Rascasse Audience Intelligence

The Nanny Viewer Demographics in United States

The Nanny has an estimated audience of 1.7M people in United States.

#275among TV series in United States
#1016among movies & series in United States#2556in Movies & TV

The average The Nanny fan in United States is 45.5 years old, more female, and lives primarily in California.

Its fans are 6.7 years older than the group average of 38.8.

Women make up 71.5% of the fan base, 15.1 percentage points more than the group average.

Compared with the other 3712 objects in TV series, The Nanny fans stand out for their interest in Diagnosis: Murder, Matlock (TV series) and The Wild Wild West.

Most fans live in California, Texas, Florida.

Top affinities include Diagnosis: Murder, Matlock (TV series), The Wild Wild West, with strongest over-indexing on Diagnosis: Murder (99.14× the country average).

Demographically, the The Nanny audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Spirituality, Community Orientation.

The typical The Nanny fan in United States is more female, around 45.5 years old, with strong Spirituality tendencies and a notable affinity for Diagnosis: Murder.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.7M
in United States
Gender
71.5%♀
28.5% male
Age
45.5
average years
Country rank
#15835
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Nanny viewers

71.5% are female, 28.5% are male, average age 45.5.

Fig. 02

Gender split

71.5%
Female
28.5%
Male
Demographic split for The Nanny audience in United States
MetricValue
Female71.5%
Male28.5%
Average age45.5
Estimated audience size1.7M
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the The Nanny audience in United States
Age bracketShare%
16-2411%
25-3414%
35-4417%
45-5423%
55+35%
Fig. 04

Worldwide distribution

32.3%

of the worldwide The Nanny audience comes from United States.

Worldwide audience distribution share by country for The Nanny
CountryShare
United States32.3%
Germany8.4%
France6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Nanny fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~30K1.26×
02Oklahoma~30K1.24×
03Texas~100K1.21×
04Arkansas~20K1.21×
05Mississippi~20K1.21×
06Alabama~30K1.18×
07West Virginia~10K1.18×
08Tennessee~40K1.16×
09Kentucky~30K1.15×
10New York~100K1.11×
11Missouri~40K1.11×
12Indiana~40K1.10×
13New Mexico~10K1.09×
14South Carolina~30K1.07×
15Georgia~60K1.06×
16Florida~100K1.05×
17Illinois~70K1.05×
18North Carolina~60K1.05×
19Pennsylvania~70K1.04×
20Rhode Island~6K1.04×
21Arizona~40K1.03×
22Connecticut~20K1.02×
23Michigan~50K1.01×
24Ohio~60K1.00×
25New Jersey~50K1.00×
26Nevada~20K1.00×
27Kansas~10K0.99×
28Maine~7K0.99×
29Delaware~5K0.96×
30Alaska~4K0.96×
31Virginia~40K0.95×
32Idaho~9K0.95×
33Maryland~30K0.94×
34California~200K0.93×
35Iowa~20K0.93×
36Nebraska~9K0.93×
37New Hampshire~6K0.93×
38North Dakota~4K0.93×
39Wisconsin~30K0.92×
40South Dakota~4K0.92×
41Massachusetts~30K0.91×
42Utah~20K0.90×
43Wyoming~3K0.90×
44Oregon~20K0.88×
45Montana~5K0.86×
46Washington~30K0.85×
47Washington, District of Columbia~3K0.84×
48Colorado~20K0.82×
49Minnesota~20K0.79×
50Hawaii~5K0.70×
Fig. 06

Affinity by region

Affinity by region — The Nanny, United States
0.70×1.00×1.26×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Nanny audience vs. the country average
#·InterestCategoryAffinity×
01Diagnosis: MurderMovies & TV99.14×
02Matlock (TV series)Movies & TV81.86×
03The Wild Wild WestMovies & TV75.30×
04Fran DrescherMovies & TV65.92×
05The Best of Me (film)Movies & TV64.15×
06The Love BoatMovies & TV59.09×
07Ally McBealMovies & TV57.37×
08Dallas (1978 TV series)Movies & TV48.25×
09Spanglish (film)Movies & TV47.04×
10Casablanca (film)Movies & TV42.00×
11Confessions of a Shopaholic (film)Movies & TV37.77×
12StargateMovies & TV37.21×
13Perry Mason (TV series)Movies & TV33.77×
14ER (TV series)Movies & TV30.19×
15M*A*S*H (TV series)Movies & TV30.14×
16Fuller House (TV series)Movies & TV26.76×
17Anne BurrellFood & Beverages24.35×
18Gordon RamseyFood & Beverages22.63×
19Taron EgertonMovies & TV22.09×
20Beverly Hills, 90210Movies & TV16.14×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Nanny audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Nanny audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.97×
Community OrientationOPEN1.60×
MindfulnessBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Nanny audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
SustainabilityBALANCE1.05×
Healthy LifestyleBALANCE1.07×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Nanny over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/the-nanny-15555” · Methodology