Rascasse Audience Intelligence

Big five game Audience in United States

A data profile of the people who buy, follow and care about Big five game in United States — modelled from more than twelve digital signal sources. Big five game has an estimated audience of 462,370 people in United States.

#11729among Topic in United States#554in Pets & Animals

The average Big five game fan in United States is 41.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Self Esteem, MØ, Amanda Holden, with strongest over-indexing on Self Esteem (370.15× the country average).

Demographically, the Big five game audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Luxury Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Big five game fan in United States is more male, around 41.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Self Esteem.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big five game profile in United States.

Audience size
462K
in United States
Gender
26.4%♀
73.6% male
Age
41.4
average years
Country rank
#38344
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Big five game fans

26.4% are female, 73.6% are male, average age 41.4.

Fig. 02

Gender split

26.4%
Female
73.6%
Male
Demographic split for Big five game audience in United States
MetricValue
Female26.4%
Male73.6%
Average age41.4
Estimated audience size462,370
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Big five game audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3919%
40-4920%
50+26%
Fig. 04

Worldwide distribution

25.5%

of the worldwide Big five game audience comes from United States.

Worldwide audience distribution share by country for Big five game
CountryShare
United States25.5%
South Africa10.2%
India6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big five game audience in United States is strongest.

Fig. 05

Top regions by affinity

Big five game fans by region: top regions in United States
#RegionReachAffinity×
01Maine~3K1.92×
02Washington~10K1.54×
03West Virginia~3K1.50×
04Iowa~5K1.33×
05Rhode Island~2K1.30×
06Oregon~7K1.28×
07Michigan~20K1.27×
08Missouri~9K1.27×
09Oklahoma~6K1.23×
10Idaho~3K1.23×
11Arkansas~4K1.14×
12Wisconsin~8K1.13×
13Vermont<1K1.13×
14Indiana~9K1.12×
15New Hampshire~2K1.12×
16Louisiana~7K1.10×
17Pennsylvania~20K1.09×
18Kentucky~6K1.09×
19Ohio~10K1.04×
20Nevada~5K1.04×
21Tennessee~10K1.03×
22Arizona~10K1.02×
23Alaska<1K0.99×
24Alabama~6K0.98×
25Montana~1K0.97×
26Delaware~1K0.97×
27Mississippi~4K0.93×
28Illinois~10K0.92×
29Kansas~3K0.91×
30Colorado~7K0.90×
31North Dakota<1K0.89×
32Massachusetts~8K0.87×
33Minnesota~6K0.87×
34South Dakota<1K0.86×
35New Mexico~2K0.85×
36North Carolina~10K0.84×
37South Carolina~6K0.83×
38Florida~30K0.82×
39Utah~3K0.82×
40Connecticut~4K0.81×
41Nebraska~2K0.81×
42Georgia~10K0.80×
43Virginia~9K0.80×
44Hawaii~2K0.79×
45Maryland~6K0.78×
46Washington, District of Columbia~1K0.74×
47New Jersey~8K0.70×
48Texas~30K0.66×
49New York~20K0.64×
50California~30K0.63×
Fig. 06

Affinity by region

Affinity by region — Big five game, United States
0.63×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big five game audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big five game audience
#·InterestCategoryAffinity×
01Filipe ToledoSports537.47×
02MØMusic & Radio430.81×
03Moonchild SanellyMusic & Radio430.81×
04Tei ShiMusic & Radio395.47×
05Self EsteemMusic & Radio370.15×
06Amanda HoldenMovies & TV321.65×
07Ant and DecMovies & TV161.33×
08Generation WarMovies & TV156.89×
09Discus throwSports147.90×
10Gérard DepardieuMovies & TV147.34×
11Turkish VanPets & Animals79.11×
12Aladin (film)Movies & TV54.79×
13Safari lodgeTravel & Leisure49.93×
14Kruger National ParkTravel & Leisure48.86×
15BengalTravel & Leisure48.47×
16Lily AllenMusic & Radio27.31×
17Christina RicciMovies & TV20.38×
18Sharon OsbourneMovies & TV20.00×
19LionPets & Animals16.35×
20AfricaTravel & Leisure8.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big five game audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big five game audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.82×
TravellingTHRILL1.62×
PatriotismCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big five game audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.95×
Convenience OrientationPREMIUM0.99×
ExtroversionTHRILL1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Big five game have in United States?

Big five game has an estimated audience of 462,370 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Big five game fans?

26.4% of Big five game fans are female, 73.6% are male, with an average age of 41.4 years.

03

Which brands do Big five game fans like most?

Big five game fans show strongest brand affinity for Self Esteem (370.15×), MØ (430.81×), and Amanda Holden (321.65×) over the country average.

04

Where do Big five game fans live in United States?

Big five game fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Big five game fans also like?

Beyond Big five game itself, the audience over-indexes on MØ (430.81×), Amanda Holden (321.65×), Discus throw (147.9×), and Gérard Depardieu (147.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Big five game audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Big five game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →