Rascasse Audience Intelligence

Dutch language Audience in United States

A data profile of the people who buy, follow and care about Dutch language in United States — modelled from more than twelve digital signal sources. Dutch language has an estimated audience of 2,077,726 people in United States.

#37among Language in United States#6202among Topic in United States#878in Politics & Society

The average Dutch language fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Netherlands, Aruba, International education, with strongest over-indexing on Netherlands (17.58× the country average).

Demographically, the Dutch language audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dutch language fan in United States is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Netherlands.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dutch language profile in United States.

Audience size
2.1M
in United States
Gender
57.4%♀
42.6% male
Age
42.3
average years
Country rank
#13832
Topic in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dutch language fans

57.4% are female, 42.6% are male, average age 42.3.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Dutch language audience in United States
MetricValue
Female57.4%
Male42.6%
Average age42.3
Estimated audience size2,077,726
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Dutch language audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3918%
40-4923%
50+28%
Fig. 04

Worldwide distribution

10.1%

of the worldwide Dutch language audience comes from United States.

Worldwide audience distribution share by country for Dutch language
CountryShare
Netherlands32.9%
Belgium22.1%
United States10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dutch language audience in United States is strongest.

Fig. 05

Top regions by affinity

Dutch language fans by region: top regions in United States
#RegionReachAffinity×
01Washington~50K1.20×
02California~300K1.17×
03Texas~200K1.17×
04Oregon~30K1.17×
05Georgia~70K1.13×
06Illinois~80K1.10×
07Virginia~60K1.10×
08Utah~20K1.10×
09Arizona~50K1.09×
10Kansas~20K1.09×
11Massachusetts~40K1.08×
12Oklahoma~20K1.07×
13Maryland~40K1.05×
14New Jersey~50K1.04×
15Kentucky~30K1.04×
16Nevada~20K1.04×
17New York~100K1.03×
18North Carolina~60K1.03×
19Colorado~30K1.03×
20Maine~8K1.03×
21Alaska~5K1.03×
22Minnesota~30K1.02×
23Connecticut~20K1.02×
24Indiana~40K1.01×
25Missouri~30K1.01×
26Hawaii~9K1.00×
27Florida~100K0.99×
28Pennsylvania~70K0.99×
29West Virginia~10K0.99×
30North Dakota~4K0.99×
31Michigan~50K0.98×
32Iowa~20K0.98×
33Tennessee~40K0.97×
34South Carolina~30K0.97×
35Alabama~30K0.97×
36Idaho~10K0.97×
37Rhode Island~6K0.97×
38South Dakota~5K0.97×
39Wisconsin~30K0.96×
40Arkansas~20K0.96×
41Washington, District of Columbia~6K0.96×
42Montana~6K0.96×
43Vermont~3K0.96×
44Mississippi~20K0.95×
45Nebraska~10K0.95×
46New Mexico~10K0.95×
47New Hampshire~8K0.95×
48Ohio~60K0.94×
49Delaware~5K0.94×
50Louisiana~30K0.93×
Fig. 06

Affinity by region

Affinity by region — Dutch language, United States
0.93×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dutch language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dutch language audience
#·InterestCategoryAffinity×
01NetherlandsTravel & Leisure17.58×
02ArubaTravel & Leisure12.49×
03International educationBusiness & Career12.49×
04Copa LibertadoresSports12.49×
05German languagePolitics & Society9.30×
06Weber GrillsHome & Garden8.20×
07Web serverTechnology & Electronics6.18×
08Berlin WallTravel & Leisure5.71×
09Anne HathawayMovies & TV4.87×
10TrivagoTravel & Leisure4.39×
11Seaside resortTravel & Leisure4.02×
12Master of Business AdministrationBusiness & Career2.80×
13Las VegasTravel & Leisure2.70×
14Diaper bagKids & Family2.64×
15CaribbeanTravel & Leisure2.47×
16InnovationBusiness & Career2.39×
17Solar energyHome & Garden2.37×
18FIFA World CupSports2.29×
19Planet FitnessSports1.97×
20RadioTechnology & Electronics1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dutch language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dutch language audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.18×
TravellingTHRILL1.79×
IndulgenceJOY1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dutch language audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
DIY MentalityTHRILL0.80×
Early Adopter MentalityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dutch language have in United States?

Dutch language has an estimated audience of 2,077,726 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dutch language fans?

57.4% of Dutch language fans are female, 42.6% are male, with an average age of 42.3 years.

03

Which brands do Dutch language fans like most?

Dutch language fans show strongest brand affinity for Netherlands (17.58×), Aruba (12.49×), and International education (12.49×) over the country average.

04

Where do Dutch language fans live in United States?

Dutch language fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Dutch language fans also like?

Beyond Dutch language itself, the audience over-indexes on Aruba (12.49×), International education (12.49×), Web server (6.18×), and German language (9.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in United States

See Dutch language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dutch language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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