A data profile of the people who buy, follow and care about Clothing in Australia — modelled from more than twelve digital signal sources. Clothing has an estimated audience of 13,584,818 people in Australia.
The average Clothing fan in Australia is 42.0 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include DeFacto, Dalin Bebek Bakım Uzmanı, with strongest over-indexing on DeFacto (1.5× the country average).
Demographically, the Clothing audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Creativity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 8 regions tracked by Rascasse.
The typical Clothing fan in Australia is more female, around 42.0 years old, with strong Creativity tendencies and a notable affinity for DeFacto.
The key figures that characterise the Clothing profile in Australia.
59.6% are female, 40.4% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 42.0 |
| Estimated audience size | 13,584,818 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 29% |
of the worldwide Clothing audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 7.9% |
| India | 4.8% |
Where the Clothing audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~1M | 1.13× | |
| 02 | Tasmania | ~300K | 1.09× | |
| 03 | Queensland | ~3.5M | 1.04× | |
| 04 | Victoria | ~4M | 1.01× | |
| 05 | New South Wales | ~5M | 1.00× | |
| 06 | Western Australia | ~1.5M | 1.00× | |
| 07 | Northern Territory | ~100K | 0.96× | |
| 08 | Australian Capital Territory | ~200K | 0.77× |
The strongest cross-interests of the Clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dalin Bebek Bakım Uzmanı | Food & Beverages | 1.53× | ||
| 02 | DeFacto | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.92× | |
| DIY Mentality | THRILL | 0.90× | |
| Family Orientation | CONSERVATISM | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.77× | |
| Urban Lifestyle | OPEN | 0.78× | |
| Career Orientation | POWER | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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