Rascasse Audience Intelligence

Skyscanner Audience in Switzerland

A data profile of the people who buy, follow and care about Skyscanner in Switzerland — modelled from more than twelve digital signal sources. Skyscanner has an estimated audience of 1,376,235 people in Switzerland.

#2among Travel website in Switzerland
#28among Website / Newspaper / Magazine in Switzerland
#30in Travel & Leisure

The average Skyscanner fan in Switzerland is 43.1 years old, balanced, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Vaud, Canton of Geneva.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine · Subtype: Travel website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Skyscanner profile in Switzerland.

Audience size
1.4M
in Switzerland
Gender
54.8%♀
45.2% male
Age
43.1
average years
Country rank
#324
Website / Newspaper / Magazine in Switzerland
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Skyscanner

54.8% are female, 45.2% are male, average age 43.1.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Skyscanner audience in Switzerland
MetricValue
Female54.8%
Male45.2%
Average age43.1
Estimated audience size1,376,235
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Skyscanner audience in Switzerland
Age bracketShare%
16-1910%
20-2918%
30-3920%
40-4925%
50+26%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Skyscanner audience comes from Switzerland.

Worldwide audience distribution share by country for Skyscanner
CountryShare
Italy5.6%
Germany5.4%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Skyscanner audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Skyscanner fans by region: top regions in Switzerland
#RegionReachAffinity×
01Canton of Geneva~200K2.26×
02Canton of Zürich~500K2.06×
03Ticino~100K1.81×
04Vaud~200K1.72×
05Basel-City~70K1.37×
06Canton of Zug~20K1.29×
07Valais~70K1.21×
08Canton of Bern~200K1.20×
09Canton of St. Gallen~80K1.13×
10Luzern~60K1.11×
11Fribourg~50K1.07×
12Neuchatel~30K1.06×
13Aargau~90K1.03×
14Graubünden~30K0.93×
15Thurgau~30K0.89×
16Schwyz~20K0.80×
17Schaffhausen~9K0.78×
18Solothurn~30K0.76×
19Basel-Landschaft~20K0.73×
20Jura~5K0.54×
21Canton of Glarus~3K0.51×
22Canton of Obwalden~3K0.49×
23Appenzell Ausserrhoden~3K0.48×
24Canton of Nidwalden~3K0.48×
25Uri~2K0.44×
26Appenzell Innerrhoden<1K0.41×
Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Skyscanner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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