Rascasse Audience Intelligence

Food Audience in Indonesia

A data profile of the people who buy, follow and care about Food in Indonesia — modelled from more than twelve digital signal sources. Food has an estimated audience of 17,023,621 people in Indonesia.

#13among Lifestyle cluster in Indonesia
#16among Topic in Indonesia
#2in Food & Beverages

The average Food fan in Indonesia is 34.3 years old, balanced, and lives primarily in Bali.

The audience is concentrated in Bali, Jakarta, West Java.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Food profile in Indonesia.

Audience size
17M
in Indonesia
Gender
50.9%♀
49.1% male
Age
34.3
average years
Country rank
#21
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food fans

50.9% are female, 49.1% are male, average age 34.3.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Food audience in Indonesia
MetricValue
Female50.9%
Male49.1%
Average age34.3
Estimated audience size17,023,621
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Food audience in Indonesia
Age bracketShare%
16-1924%
20-2931%
30-3922%
40-4914%
50+9%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Food audience comes from Indonesia.

Worldwide audience distribution share by country for Food
CountryShare
United States20.2%
Japan7.5%
India4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Food fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~3M8.48×
02West Nusa Tenggara~700K3.41×
03Riau Islands~300K1.54×
04Jakarta~2M1.43×
05Banten~800K1.16×
06East Nusa Tenggara~200K1.10×
07Special Region of Yogyakarta~300K1.09×
08West Papua~40K0.83×
09Bangka-Belitung Islands~70K0.81×
10East Java~1.5M0.80×
11West Sulawesi~50K0.78×
12North Kalimantan~40K0.78×
13Gorontalo (disambiguation)(2)~60K0.76×
14Papua (province)~70K0.74×
15Maluku~60K0.73×
16North Sumatra~600K0.72×
17Central Kalimantan~100K0.71×
18North Maluku~40K0.71×
19West Kalimantan~200K0.70×
20North Sulawesi~100K0.70×
21Bengkulu~100K0.70×
22West Java~2M0.69×
23Riau~300K0.67×
24Southeast Sulawesi~90K0.67×
25South Sulawesi~300K0.66×
26East Kalimantan~200K0.66×
27South Kalimantan~100K0.66×
28Central Sulawesi~100K0.66×
29Jambi~100K0.63×
30Central Java~1M0.62×
31South Sumatra~300K0.61×
32Lampung~200K0.61×
33West Sumatra~200K0.58×
34Aceh~100K0.56×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Indonesia

See Food audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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