A data profile of the people who buy, follow and care about Zara in Switzerland — modelled from more than twelve digital signal sources. Zara has an estimated audience of 1,196,129 people in Switzerland.
The average Zara fan in Switzerland is 39.2 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Geneva.
Top brand affinities include Amazon.com, AutoScout24, Lidl, with strongest over-indexing on Amazon.com (2.01× the country average).
Demographically, the Zara audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Zara fan in Switzerland is more female, around 39.2 years old, with strong Design Affinity tendencies and a notable affinity for Amazon.com.
The key figures that characterise the Zara profile in Switzerland.
73.0% are female, 27.0% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 39.2 |
| Estimated audience size | 1,196,129 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Zara audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 11.5% |
| Japan | 9.5% |
| Germany | 6.5% |
Where the Zara audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Geneva | ~200K | 2.20× | |
| 02 | Vaud | ~200K | 1.71× | |
| 03 | Canton of Zürich | ~300K | 1.66× | |
| 04 | Basel-City | ~70K | 1.48× | |
| 05 | Luzern | ~60K | 1.29× | |
| 06 | Ticino | ~60K | 1.29× | |
| 07 | Canton of Bern | ~100K | 1.20× | |
| 08 | Valais | ~60K | 1.20× | |
| 09 | Neuchatel | ~30K | 1.20× | |
| 10 | Canton of Zug | ~20K | 1.16× | |
| 11 | Aargau | ~90K | 1.15× | |
| 12 | Fribourg | ~50K | 1.13× | |
| 13 | Canton of St. Gallen | ~60K | 1.10× | |
| 14 | Basel-Landschaft | ~30K | 0.97× | |
| 15 | Solothurn | ~30K | 0.90× | |
| 16 | Schwyz | ~10K | 0.85× | |
| 17 | Thurgau | ~30K | 0.84× | |
| 18 | Graubünden | ~20K | 0.84× | |
| 19 | Schaffhausen | ~6K | 0.67× | |
| 20 | Jura | ~5K | 0.65× | |
| 21 | Canton of Nidwalden | ~3K | 0.60× | |
| 22 | Appenzell Ausserrhoden | ~3K | 0.51× | |
| 23 | Canton of Glarus | ~2K | 0.51× | |
| 24 | Canton of Obwalden | ~2K | 0.50× | |
| 25 | Uri | ~2K | 0.44× | |
| 26 | Appenzell Innerrhoden | <1K | 0.42× |
The strongest cross-interests of the Zara audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | H&M | Shopping | 2.65× | ||
| 02 | Skyscanner | Travel & Leisure | 2.39× | ||
| 03 | Architecture & Design | Business & Career | 2.33× | ||
| 04 | Women's clothing | Fashion & Accessoires | 2.31× | ||
| 05 | Zalando | Shopping | 2.16× | ||
| 06 | Flower | Home & Garden | 2.14× | ||
| 07 | AliExpress | Shopping | 2.13× | ||
| 08 | Amazon.com | Shopping | 2.01× | ||
| 09 | Lidl | Shopping | 2.00× | ||
| 10 | Conforama | Home & Garden | 1.93× | ||
| 11 | Airbnb | Travel & Leisure | 1.89× | ||
| 12 | Aldi | Shopping | 1.89× | ||
| 13 | Veganism | Food & Beverages | 1.80× | ||
| 14 | Clothing | Fashion & Accessoires | 1.73× | ||
| 15 | AutoScout24 | Cars & Mobility | 1.67× | ||
| 16 | Food | Food & Beverages | 1.61× | ||
| 17 | Arts and music | Arts & Culture | 1.54× | ||
| 18 | Food and drink | Food & Beverages | 1.54× | ||
| 19 | Migros | Shopping | 1.53× | ||
| 20 | IKEA | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.81× | |
| Price Sensitivity | PREMIUM | 1.72× | |
| Sustainability | BALANCE | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.98× | |
| DIY Mentality | THRILL | 1.06× | |
| Need for Security | CONSERVATISM | 1.15× |
Zara's target market in Switzerland covers an estimated 1,196,129 people, concentrated in Canton of Zürich and Vaud.
73.0% of the Zara audience are female, 27.0% are male, with an average age of 39.2 years.
Zara fans show strongest brand affinity for Amazon.com (2.01×), AutoScout24 (1.67×), and Lidl (2.0×) over the country average.
Zara fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Vaud (reach ~200K), and Canton of Geneva (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Zara itself, the audience over-indexes on AutoScout24 (1.67×), Lidl (2.0×), H&M (2.65×), and Migros (1.53×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Zara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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