A data profile of the people who buy, follow and care about Entertainment in Poland — modelled from more than twelve digital signal sources. Entertainment has an estimated audience of 14,366,987 people in Poland.
Entertainment has an estimated audience of 14,366,987 people in Poland. 56.1% are female, 43.9% are male, average age 39.6. Top brand affinities: Rossmann, Canva, Hebe, VITKAC, Instant Gaming.
Top brand affinities include Rossmann, Canva, Hebe, with strongest over-indexing on Rossmann (1.56× the country average).
Demographically, the Entertainment audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Spirituality, Patriotism.
The typical Entertainment fan in Poland is more female, around 39.6 years old, with strong Spirituality tendencies and a notable affinity for Rossmann.
The key figures that characterise the Entertainment profile in Poland.
56.1% are female, 43.9% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 39.6 |
| Estimated audience size | 14,366,987 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Entertainment audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.5% |
| India | 6.5% |
The strongest cross-interests of the Entertainment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Canva | Technology & Electronics | 1.85× | ||
| 02 | Jake Paul | Internet & Social Media | 1.85× | ||
| 03 | Stephen Curry | Sports | 1.76× | ||
| 04 | Hebe | Home & Garden | 1.70× | ||
| 05 | Pocahontas (1995 film) | Movies & TV | 1.66× | ||
| 06 | Suki Waterhouse | Fashion & Accessoires | 1.63× | ||
| 07 | Jane Fonda | Movies & TV | 1.61× | ||
| 08 | Rosalia | Music & Radio | 1.61× | ||
| 09 | KaRoL G | Music & Radio | 1.61× | ||
| 10 | Bombas | Fashion & Accessoires | 1.60× | ||
| 11 | Dragon Ball | Movies & TV | 1.59× | ||
| 12 | Naruto | Literature | 1.59× | ||
| 13 | VITKAC | Fashion & Accessoires | 1.58× | ||
| 14 | Jessica Biel | Movies & TV | 1.58× | ||
| 15 | Sports Direct | Fashion & Accessoires | 1.57× | ||
| 16 | Rossmann | Shopping | 1.56× | ||
| 17 | Bad Bunny | Music & Radio | 1.55× | ||
| 18 | Instant Gaming | Games | 1.54× | ||
| 19 | AutoScout24 | Cars & Mobility | 1.54× | ||
| 20 | Solitaire | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.17× | |
| Patriotism | CONSERVATISM | 1.14× | |
| Early Adopter Mentality | POWER | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.80× | |
| Career Orientation | POWER | 0.83× | |
| Family Orientation | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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