A data profile of the people who buy, follow and care about Food and drink in Australia — modelled from more than twelve digital signal sources. Food and drink has an estimated audience of 15,334,848 people in Australia.
The average Food and drink fan in Australia is 42.7 years old, more female, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
The key figures that characterise the Food and drink profile in Australia.
55.6% are female, 44.4% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 42.7 |
| Estimated audience size | 15,334,848 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Food and drink audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 8.7% |
| India | 5.5% |
Where the Food and drink audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~1.5M | 1.38× | |
| 02 | Northern Territory | ~200K | 1.09× | |
| 03 | Tasmania | ~300K | 0.97× | |
| 04 | Australian Capital Territory | ~300K | 0.95× | |
| 05 | Western Australia | ~1.5M | 0.94× | |
| 06 | Victoria | ~4M | 0.91× | |
| 07 | Queensland | ~3M | 0.83× | |
| 08 | New South Wales | ~4M | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Food and drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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