Discovery Channel (Canada) Audience in United States

Discovery Channel (Canada) logo

Discovery Channel (Canada) has an estimated audience of 301,582 people in United States. 48.0% are female, 52.0% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Chase (bank), Bank of America, Kelly Osbourne, Gwendoline Christie.

The average Discovery Channel (Canada) fan in United States is 35.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Chase (bank), Bank of America, with strongest over-indexing on Capital One (12.18× the country average). Demographically, the Discovery Channel (Canada) audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Discovery Channel (Canada) fans

Demographic split for Discovery Channel (Canada) audience in United States
MetricValue
Female48.0%
Male52.0%
Average age35.1
Estimated audience size301,582

Audience persona

The typical Discovery Channel (Canada) fan in United States is balanced, around 35.1 years old, with strong Need for Security tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Discovery Channel (Canada) in United States
RegionReachAffinity
California23,8870.72×
Texas20,7600.8×
Florida19,1770.94×
New York14,4670.86×
Ohio10,6861.15×
Pennsylvania10,1951×
Michigan9,3051.18×
North Carolina9,1041×
Illinois8,5560.85×
Georgia7,2670.78×
Arizona6,6481.08×
Tennessee6,5551.08×
Virginia6,3680.87×
Indiana5,9361.08×
Washington5,8200.96×
New Jersey5,5840.73×
Missouri5,3591.1×
Alabama5,1591.22×
Kentucky4,8871.29×
Wisconsin4,7691.05×
Massachusetts4,6040.77×
South Carolina4,4140.97×
Maryland4,3510.84×
Minnesota4,2410.98×
Colorado4,1050.86×
Oklahoma3,9881.19×
Oregon3,7861.1×
Louisiana3,5450.91×
Iowa2,8041.13×
Arkansas2,7661.11×
Connecticut2,5610.85×
Kansas2,4231.02×
Mississippi2,3570.95×
Nevada2,3350.8×
Utah2,2860.85×
West Virginia2,0841.48×
New Mexico1,9801.31×
Idaho1,6631.1×
Nebraska1,4890.98×
Maine1,4721.36×
New Hampshire1,3431.13×
Hawaii1,0180.78×
Montana9591.15×
South Dakota8161.17×
Alaska7921.23×
Rhode Island7750.81×
Washington, District of Columbia6100.67×
Delaware6010.72×
North Dakota5860.95×
Wyoming5191.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Discovery Channel (Canada) audience
BrandAffinityCategory
Capital One12.18×Business & Career
Chase (bank)12.94×Business & Career
Bank of America8.21×Business & Career
Kelly Osbourne20×Music & Radio
Gwendoline Christie32.99×Movies & TV
Alison Brie20×Movies & TV
Major League Soccer9.38×Sports
Kitesurfing25.52×Sports
Stussy15.71×Fashion & Accessoires
Rachel Weisz20×Movies & TV
Daniel Day-Lewis20×Movies & TV
weber grills25×Home & Garden
Redfin9.35×Home & Garden
Michael Fassbender20×Movies & TV
Rip Curl24.54×Fashion & Accessoires
Aaron Paul20×Movies & TV
Ron Perlman20×Movies & TV
Kia Sportage18.57×Cars & Mobility
Katee Sackhoff20×Movies & TV
Big five game38.52×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Discovery Channel (Canada) audience
TraitClusterScore
Need for SecurityCONSERVATISM1.7
Risk AppetiteTHRILL1.46
DIY MentalityTHRILL1.45
IndulgenceJOY1.44
Quality AwarenessPREMIUM1.44
Pet OwnershipJOY1.41

Worldwide distribution

Worldwide audience distribution share by country for Discovery Channel (Canada)
CountryShare
United States29.9%
Canada13.8%
Italy10.5%

See Discovery Channel (Canada) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Discovery Channel (Canada) have in United States?

Discovery Channel (Canada) has an estimated audience of 301,582 people in United States, concentrated in California and Texas.

What is the gender split and age of Discovery Channel (Canada) fans?

48.0% of Discovery Channel (Canada) fans are female, 52.0% are male, with an average age of 35.1 years.

Which brands do Discovery Channel (Canada) fans like most?

Discovery Channel (Canada) fans show strongest brand affinity for Capital One (12.18×), Chase (bank) (12.94×), and Bank of America (8.21×) over the country average.

Where do Discovery Channel (Canada) fans live in United States?

Discovery Channel (Canada) fans in United States are most concentrated in California (reach 23,887), Texas (reach 20,760), and Florida (reach 19,177). These three regions account for the largest share of the active audience.

What other brands do Discovery Channel (Canada) fans also like?

Beyond Discovery Channel (Canada) itself, the audience over-indexes on Chase (bank) (12.94×), Bank of America (8.21×), Kelly Osbourne (20×), and Gwendoline Christie (32.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Discovery Channel (Canada). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.