A data profile of the people who buy, follow and care about Snapchat in Switzerland — modelled from more than twelve digital signal sources. Snapchat has an estimated audience of 1,033,234 people in Switzerland.
The average Snapchat fan in Switzerland is 38.6 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Google Maps, Entertainment, Consumer electronics, with strongest over-indexing on Google Maps (2.23× the country average).
Demographically, the Snapchat audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Snapchat fan in Switzerland is balanced, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.
The key figures that characterise the Snapchat profile in Switzerland.
50.5% are female, 49.5% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 38.6 |
| Estimated audience size | 1,033,234 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 16% |
of the worldwide Snapchat audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 5.9% |
| France | 5.4% |
Where the Snapchat audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Luzern | ~80K | 1.94× | |
| 02 | Canton of St. Gallen | ~80K | 1.54× | |
| 03 | Thurgau | ~40K | 1.40× | |
| 04 | Aargau | ~80K | 1.30× | |
| 05 | Canton of Nidwalden | ~5K | 1.27× | |
| 06 | Fribourg | ~40K | 1.19× | |
| 07 | Schwyz | ~20K | 1.17× | |
| 08 | Valais | ~50K | 1.16× | |
| 09 | Canton of Bern | ~100K | 1.14× | |
| 10 | Vaud | ~100K | 1.09× | |
| 11 | Canton of Zürich | ~200K | 1.02× | |
| 12 | Graubünden | ~20K | 1.02× | |
| 13 | Jura | ~7K | 0.99× | |
| 14 | Canton of Geneva | ~70K | 0.97× | |
| 15 | Solothurn | ~30K | 0.97× | |
| 16 | Schaffhausen | ~8K | 0.97× | |
| 17 | Appenzell Ausserrhoden | ~4K | 0.92× | |
| 18 | Canton of Obwalden | ~4K | 0.92× | |
| 19 | Canton of Zug | ~10K | 0.91× | |
| 20 | Canton of Glarus | ~3K | 0.81× | |
| 21 | Neuchatel | ~20K | 0.80× | |
| 22 | Basel-Landschaft | ~20K | 0.72× | |
| 23 | Uri | ~2K | 0.70× | |
| 24 | Appenzell Innerrhoden | <1K | 0.62× | |
| 25 | Basel-City | ~20K | 0.56× | |
| 26 | Ticino | ~20K | 0.37× |
The strongest cross-interests of the Snapchat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ray Ban Meta | Fashion & Accessoires | 6.34× | ||
| 02 | Augmented reality | Technology & Electronics | 6.34× | ||
| 03 | GeoGuessr | Internet & Social Media | 3.37× | ||
| 04 | Google Maps | Internet & Social Media | 2.23× | ||
| 05 | Web development | Business & Career | 1.95× | ||
| 06 | Paris | Travel & Leisure | 1.84× | ||
| 07 | Men's clothing | Fashion & Accessoires | 1.80× | ||
| 08 | Consumer electronics | Technology & Electronics | 1.75× | ||
| 09 | Entertainment | Movies & TV | 1.74× | ||
| 10 | Wikipedia | Internet & Social Media | 1.71× | ||
| 11 | Drop shipping | Shopping | 1.71× | ||
| 12 | Cuisine | Food & Beverages | 1.70× | ||
| 13 | Woman | Kids & Family | 1.70× | ||
| 14 | Self-love | Health | 1.61× | ||
| 15 | Zara | Shopping | 1.61× | ||
| 16 | FC Bayern Munich | Sports | 1.58× | ||
| 17 | Movies | Movies & TV | 1.54× | ||
| 18 | Local food | Food & Beverages | 1.54× | ||
| 19 | Beverages | Food & Beverages | 1.53× | ||
| 20 | Travel Adventures | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.94× | |
| Healthy Lifestyle | BALANCE | 1.44× | |
| Travelling | THRILL | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.15× | |
| Sustainability | BALANCE | 1.36× | |
| Travelling | THRILL | 1.40× |
Snapchat has an estimated audience of 1,033,234 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
50.5% of Snapchat fans are female, 49.5% are male, with an average age of 38.6 years.
Snapchat fans show strongest brand affinity for Google Maps (2.23×), Entertainment (1.74×), and Consumer electronics (1.75×) over the country average.
Snapchat fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Canton of Bern (reach ~100K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Snapchat itself, the audience over-indexes on Entertainment (1.74×), Consumer electronics (1.75×), Movies (1.54×), and GeoGuessr (3.37×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Snapchat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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