Dutch language Audience in United States
Dutch language has an estimated audience of 2,077,726 people in United States. 57.4% are female, 42.6% are male, average age 42.3. Top brand affinities: Planet Fitness, Diaper bag, Las Vegas, FIFA World Cup, International education.
Top brand affinities include Planet Fitness, Diaper bag, Las Vegas, with strongest over-indexing on Planet Fitness (3.74× the country average). Demographically, the Dutch language audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Travelling.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Dutch language fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 42.3 |
| Estimated audience size | 2,077,726 |
Audience persona
The typical Dutch language fan in United States is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Planet Fitness | 3.74× | Sports |
| Diaper bag | 5.8× | Kids & Family |
| Las Vegas | 4.11× | Travel & Leisure |
| FIFA World Cup | 2.66× | Sports |
| International education | 11.16× | Business & Career |
| Caribbean | 3.4× | Travel & Leisure |
| FC Bayern Munich | 4.18× | Sports |
| Netherlands | 8.27× | Travel & Leisure |
| Bass guitar | 3.06× | Music & Radio |
| Clarinet | 5.5× | Music & Radio |
| Metaphysics | 3.31× | Business & Career |
| southwest airlines | 3.11× | Travel & Leisure |
| Funko | 5.98× | Kids & Family |
| Hobby Lobby | 2.13× | Home & Garden |
| Saxophone | 5.12× | Music & Radio |
| Cello | 4.73× | Music & Radio |
| Take-out | 2.38× | Food & Beverages |
| Largemouth bass | 4.8× | Food & Beverages |
| Trivago | 5.56× | Travel & Leisure |
| Aldi | 1.84× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.42 |
| Travelling | THRILL | 2.2 |
| Indulgence | JOY | 1.59 |
| Spirituality | BALANCE | 1.55 |
| Risk Appetite | THRILL | 1.54 |
| LGBTQ+ Identity | OPEN | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 32.9% |
| Belgium | 22.1% |
| United States | 10.1% |
See Dutch language audiences in other countries
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- English language (17,453,632)
- Ancient Greek (15,507,854)
- Italian language (10,170,199)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dutch language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.