A data profile of the people who buy, follow and care about Entertainment in Switzerland — modelled from more than twelve digital signal sources. Entertainment has an estimated audience of 5,711,149 people in Switzerland.
Entertainment has an estimated audience of 5,711,149 people in Switzerland. 52.3% are female, 47.7% are male, average age 41.4. Top brand affinities: Financial services, Local food, Snapchat, Michael Jackson, Zara.
Top brand affinities include Financial services, Local food, Snapchat, with strongest over-indexing on Financial services (1.72× the country average).
Demographically, the Entertainment audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.
The typical Entertainment fan in Switzerland is balanced, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Financial services.
The key figures that characterise the Entertainment profile in Switzerland.
52.3% are female, 47.7% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 41.4 |
| Estimated audience size | 5,711,149 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Entertainment audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.5% |
| India | 6.5% |
The strongest cross-interests of the Entertainment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snapchat | Internet & Social Media | 1.74× | ||
| 02 | YouTube Music | Internet & Social Media | 1.74× | ||
| 03 | Luxury real estate | Business & Career | 1.74× | ||
| 04 | Stranger Things | Movies & TV | 1.74× | ||
| 05 | Hiking boot | Fashion & Accessoires | 1.74× | ||
| 06 | Anti-aging cream | Beauty & Wellness | 1.74× | ||
| 07 | Uniqlo | Shopping | 1.74× | ||
| 08 | Natural skin care | Beauty & Wellness | 1.73× | ||
| 09 | Financial services | Business & Career | 1.72× | ||
| 10 | Backpacking (travel) | Travel & Leisure | 1.70× | ||
| 11 | Labrador Retriever | Pets & Animals | 1.68× | ||
| 12 | French Bulldog | Pets & Animals | 1.68× | ||
| 13 | Primark | Shopping | 1.68× | ||
| 14 | Local food | Food & Beverages | 1.67× | ||
| 15 | Michael Jackson | Music & Radio | 1.66× | ||
| 16 | Fine-art photography | Technology & Electronics | 1.60× | ||
| 17 | Livemusic | Music & Radio | 1.59× | ||
| 18 | Pet food | Pets & Animals | 1.58× | ||
| 19 | Zara | Shopping | 1.54× | ||
| 20 | FC Bayern Munich | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.35× | |
| Healthy Lifestyle | BALANCE | 1.30× | |
| Individualism | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.32× | |
| Need for Security | CONSERVATISM | 0.48× | |
| Price Sensitivity | PREMIUM | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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