Rascasse Audience Intelligence

Movies Audience in Indonesia

A data profile of the people who buy, follow and care about Movies in Indonesia — modelled from more than twelve digital signal sources. Movies has an estimated audience of 19,612,460 people in Indonesia.

#3among Lifestyle cluster in Indonesia
#4among Topic in Indonesia
#1in Movies & TV

The average Movies fan in Indonesia is 34.5 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, Jakarta, East Java.

Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Movies profile in Indonesia.

Audience size
19.6M
in Indonesia
Gender
46.7%♀
53.3% male
Age
34.5
average years
Country rank
#8
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Movies fans

46.7% are female, 53.3% are male, average age 34.5.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Movies audience in Indonesia
MetricValue
Female46.7%
Male53.3%
Average age34.5
Estimated audience size19,612,460
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Movies audience in Indonesia
Age bracketShare%
16-1923%
20-2931%
30-3922%
40-4914%
50+9%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Movies audience comes from Indonesia.

Worldwide audience distribution share by country for Movies
CountryShare
United States20.8%
Japan7.6%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Movies audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Movies fans by region: top regions in Indonesia
#RegionReachAffinity×
01Jakarta~2M1.32×
02Banten~900K1.19×
03Riau Islands~200K1.17×
04North Sulawesi~200K1.14×
05North Kalimantan~70K1.11×
06West Java~3.5M1.10×
07East Kalimantan~300K1.10×
08Central Kalimantan~200K1.10×
09South Sulawesi~600K1.06×
10West Kalimantan~300K1.05×
11South Kalimantan~300K1.04×
12Papua (province)~100K1.04×
13North Sumatra~1M1.03×
14South Sumatra~500K1.03×
15Jambi~200K1.02×
16Southeast Sulawesi~200K1.02×
17Riau~500K1.01×
18Aceh~300K1.01×
19East Java~2M0.98×
20Bangka-Belitung Islands~90K0.98×
21Lampung~400K0.97×
22West Sumatra~300K0.97×
23Central Sulawesi~200K0.96×
24Bengkulu~200K0.95×
25Bali~400K0.94×
26West Nusa Tenggara~200K0.93×
27Maluku~80K0.92×
28Gorontalo (disambiguation)(2)~80K0.92×
29West Papua~60K0.91×
30Central Java~1.5M0.89×
31North Maluku~60K0.87×
32West Sulawesi~70K0.86×
33East Nusa Tenggara~200K0.85×
34Special Region of Yogyakarta~300K0.79×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Indonesia

See Movies audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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