A data profile of the people who buy, follow and care about Food in Australia — modelled from more than twelve digital signal sources. Food has an estimated audience of 14,830,936 people in Australia.
The average Food fan in Australia is 42.6 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Demographically, the Food audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.
The key figures that characterise the Food profile in Australia.
56.9% are female, 43.1% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 42.6 |
| Estimated audience size | 14,830,936 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Food audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.5% |
| India | 4.9% |
Where the Food audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~400K | 1.16× | |
| 02 | Australian Capital Territory | ~300K | 1.05× | |
| 03 | Western Australia | ~2M | 1.02× | |
| 04 | Queensland | ~3.5M | 1.01× | |
| 05 | South Australia | ~1M | 0.98× | |
| 06 | Victoria | ~4M | 0.95× | |
| 07 | New South Wales | ~5M | 0.92× | |
| 08 | Northern Territory | ~100K | 0.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.91× | |
| Pet Ownership | JOY | 0.88× | |
| DIY Mentality | THRILL | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.76× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Early Adopter Mentality | POWER | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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