A data profile of the people who buy, follow and care about Clothing in Switzerland — modelled from more than twelve digital signal sources. Clothing has an estimated audience of 4,546,642 people in Switzerland.
The average Clothing fan in Switzerland is 42.5 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include JYSK, Maisons du Monde, Printemps, with strongest over-indexing on JYSK (1.51× the country average).
Demographically, the Clothing audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 26 regions tracked by Rascasse.
The typical Clothing fan in Switzerland is more female, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for JYSK.
The key figures that characterise the Clothing profile in Switzerland.
58.3% are female, 41.7% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 42.5 |
| Estimated audience size | 4,546,642 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Clothing audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 7.9% |
| India | 4.8% |
Where the Clothing audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~1M | 1.81× | |
| 02 | Canton of Geneva | ~500K | 1.75× | |
| 03 | Basel-City | ~300K | 1.58× | |
| 04 | Canton of Bern | ~600K | 1.36× | |
| 05 | Graubünden | ~100K | 1.34× | |
| 06 | Aargau | ~400K | 1.30× | |
| 07 | Vaud | ~600K | 1.27× | |
| 08 | Luzern | ~200K | 1.24× | |
| 09 | Canton of Zug | ~70K | 1.24× | |
| 10 | Canton of St. Gallen | ~300K | 1.22× | |
| 11 | Basel-Landschaft | ~100K | 1.17× | |
| 12 | Thurgau | ~100K | 1.15× | |
| 13 | Solothurn | ~100K | 1.08× | |
| 14 | Schwyz | ~70K | 1.01× | |
| 15 | Appenzell Innerrhoden | ~6K | 1.01× | |
| 16 | Valais | ~200K | 0.97× | |
| 17 | Ticino | ~200K | 0.96× | |
| 18 | Uri | ~10K | 0.93× | |
| 19 | Canton of Glarus | ~10K | 0.89× | |
| 20 | Canton of Obwalden | ~10K | 0.86× | |
| 21 | Schaffhausen | ~30K | 0.85× | |
| 22 | Canton of Nidwalden | ~10K | 0.85× | |
| 23 | Appenzell Ausserrhoden | ~20K | 0.84× | |
| 24 | Fribourg | ~100K | 0.77× | |
| 25 | Jura | ~20K | 0.76× | |
| 26 | Neuchatel | ~70K | 0.72× |
The strongest cross-interests of the Clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Owner-occupier | Home & Garden | 1.58× | ||
| 02 | Printemps | Fashion & Accessoires | 1.57× | ||
| 03 | JYSK | Home & Garden | 1.51× | ||
| 04 | Horse care | Pets & Animals | 1.51× | ||
| 05 | Eltern.de | Kids & Family | 1.51× | ||
| 06 | Maisons du Monde | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.09× | |
| Healthy Lifestyle | BALANCE | 0.85× | |
| Social Media Usage | JOY | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.42× | |
| Price Sensitivity | PREMIUM | 0.65× | |
| Urban Lifestyle | OPEN | 0.67× |
Clothing has an estimated audience of 4,546,642 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
58.3% of Clothing fans are female, 41.7% are male, with an average age of 42.5 years.
Clothing fans show strongest brand affinity for JYSK (1.51×), Maisons du Monde (1.5×), and Printemps (1.57×) over the country average.
Clothing fans in Switzerland are most concentrated in Canton of Zürich (reach ~1M), Canton of Bern (reach ~600K), and Vaud (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Clothing itself, the audience over-indexes on Maisons du Monde (1.5×), Printemps (1.57×), Horse care (1.51×), and Owner-occupier (1.58×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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