A data profile of the people who buy, follow and care about Clothing in Poland — modelled from more than twelve digital signal sources. Clothing has an estimated audience of 13,471,303 people in Poland.
Clothing has an estimated audience of 13,471,303 people in Poland. 63.4% are female, 36.6% are male, average age 40.6. Top brand affinities: Craps, Pocono Mountains, Mount Airy Casino Resort.
Top brand affinities include Craps, Pocono Mountains, Mount Airy Casino Resort, with strongest over-indexing on Craps (1.56× the country average).
Demographically, the Clothing audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Individualism, Sustainability.
The typical Clothing fan in Poland is more female, around 40.6 years old, with strong Individualism tendencies and a notable affinity for Craps.
The key figures that characterise the Clothing profile in Poland.
63.4% are female, 36.6% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 40.6 |
| Estimated audience size | 13,471,303 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Clothing audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 7.9% |
| India | 4.8% |
The strongest cross-interests of the Clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Craps | Games | 1.56× | ||
| 02 | Mount Airy Casino Resort | Travel & Leisure | 1.56× | ||
| 03 | Pocono Mountains | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.09× | |
| Sustainability | BALANCE | 0.90× | |
| Early Adopter Mentality | POWER | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.63× | |
| Design Affinity | PREMIUM | 0.66× | |
| Travelling | THRILL | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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