A data profile of the people who buy, follow and care about Dutch language in Netherlands — modelled from more than twelve digital signal sources. Dutch language has an estimated audience of 6,786,757 people in Netherlands.
Dutch language has an estimated audience of 6,786,757 people in Netherlands. 57.4% are female, 42.6% are male, average age 46.0. Top brand affinities: Jumbo (supermarket), Belgium, Rabobank, Movies, Pets.
Top brand affinities include Jumbo (supermarket), Belgium, Rabobank, with strongest over-indexing on Jumbo (supermarket) (1.7× the country average).
Demographically, the Dutch language audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Individualism, Indulgence.
The typical Dutch language fan in Netherlands is more female, around 46.0 years old, with strong Individualism tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Dutch language profile in Netherlands.
57.4% are female, 42.6% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 46.0 |
| Estimated audience size | 6,786,757 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Dutch language audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 32.9% |
| Belgium | 22.1% |
| United States | 10.1% |
The strongest cross-interests of the Dutch language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Belgium | Travel & Leisure | 2.44× | ||
| 02 | Walking | Sports | 2.24× | ||
| 03 | Documentary movies | Movies & TV | 2.03× | ||
| 04 | Hair products | Beauty & Wellness | 1.83× | ||
| 05 | Rabobank | Business & Career | 1.77× | ||
| 06 | ABN AMRO | Business & Career | 1.74× | ||
| 07 | Jumbo (supermarket) | Shopping | 1.70× | ||
| 08 | Current events | Arts & Culture | 1.69× | ||
| 09 | Etos | Health | 1.69× | ||
| 10 | Hornbach | Shopping | 1.66× | ||
| 11 | Internet & Social Media | 1.65× | |||
| 12 | Ziggo | Technology & Electronics | 1.64× | ||
| 13 | Psychology | Business & Career | 1.63× | ||
| 14 | Pets | Pets & Animals | 1.62× | ||
| 15 | Family | Kids & Family | 1.58× | ||
| 16 | Education | Business & Career | 1.58× | ||
| 17 | Aldi | Shopping | 1.56× | ||
| 18 | Movies | Movies & TV | 1.54× | ||
| 19 | Games | Games | 1.53× | ||
| 20 | Nature | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.49× | |
| Indulgence | JOY | 1.48× | |
| Tradition | CONSERVATISM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.77× | |
| Creativity | OPEN | 0.83× | |
| DIY Mentality | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Dutch language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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