The Nanny Audience in United States

The Nanny logo

The Nanny has an estimated audience of 1,744,375 people in United States. 71.5% are female, 28.5% are male, average age 44.8. Top regions: Texas, California, Florida. Top brand affinities: Matlock (TV series), Dallas (1978 TV series), Fran Drescher, Anne Burrell, Casablanca (film).

The average The Nanny fan in United States is 44.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Matlock (TV series), Dallas (1978 TV series), Fran Drescher, with strongest over-indexing on Matlock (TV series) (81.86× the country average). Demographically, the The Nanny audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Nanny fans

Demographic split for The Nanny audience in United States
MetricValue
Female71.5%
Male28.5%
Average age44.8
Estimated audience size1,744,375

Audience persona

The typical The Nanny fan in United States is more female, around 44.8 years old, with strong Risk Appetite tendencies and a notable affinity for Matlock (TV series).

Top regions in United States

Top regions ranked by reach for The Nanny in United States
RegionReachAffinity
Texas193,4741.29×
California186,3560.97×
Florida124,1581.05×
New York113,0421.16×
Illinois63,8811.1×
Pennsylvania62,4881.06×
Georgia59,3421.1×
North Carolina58,8761.12×
Ohio55,4801.03×
Michigan47,6101.04×
New Jersey44,5621×
Tennessee42,1091.2×
Virginia41,7300.98×
Arizona38,4561.08×
Indiana35,2811.11×
Missouri31,4451.12×
Massachusetts31,3040.91×
Washington30,4230.87×
South Carolina29,2131.11×
Alabama28,8511.18×
Maryland28,7780.96×
Louisiana28,6101.27×
Kentucky25,3161.16×
Oklahoma24,6561.27×
Wisconsin23,8340.91×
Colorado22,8040.83×
Minnesota19,8990.8×
Oregon17,9940.9×
Connecticut17,5371×
Arkansas17,2711.2×
Mississippi17,0951.19×
Nevada16,6030.98×
Utah14,1210.9×
Iowa13,5880.95×
Kansas13,5460.99×
New Mexico9,4171.08×
West Virginia9,3251.15×
Idaho7,9210.91×
Nebraska7,7700.89×
New Hampshire6,0720.88×
Maine5,9190.95×
Rhode Island5,5331×
Hawaii5,0200.67×
Delaware4,4490.92×
Washington, District of Columbia4,3510.83×
Montana3,8440.79×
South Dakota3,4930.87×
Alaska3,2580.87×
North Dakota2,9690.83×
Vermont2,2020.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Nanny audience
BrandAffinityCategory
Matlock (TV series)81.86×Movies & TV
Dallas (1978 TV series)48.25×Movies & TV
Fran Drescher65.92×Movies & TV
Anne Burrell24.35×Food & Beverages
Casablanca (film)42×Movies & TV
Diagnosis: Murder99.14×Movies & TV
Fuller House (TV series)26.76×Movies & TV
ER (TV series)30.19×Movies & TV
Gordon Ramsey22.63×Food & Beverages
The Wild Wild West75.3×Movies & TV
The Best of Me (film)64.15×Movies & TV
Ally McBeal57.37×Movies & TV
M*A*S*H (TV series)30.14×Movies & TV
Stargate37.21×Movies & TV
The Love Boat59.09×Movies & TV
Taron Egerton22.09×Movies & TV
Cheers16.13×Movies & TV
Spanglish (film)47.04×Movies & TV
Perry Mason (TV series)33.77×Movies & TV
Confessions of a Shopaholic (film)37.77×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Nanny audience
TraitClusterScore
Risk AppetiteTHRILL1.88
ExtroversionTHRILL1.71
Luxury OrientationPREMIUM1.69
IndulgenceJOY1.5
Community OrientationOPEN1.39
Price SensitivityPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for The Nanny
CountryShare
United States36.0%
Australia5.9%
Germany5.4%

See The Nanny audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Nanny have in United States?

The Nanny has an estimated audience of 1,744,375 people in United States, concentrated in Texas and California.

What is the gender split and age of The Nanny fans?

71.5% of The Nanny fans are female, 28.5% are male, with an average age of 44.8 years.

Which brands do The Nanny fans like most?

The Nanny fans show strongest brand affinity for Matlock (TV series) (81.86×), Dallas (1978 TV series) (48.25×), and Fran Drescher (65.92×) over the country average.

Where do The Nanny fans live in United States?

The Nanny fans in United States are most concentrated in Texas (reach 193,474), California (reach 186,356), and Florida (reach 124,158). These three regions account for the largest share of the active audience.

What other brands do The Nanny fans also like?

Beyond The Nanny itself, the audience over-indexes on Dallas (1978 TV series) (48.25×), Fran Drescher (65.92×), Anne Burrell (24.35×), and Casablanca (film) (42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Nanny. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.