Rascasse Audience Intelligence

Weber Grills Target Market in United States

A data profile of the people who buy, follow and care about Weber Grills in United States — modelled from more than twelve digital signal sources. Weber Grills has an estimated audience of 2,350,105 people in United States.

#1264among Brand in United States#725in Home & Garden

The average Weber Grills fan in United States is 35.8 years old, balanced, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Texas.

Top brand affinities include Discovery Channel (Canada), Whitewater kayaking, Anthony Edwards, with strongest over-indexing on Discovery Channel (Canada) (235.29× the country average).

Demographically, the Weber Grills audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Weber Grills fan in United States is balanced, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Discovery Channel (Canada).

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Weber Grills profile in United States.

Audience size
2.4M
in United States
Gender
46.0%♀
54.0% male
Age
35.8
average years
Country rank
#12510
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Weber Grills

46.0% are female, 54.0% are male, average age 35.8.

Fig. 02

Gender split

46.0%
Female
54.0%
Male
Demographic split for Weber Grills audience in United States
MetricValue
Female46.0%
Male54.0%
Average age35.8
Estimated audience size2,350,105
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Weber Grills audience in United States
Age bracketShare%
16-1926%
20-2923%
30-3920%
40-4917%
50+13%
Fig. 04

Worldwide distribution

52.3%

of the worldwide Weber Grills audience comes from United States.

Worldwide audience distribution share by country for Weber Grills
CountryShare
United States52.3%
Germany18.7%
Sweden3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Weber Grills audience in United States is strongest.

Fig. 05

Top regions by affinity

Weber Grills customers by region in United States
#RegionReachAffinity×
01Illinois~200K2.90×
02New Hampshire~20K1.70×
03Connecticut~30K1.50×
04Wisconsin~50K1.48×
05Indiana~60K1.45×
06Maine~10K1.44×
07Michigan~80K1.35×
08Massachusetts~60K1.35×
09Vermont~5K1.32×
10Rhode Island~10K1.31×
11Minnesota~40K1.20×
12Iowa~20K1.19×
13North Dakota~6K1.18×
14South Dakota~6K1.17×
15New Jersey~70K1.16×
16Nebraska~10K1.15×
17Missouri~40K1.06×
18South Carolina~40K1.02×
19Delaware~6K1.02×
20Pennsylvania~80K1.01×
21Ohio~70K1.01×
22Montana~6K0.96×
23Florida~100K0.95×
24North Carolina~60K0.92×
25New York~100K0.91×
26Kansas~20K0.90×
27Tennessee~40K0.86×
28Idaho~10K0.85×
29Alabama~30K0.83×
30Texas~200K0.82×
31Virginia~50K0.81×
32Colorado~30K0.80×
33Georgia~60K0.79×
34Washington~40K0.79×
35Mississippi~10K0.79×
36Arkansas~10K0.79×
37Kentucky~20K0.78×
38Oregon~20K0.78×
39Louisiana~20K0.77×
40Oklahoma~20K0.76×
41Maryland~30K0.75×
42Alaska~4K0.72×
43West Virginia~8K0.71×
44Hawaii~7K0.71×
45California~200K0.70×
46Arizona~30K0.68×
47New Mexico~7K0.65×
48Utah~10K0.58×
49Nevada~10K0.55×
50Washington, District of Columbia~4K0.54×
Fig. 06

Affinity by region

Affinity by region — Weber Grills, United States
0.54×1.00×2.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Weber Grills audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Weber Grills audience
#·InterestCategoryAffinity×
01Discovery Channel (Canada)Movies & TV235.29×
02Recreational boat fishingTopic64.41×
03Diagnosis: MurderMovies & TV64.21×
04Whitewater kayakingSports59.07×
05International Surfing AssociationSports56.29×
06Oklahoma Joe'sFood & Beverages49.45×
07Big Green EggHome & Garden25.45×
08Pork loinFood & Beverages18.53×
09Hog HuntingSports16.48×
10Beef cattlePets & Animals13.22×
11Lizzy BordenMusic & Radio12.16×
12Anthony EdwardsMovies & TV11.87×
13Greg BiffleSports11.60×
14Kitchen knifeHome & Garden11.41×
15HovercraftCars & Mobility10.92×
16BuildingHome & Garden8.97×
17Turkey huntingSports6.46×
18Power toolHome & Garden6.00×
19MenardsHome & Garden5.94×
20Dick Van DykeMovies & TV5.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Weber Grills audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Weber Grills audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.20×
Convenience OrientationPREMIUM3.06×
IndulgenceJOY2.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Weber Grills audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.87×
CreativityOPEN0.93×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Weber Grills's target market in United States?

Weber Grills's target market in United States covers an estimated 2,350,105 people, concentrated in Illinois and California.

02

What is the gender split and age of Weber Grills customers?

46.0% of the Weber Grills audience are female, 54.0% are male, with an average age of 35.8 years.

03

Which brands do Weber Grills fans like most?

Weber Grills fans show strongest brand affinity for Discovery Channel (Canada) (235.29×), Whitewater kayaking (59.07×), and Anthony Edwards (11.87×) over the country average.

04

Where do Weber Grills fans live in United States?

Weber Grills fans in United States are most concentrated in Illinois (reach ~200K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Weber Grills fans also like?

Beyond Weber Grills itself, the audience over-indexes on Whitewater kayaking (59.07×), Anthony Edwards (11.87×), Building (8.97×), and Recreational boat fishing (64.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Weber Grills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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