A data profile of the people who buy, follow and care about Movies in Austria — modelled from more than twelve digital signal sources. Movies has an estimated audience of 3,874,044 people in Austria.
The average Movies fan in Austria is 39.6 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Rossmann, D&R, Japanese popular culture, with strongest over-indexing on Rossmann (1.62× the country average).
Demographically, the Movies audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Mindfulness, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Movies fan in Austria is balanced, around 39.6 years old, with strong Mindfulness tendencies and a notable affinity for Rossmann.
The key figures that characterise the Movies profile in Austria.
52.5% are female, 47.5% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 39.6 |
| Estimated audience size | 3,874,044 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Movies audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 7.6% |
| India | 5.9% |
Where the Movies audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~1.5M | 1.76× | |
| 02 | Salzburg | ~300K | 1.01× | |
| 03 | Upper Austria | ~500K | 1.00× | |
| 04 | Tyrol | ~300K | 0.97× | |
| 05 | Vorarlberg | ~100K | 0.93× | |
| 06 | Carinthia (state) | ~200K | 0.92× | |
| 07 | Lower Austria | ~500K | 0.91× | |
| 08 | Styria | ~400K | 0.90× | |
| 09 | Burgenland | ~90K | 0.89× |
The strongest cross-interests of the Movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vestel | Home & Garden | 1.91× | ||
| 02 | J-pop | Music & Radio | 1.87× | ||
| 03 | Harajuku | Travel & Leisure | 1.83× | ||
| 04 | Allkpop | Music & Radio | 1.81× | ||
| 05 | Red Velvet (band) | Music & Radio | 1.79× | ||
| 06 | Monkey D. Luffy | Literature | 1.71× | ||
| 07 | Korean movies | Movies & TV | 1.69× | ||
| 08 | IU (singer) | Music & Radio | 1.66× | ||
| 09 | Japanese popular culture | Travel & Leisure | 1.64× | ||
| 10 | Rossmann | Shopping | 1.62× | ||
| 11 | Girls' Generation | Music & Radio | 1.62× | ||
| 12 | Gong Yoo | Movies & TV | 1.62× | ||
| 13 | Big Bang (South Korean band) | Music & Radio | 1.60× | ||
| 14 | BTS | Music & Radio | 1.58× | ||
| 15 | D&R | Technology & Electronics | 1.57× | ||
| 16 | Japanese television drama | Movies & TV | 1.57× | ||
| 17 | Enhypen | Music & Radio | 1.54× | ||
| 18 | Moving company | Home & Garden | 1.51× | ||
| 19 | JYP Entertainment | Movies & TV | 1.51× | ||
| 20 | Jackie Chan | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.96× | |
| Sustainability | BALANCE | 0.94× | |
| Urban Lifestyle | OPEN | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.64× | |
| Patriotism | CONSERVATISM | 0.73× | |
| Travelling | THRILL | 0.82× |
Movies has an estimated audience of 3,874,044 people in Austria, concentrated in Vienna and Upper Austria.
52.5% of Movies fans are female, 47.5% are male, with an average age of 39.6 years.
Movies fans show strongest brand affinity for Rossmann (1.62×), D&R (1.57×), and Japanese popular culture (1.64×) over the country average.
Movies fans in Austria are most concentrated in Vienna (reach ~1.5M), Upper Austria (reach ~500K), and Lower Austria (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Movies itself, the audience over-indexes on D&R (1.57×), Japanese popular culture (1.64×), Moving company (1.51×), and BTS (1.58×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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