weber grills Audience in United States

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weber grills has an estimated audience of 2,294,632 people in United States. 46.0% are female, 54.0% are male, average age 35.8. Top regions: California, Illinois, Texas. Top brand affinities: Discovery Channel (Canada), Whitewater kayaking, Building, Anthony Edwards, Recreational boat fishing.

The average weber grills fan in United States is 35.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Illinois, Texas. Top brand affinities include Discovery Channel (Canada), Whitewater kayaking, Building, with strongest over-indexing on Discovery Channel (Canada) (235.29× the country average). Demographically, the weber grills audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Barbecue

Demographics of weber grills fans

Demographic split for weber grills audience in United States
MetricValue
Female46.0%
Male54.0%
Average age35.8
Estimated audience size2,294,632

Audience persona

The typical weber grills fan in United States is balanced, around 35.8 years old, with strong Quality Awareness tendencies and a notable affinity for Discovery Channel (Canada).

Top regions in United States

Top regions ranked by reach for weber grills in United States
RegionReachAffinity
California185,3950.73×
Illinois181,5632.38×
Texas159,8620.81×
Florida152,6410.98×
New York126,5210.99×
Michigan83,8561.4×
Pennsylvania79,7001.03×
Ohio78,0441.1×
New Jersey74,4001.27×
North Carolina72,5791.05×
Massachusetts63,7351.41×
Indiana63,0501.5×
Georgia57,7220.82×
Wisconsin51,8991.5×
Virginia46,9960.84×
Missouri42,3901.15×
Tennessee39,7010.86×
Minnesota39,1091.19×
South Carolina36,9441.07×
Washington36,5540.79×
Connecticut36,4031.58×
Maryland31,9350.81×
Colorado31,4200.87×
Arizona30,8260.66×
Alabama26,9110.84×
Kentucky23,0780.8×
Iowa22,9331.21×
Louisiana22,7470.77×
Oregon20,2700.77×
Oklahoma19,5350.77×
Kansas16,4540.91×
New Hampshire15,3921.7×
Arkansas14,6780.78×
Mississippi13,8420.73×
Nebraska12,9271.12×
Maine11,8901.45×
Utah11,5410.56×
Nevada11,1080.5×
Rhode Island10,0091.37×
Idaho9,1850.8×
New Mexico6,8350.59×
West Virginia6,4620.6×
Montana6,2370.98×
Hawaii6,2280.63×
Delaware5,9600.94×
South Dakota5,9251.12×
North Dakota5,5721.18×
Vermont5,3401.33×
Washington, District of Columbia3,5110.51×
Alaska2,5280.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for weber grills audience
BrandAffinityCategory
Discovery Channel (Canada)235.29×Movies & TV
Whitewater kayaking59.07×Sports
Building8.97×Home & Garden
Anthony Edwards11.87×Movies & TV
Recreational boat fishing64.41×
Hog Hunting16.48×Sports
Oklahoma Joe's49.45×Food & Beverages
International Surfing Association56.29×Sports
Menards5.94×Home & Garden
Hovercraft10.92×Cars & Mobility
Kitchen knife11.41×Home & Garden
Diagnosis: Murder64.21×Movies & TV
Pork loin18.53×Food & Beverages
Lizzy Borden12.16×Music & Radio
Big Green Egg25.45×Home & Garden
Power tool6×Home & Garden
Turkey hunting6.46×Sports
Beef cattle13.22×Pets & Animals
Greg Biffle11.6×Sports
Cast-iron cookware12.49×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by weber grills audience
TraitClusterScore
Quality AwarenessPREMIUM2.35
Convenience OrientationPREMIUM2.06
DIY MentalityTHRILL1.78
IndulgenceJOY1.74
Luxury OrientationPREMIUM1.73
Pet OwnershipJOY1.49

Worldwide distribution

Worldwide audience distribution share by country for weber grills
CountryShare
United States51.3%
Germany19.6%
Sweden3.0%

See weber grills audiences in other countries

More Barbecue audiences in United States

Frequently asked questions

How many fans does weber grills have in United States?

weber grills has an estimated audience of 2,294,632 people in United States, concentrated in California and Illinois.

What is the gender split and age of weber grills fans?

46.0% of weber grills fans are female, 54.0% are male, with an average age of 35.8 years.

Which brands do weber grills fans like most?

weber grills fans show strongest brand affinity for Discovery Channel (Canada) (235.29×), Whitewater kayaking (59.07×), and Building (8.97×) over the country average.

Where do weber grills fans live in United States?

weber grills fans in United States are most concentrated in California (reach 185,395), Illinois (reach 181,563), and Texas (reach 159,862). These three regions account for the largest share of the active audience.

What other brands do weber grills fans also like?

Beyond weber grills itself, the audience over-indexes on Whitewater kayaking (59.07×), Building (8.97×), Anthony Edwards (11.87×), and Recreational boat fishing (64.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for weber grills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.