A data profile of the people who buy, follow and care about Entertainment in Australia — modelled from more than twelve digital signal sources. Entertainment has an estimated audience of 16,054,358 people in Australia.
Entertainment has an estimated audience of 16,054,358 people in Australia. 54.1% are female, 45.9% are male, average age 42.1. Top brand affinities: BTS, Clarks Shoes, Spar (retailer), IU (singer), Koreaboo.
Top brand affinities include BTS, Clarks Shoes, Spar (retailer), with strongest over-indexing on BTS (1.59× the country average).
Demographically, the Entertainment audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Entertainment fan in Australia is balanced, around 42.1 years old, with strong Risk Appetite tendencies and a notable affinity for BTS.
The key figures that characterise the Entertainment profile in Australia.
54.1% are female, 45.9% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 42.1 |
| Estimated audience size | 16,054,358 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 30% |
of the worldwide Entertainment audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.5% |
| India | 6.5% |
The strongest cross-interests of the Entertainment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spar (retailer) | Shopping | 2.16× | ||
| 02 | Becky G | Music & Radio | 2.03× | ||
| 03 | Grits | Food & Beverages | 1.81× | ||
| 04 | Song Joong-ki | Movies & TV | 1.68× | ||
| 05 | Song Hye-kyo | Fashion & Accessoires | 1.67× | ||
| 06 | BTS | Music & Radio | 1.59× | ||
| 07 | IU (singer) | Music & Radio | 1.59× | ||
| 08 | Koreaboo | Internet & Social Media | 1.59× | ||
| 09 | Five Nights at Freddy's | Games | 1.54× | ||
| 10 | Clarks Shoes | Fashion & Accessoires | 1.53× | ||
| 11 | Lee Min-ho | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.08× | |
| Career Orientation | POWER | 1.06× | |
| Extroversion | THRILL | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.58× | |
| Family Orientation | CONSERVATISM | 0.66× | |
| Individualism | JOY | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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