M
  24. Family and relationships13.6M
  25. Outdoor recreation13.5M
  26. Pets13.5M
  27. Online shopping13.3M
  28. Live events13.2M
  29. United Kingdom13.2M
  30. Indonesia13.1M
  31. Canberra13.1M
  32. Beauty13M
  33. Design13M
  34. Oceania13M
  35. Business12.8M
  36. YouTube12.8M
  37. Politics and social issues12.6M
  38. Family12.6M
  39. Games12.6M
  40. Home and garden12.4M
  41. Vehicles12.4M
  42. Personal finance12.1M
  43. Hobbies and activities12M
  44. Melbourne11.9M
  45. Photography11.8M
  46. Cooking11.8M
  47. Beverages11.8M
  48. Restaurants11.8M
  49. Papua New Guinea11.7M
  50. Computers11.5M
  51. Physical fitness11.2M
  52. Alcoholic beverages11.1M
  53. Physical exercise11M
  54. Real estate10.9M
  55. Culture10.9M
  56. TV10.7M
  57. Tasmania10.6M
  58. Current events10.6M
  59. News.com.au10.6M
  60. States and territories of Australia10.5M
  61. Nature10.1M
  62. Child10.1M
  63. Cuisine10M
  64. X10M
  65. TikTok9.9M
  66. Education9.9M
  67. Queensland9.8M
  68. National Rugby League9.8M
  69. Hotels9.7M
  70. Cosmetics9.7M
  71. Furniture9.6M
  72. Social media9.6M
  73. Shoes9.5M
  74. Mobile phones9.5M
  75. Home improvement9.5M
  76. New South Wales9.4M
  77. Social network9.4M
  78. Photograph9.4M
  79. Televisions9.3M
  80. House9.3M
  81. Recipes9.3M
  82. Rock music9.2M
  83. Leisure9.2M
  84. Software9.2M
  85. Magazines9.1M
  86. Bureau of Meteorology9.1M
  87. Animal9.1M
  88. Jewelry9M
  89. Automobiles9M
  90. Dogs9M
  91. IKEA9M
  92. Comedy movies9M
  93. Australian Football League8.9M
  94. The Age8.9M
  95. Luxury goods8.9M
  96. Woolworths8.9M
  97. Garden8.8M
  98. Wine8.8M
  99. Gift8.8M
  100. Do it yourself (DIY)8.8M
Section 03

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