Diagnosis: Murder Audience in United States

Diagnosis: Murder has an estimated audience of 287,961 people in United States. 55.0% are female, 45.0% are male, average age 46.4. Top regions: California, Texas, Florida. Top brand affinities: Tim Horton, School of Rock, MacGyver, Autism Awareness, The Nanny.
The average Diagnosis: Murder fan in United States is 46.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tim Horton, School of Rock, MacGyver, with strongest over-indexing on Tim Horton (74.17× the country average). Demographically, the Diagnosis: Murder audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Diagnosis: Murder fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 46.4 |
| Estimated audience size | 287,961 |
Audience persona
The typical Diagnosis: Murder fan in United States is balanced, around 46.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Tim Horton.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 18,637 | 0.59× |
| Texas | 18,310 | 0.74× |
| Florida | 17,179 | 0.88× |
| New York | 13,569 | 0.84× |
| Ohio | 11,831 | 1.33× |
| Pennsylvania | 10,939 | 1.13× |
| Illinois | 9,896 | 1.03× |
| North Carolina | 9,740 | 1.12× |
| Michigan | 8,811 | 1.17× |
| Georgia | 8,156 | 0.92× |
| Tennessee | 7,195 | 1.25× |
| Indiana | 7,150 | 1.36× |
| Virginia | 6,892 | 0.98× |
| New Jersey | 6,012 | 0.82× |
| Missouri | 5,759 | 1.24× |
| South Carolina | 5,284 | 1.22× |
| Washington | 5,235 | 0.91× |
| Arizona | 4,967 | 0.84× |
| Massachusetts | 4,832 | 0.85× |
| Kentucky | 4,716 | 1.31× |
| Wisconsin | 4,655 | 1.07× |
| Alabama | 4,539 | 1.13× |
| Maryland | 4,315 | 0.87× |
| Minnesota | 3,993 | 0.97× |
| Louisiana | 3,862 | 1.04× |
| Colorado | 3,810 | 0.84× |
| Oklahoma | 3,733 | 1.17× |
| Oregon | 3,454 | 1.05× |
| Arkansas | 3,109 | 1.31× |
| Connecticut | 2,899 | 1× |
| Iowa | 2,782 | 1.17× |
| Mississippi | 2,750 | 1.16× |
| Kansas | 2,609 | 1.15× |
| Utah | 2,370 | 0.92× |
| West Virginia | 1,986 | 1.48× |
| Nevada | 1,878 | 0.67× |
| Idaho | 1,489 | 1.03× |
| Maine | 1,456 | 1.41× |
| Nebraska | 1,426 | 0.99× |
| New Hampshire | 1,201 | 1.06× |
| New Mexico | 1,025 | 0.71× |
| Montana | 898 | 1.12× |
| Delaware | 818 | 1.03× |
| Rhode Island | 708 | 0.77× |
| South Dakota | 609 | 0.92× |
| North Dakota | 528 | 0.89× |
| Hawaii | 512 | 0.41× |
| Vermont | 495 | 0.98× |
| Washington, District of Columbia | 445 | 0.51× |
| Alaska | 425 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tim Horton | 74.17× | Sports |
| School of Rock | 77.45× | Movies & TV |
| MacGyver | 71.93× | Movies & TV |
| Autism Awareness | 19.03× | Health |
| The Nanny | 46.32× | Movies & TV |
| Diane Keaton | 11.72× | Movies & TV |
| Diabetes mellitus awareness | 12.48× | Health |
| Beverly Hills, 90210 | 45.57× | Movies & TV |
| Midsomer Murders | 48.78× | Movies & TV |
| Wheel of Fortune (U.S. game show) | 15.17× | Movies & TV |
| Helen Mirren | 22.36× | Movies & TV |
| The Bold and the Beautiful | 28.31× | Movies & TV |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Stargate | 37.94× | Movies & TV |
| Gillian Anderson | 23.82× | Movies & TV |
| Capital One | 5.31× | Business & Career |
| Bagel | 19.59× | Food & Beverages |
| weber grills | 24.24× | Home & Garden |
| Indeed.com | 4.76× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.06 |
| DIY Mentality | THRILL | 1.83 |
| Individualism | JOY | 1.73 |
| Career Orientation | POWER | 1.57 |
| Tradition | CONSERVATISM | 1.57 |
| Community Orientation | OPEN | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.4% |
| United Kingdom | 21.9% |
| Germany | 6.5% |
See Diagnosis: Murder audiences in other countries
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- Survival skills (36,160,023)
Frequently asked questions
How many fans does Diagnosis: Murder have in United States?
Diagnosis: Murder has an estimated audience of 287,961 people in United States, concentrated in California and Texas.
What is the gender split and age of Diagnosis: Murder fans?
55.0% of Diagnosis: Murder fans are female, 45.0% are male, with an average age of 46.4 years.
Which brands do Diagnosis: Murder fans like most?
Diagnosis: Murder fans show strongest brand affinity for Tim Horton (74.17×), School of Rock (77.45×), and MacGyver (71.93×) over the country average.
Where do Diagnosis: Murder fans live in United States?
Diagnosis: Murder fans in United States are most concentrated in California (reach 18,637), Texas (reach 18,310), and Florida (reach 17,179). These three regions account for the largest share of the active audience.
What other brands do Diagnosis: Murder fans also like?
Beyond Diagnosis: Murder itself, the audience over-indexes on School of Rock (77.45×), MacGyver (71.93×), Autism Awareness (19.03×), and The Nanny (46.32×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Diagnosis: Murder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.