Rascasse Audience Intelligence

The Nanny Audience in United States

A data profile of the people who buy, follow and care about The Nanny in United States — modelled from more than twelve digital signal sources. The Nanny has an estimated audience of 1,731,305 people in United States.

#275among TV series in United States#1016among Movie / TV Show / Series in United States#2555in Movies & TV

The average The Nanny fan in United States is 44.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Matlock (TV series), Dallas (1978 TV series), Fran Drescher, with strongest over-indexing on Matlock (TV series) (81.86× the country average).

Demographically, the The Nanny audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Nanny fan in United States is more female, around 44.8 years old, with strong Spirituality tendencies and a notable affinity for Matlock (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Nanny profile in United States.

Audience size
1.7M
in United States
Gender
71.5%♀
28.5% male
Age
44.8
average years
Country rank
#15917
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Nanny viewers

71.5% are female, 28.5% are male, average age 44.8.

Fig. 02

Gender split

71.5%
Female
28.5%
Male
Demographic split for The Nanny audience in United States
MetricValue
Female71.5%
Male28.5%
Average age44.8
Estimated audience size1,731,305
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the The Nanny audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3917%
40-4923%
50+35%
Fig. 04

Worldwide distribution

32.2%

of the worldwide The Nanny audience comes from United States.

Worldwide audience distribution share by country for The Nanny
CountryShare
United States32.2%
Germany8.4%
France6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Nanny audience in United States is strongest.

Fig. 05

Top regions by affinity

The Nanny fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~30K1.26×
02Oklahoma~20K1.24×
03Texas~200K1.21×
04Arkansas~20K1.21×
05Mississippi~20K1.21×
06Alabama~30K1.18×
07West Virginia~10K1.18×
08Tennessee~40K1.16×
09Kentucky~30K1.15×
10New York~100K1.11×
11Missouri~30K1.11×
12Indiana~30K1.10×
13New Mexico~10K1.09×
14South Carolina~30K1.07×
15Georgia~60K1.06×
16Florida~100K1.05×
17Illinois~60K1.05×
18North Carolina~60K1.05×
19Pennsylvania~60K1.04×
20Rhode Island~6K1.04×
21Arizona~40K1.03×
22Connecticut~20K1.02×
23Michigan~50K1.01×
24Ohio~50K1.00×
25New Jersey~40K1.00×
26Nevada~20K1.00×
27Kansas~10K0.99×
28Maine~6K0.99×
29Delaware~5K0.96×
30Alaska~4K0.96×
31Virginia~40K0.95×
32Idaho~8K0.95×
33Maryland~30K0.94×
34California~200K0.93×
35Iowa~10K0.93×
36Nebraska~8K0.93×
37New Hampshire~6K0.93×
38North Dakota~3K0.93×
39Wisconsin~20K0.92×
40South Dakota~4K0.92×
41Massachusetts~30K0.91×
42Utah~10K0.90×
43Oregon~20K0.88×
44Montana~4K0.86×
45Washington~30K0.85×
46Washington, District of Columbia~4K0.84×
47Colorado~20K0.82×
48Vermont~2K0.80×
49Minnesota~20K0.79×
50Hawaii~5K0.70×
Fig. 06

Affinity by region

Affinity by region — The Nanny, United States
0.70×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Nanny audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Nanny audience
#·InterestCategoryAffinity×
01Diagnosis: MurderMovies & TV99.14×
02Matlock (TV series)Movies & TV81.86×
03The Wild Wild WestMovies & TV75.30×
04Fran DrescherMovies & TV65.92×
05The Best of Me (film)Movies & TV64.15×
06The Love BoatMovies & TV59.09×
07Ally McBealMovies & TV57.37×
08Dallas (1978 TV series)Movies & TV48.25×
09Spanglish (film)Movies & TV47.04×
10Casablanca (film)Movies & TV42.00×
11Confessions of a Shopaholic (film)Movies & TV37.77×
12StargateMovies & TV37.21×
13Perry Mason (TV series)Movies & TV33.77×
14ER (TV series)Movies & TV30.19×
15M*A*S*H (TV series)Movies & TV30.14×
16Fuller House (TV series)Movies & TV26.76×
17Anne BurrellFood & Beverages24.35×
18Gordon RamseyFood & Beverages22.63×
19Taron EgertonMovies & TV22.09×
20Beverly Hills, 90210Movies & TV16.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Nanny audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Nanny audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.97×
Community OrientationOPEN1.60×
MindfulnessBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Nanny audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
SustainabilityBALANCE1.05×
Healthy LifestyleBALANCE1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Nanny have in United States?

The Nanny has an estimated audience of 1,731,305 people in United States, concentrated in Texas and California.

02

What is the gender split and age of The Nanny viewers?

71.5% of The Nanny fans are female, 28.5% are male, with an average age of 44.8 years.

03

Which brands do The Nanny fans like most?

The Nanny fans show strongest brand affinity for Matlock (TV series) (81.86×), Dallas (1978 TV series) (48.25×), and Fran Drescher (65.92×) over the country average.

04

Where do The Nanny fans live in United States?

The Nanny fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Nanny fans also like?

Beyond The Nanny itself, the audience over-indexes on Dallas (1978 TV series) (48.25×), Fran Drescher (65.92×), Casablanca (film) (42×), and Diagnosis: Murder (99.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See The Nanny audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Nanny. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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