Movies Audience in Spain
Movies has an estimated audience of 22,680,356 people in Spain. 54.3% are female, 45.7% are male, average age 43.1. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: Pinko (fashion), Eyelid, Fish oil, Sub-Saharan Africa, Contemporary Ceramics.
The average Movies fan in Spain is 43.1 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include Pinko (fashion), Eyelid, Fish oil, with strongest over-indexing on Pinko (fashion) (1.52× the country average). Demographically, the Movies audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 17 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster
Demographics of Movies fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 43.1 |
| Estimated audience size | 22,680,356 |
Audience persona
The typical Movies fan in Spain is balanced, around 43.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pinko (fashion).
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 4,958,317 | 1.21× |
| Community of Madrid | 4,627,515 | 1.21× |
| Andalusia | 4,343,503 | 0.97× |
| Comunidad Valenciana | 2,956,258 | 1.16× |
| Galicia | 1,126,777 | 1.06× |
| Canary Islands | 1,052,347 | 0.93× |
| Region of Murcia | 992,904 | 1.28× |
| Castilla-La Mancha | 983,556 | 1.07× |
| Castile and León | 911,239 | 0.92× |
| Basque Autonomous Country | 849,424 | 1× |
| Balearic Islands | 735,256 | 1.15× |
| Aragon | 574,900 | 0.96× |
| Principality of Asturias | 441,957 | 0.83× |
| Extremadura | 319,209 | 0.65× |
| Navarre | 276,573 | 0.97× |
| Cantabria | 238,657 | 0.83× |
| La Rioja | 115,405 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pinko (fashion) | 1.52× | Fashion & Accessoires |
| Eyelid | 1.85× | Beauty & Wellness |
| Fish oil | 1.72× | Health |
| Sub-Saharan Africa | 1.52× | Travel & Leisure |
| Contemporary Ceramics | 1.72× | Arts & Culture |
| Wyndham Hotels & Resorts | 1.53× | Travel & Leisure |
| The Activision Decathlon | 1.54× | Games |
| John Green (author) | 1.62× | Literature |
| Hamburguesas El Corral | 1.5× | Food & Beverages |
| Sonakshi Sinha | 1.68× | Fashion & Accessoires |
| RMK | 1.62× | Technology & Electronics |
| Gta 5 - Grand Theft Auto V | 1.56× | Games |
| Ritz-Carlton Hotel Company | 1.81× | Travel & Leisure |
| Coupon Cabin | 1.52× | Shopping |
| Jabong.com | 3.62× | Fashion & Accessoires |
| CorePower Yoga | 1.99× | Sports |
| Isetan | 1.55× | Shopping |
| Habib's | 1.56× | Food & Beverages |
| Tiffany jewelry | 1.76× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.66 |
| Luxury Orientation | PREMIUM | 1.47 |
| Sustainability | BALANCE | 1.42 |
| Design Affinity | PREMIUM | 1.23 |
| Tradition | CONSERVATISM | 1.22 |
| Creativity | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 7.6% |
| India | 5.9% |
See Movies audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Movies have in Spain?
Movies has an estimated audience of 22,680,356 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Movies fans?
54.3% of Movies fans are female, 45.7% are male, with an average age of 43.1 years.
Which brands do Movies fans like most?
Movies fans show strongest brand affinity for Pinko (fashion) (1.52×), Eyelid (1.85×), and Fish oil (1.72×) over the country average.
Where do Movies fans live in Spain?
Movies fans in Spain are most concentrated in Catalonia (reach 4,958,317), Community of Madrid (reach 4,627,515), and Andalusia (reach 4,343,503). These three regions account for the largest share of the active audience.
What other brands do Movies fans also like?
Beyond Movies itself, the audience over-indexes on Eyelid (1.85×), Fish oil (1.72×), Sub-Saharan Africa (1.52×), and Contemporary Ceramics (1.72×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.