A data profile of the people who buy, follow and care about Dog health in Poland — modelled from more than twelve digital signal sources. Dog health has an estimated audience of 1,478,287 people in Poland.
Dog health has an estimated audience of 1,478,287 people in Poland. 70.9% are female, 29.1% are male, average age 38.4. Top brand affinities: Lip balm, Sweepstakes, Garden centre, IndyCar, Online food ordering.
Top brand affinities include Lip balm, Sweepstakes, Garden centre, with strongest over-indexing on Lip balm (13.17× the country average).
Demographically, the Dog health audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership.
The typical Dog health fan in Poland is more female, around 38.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Lip balm.
The key figures that characterise the Dog health profile in Poland.
70.9% are female, 29.1% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 38.4 |
| Estimated audience size | 1,478,287 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Dog health audience comes from Poland.
| Country | Share |
|---|---|
| United States | 24.6% |
| Japan | 13.3% |
| Germany | 6.2% |
The strongest cross-interests of the Dog health audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lip balm | Beauty & Wellness | 13.17× | ||
| 02 | Wayfair | Home & Garden | 13.10× | ||
| 03 | Sweepstakes | Games | 12.75× | ||
| 04 | IndyCar | Sports | 10.32× | ||
| 05 | Garden centre | Home & Garden | 9.80× | ||
| 06 | Comedy club | Movies & TV | 9.12× | ||
| 07 | Dog grooming | Pets & Animals | 9.02× | ||
| 08 | Charlotte Tilbury | Beauty & Wellness | 8.47× | ||
| 09 | Tom Hardy | Movies & TV | 8.12× | ||
| 10 | Adele | Music & Radio | 7.53× | ||
| 11 | Online food ordering | Food & Beverages | 7.39× | ||
| 12 | Boutique hotel | Travel & Leisure | 6.53× | ||
| 13 | Career development | Business & Career | 5.11× | ||
| 14 | Breaking news | Movies & TV | 4.27× | ||
| 15 | Trivago | Travel & Leisure | 4.13× | ||
| 16 | Eye shadow | Beauty & Wellness | 3.71× | ||
| 17 | First class travel | Travel & Leisure | 3.60× | ||
| 18 | Pet store | Pets & Animals | 3.51× | ||
| 19 | Cat food | Pets & Animals | 3.50× | ||
| 20 | Dogs | Pets & Animals | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.34× | |
| Pet Ownership | JOY | 2.19× | |
| Design Affinity | PREMIUM | 2.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.67× | |
| Creativity | OPEN | 0.73× | |
| Need for Security | CONSERVATISM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Dog health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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