Rascasse Audience Intelligence

Movies Audience in Norway

A data profile of the people who buy, follow and care about Movies in Norway — modelled from more than twelve digital signal sources. Movies has an estimated audience of 2,790,325 people in Norway.

#16among Lifestyle cluster in Norway
#17among Topic in Norway#7in Movies & TV

Movies has an estimated audience of 2,790,325 people in Norway. 53.1% are female, 46.9% are male, average age 43.5. Top brand affinities: Culture, Televisions, Video, Drama movies, Musical theatre.

Top brand affinities include Culture, Televisions, Video, with strongest over-indexing on Culture (1.51× the country average).

Demographically, the Movies audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Social Media Usage, Travelling.

The typical Movies fan in Norway is balanced, around 43.5 years old, with strong Social Media Usage tendencies and a notable affinity for Culture.

Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Movies profile in Norway.

Audience size
2.8M
in Norway
Gender
53.1%
46.9% male
Age
43.5
average years
Country rank
#39
Topic in Norway
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Movies fans

53.1% are female, 46.9% are male, average age 43.5.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Movies audience in Norway
MetricValue
Female53.1%
Male46.9%
Average age43.5
Estimated audience size2,790,325
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Movies audience in Norway
Age bracketShare%
16-1914%
20-2915%
30-3916%
40-4922%
50+33%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Movies audience comes from Norway.

Worldwide audience distribution share by country for Movies
CountryShare
United States20.8%
Japan7.6%
India5.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Movies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Movies audience
#·InterestCategoryAffinity×
01Drama moviesMovies & TV1.57×
02Peter Van Den BeginMovies & TV1.57×
03AestheticsHome & Garden1.55×
04StorytellingBusiness & Career1.55×
05TelevisionsTechnology & Electronics1.54×
06Guga BaùlMovies & TV1.54×
07Sam GoorisMovies & TV1.54×
08VideoMovies & TV1.53×
09Musical theatreMovies & TV1.52×
10CultureLiterature1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Movies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Movies audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY0.72×
TravellingTHRILL0.63×
PatriotismCONSERVATISM0.52×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Movies audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.34×
PatriotismCONSERVATISM0.52×
TravellingTHRILL0.63×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Norway who actively search for Movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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