A data profile of the people who buy, follow and care about Skyscanner in Poland — modelled from more than twelve digital signal sources. Skyscanner has an estimated audience of 1,696,339 people in Poland.
Skyscanner has an estimated audience of 1,696,339 people in Poland. 71.2% are female, 28.8% are male, average age 40.3. Top brand affinities: Ryanair, Travel website, Itaka, TUI, EasyJet.
Top brand affinities include Ryanair, Travel website, Itaka, with strongest over-indexing on Ryanair (4.25× the country average).
Demographically, the Skyscanner audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Sustainability, Quality Awareness.
The typical Skyscanner fan in Poland is more female, around 40.3 years old, with strong Sustainability tendencies and a notable affinity for Ryanair.
The key figures that characterise the Skyscanner profile in Poland.
71.2% are female, 28.8% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 40.3 |
| Estimated audience size | 1,696,339 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 23% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 19% |
The strongest cross-interests of the Skyscanner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | EasyJet | Travel & Leisure | 9.10× | ||
| 02 | KLM | Travel & Leisure | 7.89× | ||
| 03 | Travel website | Travel & Leisure | 5.55× | ||
| 04 | Trivago | Travel & Leisure | 5.25× | ||
| 05 | Low-cost carrier | Travel & Leisure | 4.46× | ||
| 06 | Lufthansa | Travel & Leisure | 4.31× | ||
| 07 | Ryanair | Travel & Leisure | 4.25× | ||
| 08 | Tanie Loty | Travel & Leisure | 3.79× | ||
| 09 | Itaka | Travel & Leisure | 3.61× | ||
| 10 | TUI | Travel & Leisure | 3.44× | ||
| 11 | Airbnb | Travel & Leisure | 3.12× | ||
| 12 | Dog health | Pets & Animals | 3.10× | ||
| 13 | Home construction | Home & Garden | 2.87× | ||
| 14 | Booking.com | Travel & Leisure | 2.78× | ||
| 15 | FlixBus | Cars & Mobility | 2.70× | ||
| 16 | Home repair | Home & Garden | 2.39× | ||
| 17 | Agnieszka Maciąg | Literature | 2.38× | ||
| 18 | Resort | Travel & Leisure | 2.34× | ||
| 19 | Vacations | Travel & Leisure | 1.65× | ||
| 20 | Polish language | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.99× | |
| Quality Awareness | PREMIUM | 1.60× | |
| Travelling | THRILL | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Individualism | JOY | 0.86× | |
| Design Affinity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Skyscanner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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