A data profile of the people who buy, follow and care about Movies in Spain — modelled from more than twelve digital signal sources. Movies has an estimated audience of 22,680,356 people in Spain.
The average Movies fan in Spain is 43.1 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Pinko (fashion), Eyelid, Fish oil, with strongest over-indexing on Pinko (fashion) (1.52× the country average).
Demographically, the Movies audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 17 regions tracked by Rascasse.
The typical Movies fan in Spain is balanced, around 43.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pinko (fashion).
The key figures that characterise the Movies profile in Spain.
54.3% are female, 45.7% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 43.1 |
| Estimated audience size | 22,680,356 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Movies audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 7.6% |
| India | 5.9% |
Where the Movies audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~1M | 1.25× | |
| 02 | Catalonia | ~5M | 1.21× | |
| 03 | Community of Madrid | ~4.5M | 1.21× | |
| 04 | Comunidad Valenciana | ~3M | 1.16× | |
| 05 | Balearic Islands | ~700K | 1.14× | |
| 06 | Galicia | ~1M | 1.06× | |
| 07 | Castilla-La Mancha | ~1M | 1.06× | |
| 08 | Basque Autonomous Country | ~800K | 1.00× | |
| 09 | Andalusia | ~4.5M | 0.98× | |
| 10 | Navarre | ~300K | 0.98× | |
| 11 | Aragon | ~600K | 0.97× | |
| 12 | Canary Islands | ~1M | 0.93× | |
| 13 | Castile and León | ~900K | 0.93× | |
| 14 | Cantabria | ~200K | 0.87× | |
| 15 | La Rioja | ~100K | 0.87× | |
| 16 | Principality of Asturias | ~500K | 0.85× | |
| 17 | Extremadura | ~400K | 0.73× |
The strongest cross-interests of the Movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jabong.com | Fashion & Accessoires | 3.62× | ||
| 02 | CorePower Yoga | Sports | 1.99× | ||
| 03 | Eyelid | Beauty & Wellness | 1.85× | ||
| 04 | Ritz-Carlton Hotel Company | Travel & Leisure | 1.81× | ||
| 05 | Tiffany jewelry | Brand | 1.76× | ||
| 06 | Fish oil | Health | 1.72× | ||
| 07 | Contemporary Ceramics | Arts & Culture | 1.72× | ||
| 08 | Sonakshi Sinha | Fashion & Accessoires | 1.68× | ||
| 09 | John Green (author) | Literature | 1.62× | ||
| 10 | RMK | Technology & Electronics | 1.62× | ||
| 11 | Habib's | Food & Beverages | 1.56× | ||
| 12 | Gta 5 - Grand Theft Auto V | Games | 1.56× | ||
| 13 | Isetan | Shopping | 1.55× | ||
| 14 | The Activision Decathlon | Games | 1.54× | ||
| 15 | Wyndham Hotels & Resorts | Travel & Leisure | 1.53× | ||
| 16 | Pinko (fashion) | Fashion & Accessoires | 1.52× | ||
| 17 | Sub-Saharan Africa | Travel & Leisure | 1.52× | ||
| 18 | Coupon Cabin | Shopping | 1.52× | ||
| 19 | Hamburguesas El Corral | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.97× | |
| Price Sensitivity | PREMIUM | 0.95× | |
| Luxury Orientation | PREMIUM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.72× | |
| Risk Appetite | THRILL | 0.76× | |
| Mindfulness | BALANCE | 0.78× |
Movies has an estimated audience of 22,680,356 people in Spain, concentrated in Catalonia and Community of Madrid.
54.3% of Movies fans are female, 45.7% are male, with an average age of 43.1 years.
Movies fans show strongest brand affinity for Pinko (fashion) (1.52×), Eyelid (1.85×), and Fish oil (1.72×) over the country average.
Movies fans in Spain are most concentrated in Catalonia (reach ~5M), Community of Madrid (reach ~4.5M), and Andalusia (reach ~4.5M). These three regions account for the largest share of the active audience.
Beyond Movies itself, the audience over-indexes on Eyelid (1.85×), Fish oil (1.72×), Sub-Saharan Africa (1.52×), and Contemporary Ceramics (1.72×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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