A data profile of the people who buy, follow and care about Movies in Netherlands — modelled from more than twelve digital signal sources. Movies has an estimated audience of 8,250,452 people in Netherlands.
The average Movies fan in Netherlands is 42.8 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Netherlands, Dutch language, Culture, with strongest over-indexing on Netherlands (1.52× the country average).
Demographically, the Movies audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 12 regions tracked by Rascasse.
The typical Movies fan in Netherlands is balanced, around 42.8 years old, with strong Need for Security tendencies and a notable affinity for Netherlands.
The key figures that characterise the Movies profile in Netherlands.
54.4% are female, 45.6% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 42.8 |
| Estimated audience size | 8,250,452 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Movies audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 7.6% |
| India | 5.9% |
Where the Movies audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~2.5M | 2.24× | |
| 02 | Zuid-Holland | ~3M | 1.72× | |
| 03 | Flevoland | ~200K | 1.07× | |
| 04 | North Brabant | ~1M | 0.89× | |
| 05 | Gelderland | ~900K | 0.87× | |
| 06 | Overijssel | ~500K | 0.86× | |
| 07 | Limburg | ~500K | 0.83× | |
| 08 | Friesland | ~300K | 0.82× | |
| 09 | Groningen | ~200K | 0.81× | |
| 10 | Utrecht | ~500K | 0.78× | |
| 11 | Drenthe | ~200K | 0.70× | |
| 12 | Zeeland | ~100K | 0.68× |
The strongest cross-interests of the Movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retirement community | Kids & Family | 1.57× | ||
| 02 | Culture | Literature | 1.55× | ||
| 03 | Aesthetics | Home & Garden | 1.55× | ||
| 04 | Dutch language | Politics & Society | 1.54× | ||
| 05 | Leisure | Travel & Leisure | 1.53× | ||
| 06 | Biig Piig | Music & Radio | 1.53× | ||
| 07 | Netherlands | Travel & Leisure | 1.52× | ||
| 08 | Mass media | Business & Career | 1.52× | ||
| 09 | Advertising | Business & Career | 1.51× | ||
| 10 | Communication | Technology & Electronics | 1.51× | ||
| 11 | Pleasure | Politics & Society | 1.51× | ||
| 12 | Drama movies | Movies & TV | 1.51× | ||
| 13 | Information | Technology & Electronics | 1.51× | ||
| 14 | NEIL FRANCES | Music & Radio | 1.51× | ||
| 15 | Yellow Days | Music & Radio | 1.51× | ||
| 16 | Cannons | Music & Radio | 1.50× | ||
| 17 | Rhein-Mosel-Halle Koblenz | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.00× | |
| Price Sensitivity | PREMIUM | 0.97× | |
| Social Media Usage | JOY | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.50× | |
| Individualism | JOY | 0.62× | |
| Early Adopter Mentality | POWER | 0.69× |
Movies has an estimated audience of 8,250,452 people in Netherlands, concentrated in Zuid-Holland and North Holland.
54.4% of Movies fans are female, 45.6% are male, with an average age of 42.8 years.
Movies fans show strongest brand affinity for Netherlands (1.52×), Dutch language (1.54×), and Culture (1.55×) over the country average.
Movies fans in Netherlands are most concentrated in Zuid-Holland (reach ~3M), North Holland (reach ~2.5M), and North Brabant (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Movies itself, the audience over-indexes on Dutch language (1.54×), Culture (1.55×), Leisure (1.53×), and Advertising (1.51×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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