Big five game Audience in United States

Big five game logo

Big five game has an estimated audience of 462,370 people in United States. 26.4% are female, 73.6% are male, average age 41.4. Top regions: California, New York, Texas. Top brand affinities: Self Esteem, MØ, Amanda Holden, Gérard Depardieu, Discus throw.

The average Big five game fan in United States is 41.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Self Esteem, MØ, Amanda Holden, with strongest over-indexing on Self Esteem (370.15× the country average). Demographically, the Big five game audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Big five game fans

Demographic split for Big five game audience in United States
MetricValue
Female26.4%
Male73.6%
Average age41.4
Estimated audience size462,370

Audience persona

The typical Big five game fan in United States is more male, around 41.4 years old, with strong Travelling tendencies and a notable affinity for Self Esteem.

Top regions in United States

Top regions ranked by reach for Big five game in United States
RegionReachAffinity
California48,0620.95×
New York40,0881.55×
Texas24,2060.61×
Florida22,2700.71×
Illinois12,7930.83×
Massachusetts11,9431.31×
Virginia11,9371.06×
New Jersey11,8491.01×
Georgia10,8670.76×
Pennsylvania10,1870.65×
North Carolina8,9470.64×
Maryland7,0930.89×
Ohio7,0930.5×
Colorado6,9760.96×
Washington6,8400.74×
Oregon6,3791.2×
Michigan6,3360.52×
Arizona5,7230.61×
Tennessee4,8720.53×
Connecticut4,2810.92×
Wisconsin4,1420.6×
Minnesota4,0220.61×
Missouri3,9940.54×
Indiana3,9280.46×
South Carolina3,8290.55×
Washington, District of Columbia3,6092.6×
Mississippi3,3470.88×
Louisiana3,2050.54×
Alabama3,1960.49×
Kentucky3,0820.53×
Utah3,0040.73×
Arkansas2,9730.78×
Kansas2,7490.75×
Oklahoma2,6840.52×
Nevada2,5510.57×
Iowa2,4230.64×
Hawaii2,2501.13×
Nebraska2,2290.96×
New Mexico2,2180.96×
Idaho2,1590.93×
West Virginia2,1260.99×
New Hampshire2,1021.15×
Montana2,0341.59×
Rhode Island2,0291.38×
Maine2,0281.22×
South Dakota2,0081.88×
Vermont1,9962.46×
Alaska1,9091.93×
North Dakota1,7771.87×
Wyoming1,7192.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Big five game audience
BrandAffinityCategory
Self Esteem370.15×Music & Radio
MØ430.81×Music & Radio
Amanda Holden321.65×Movies & TV
Gérard Depardieu147.34×Movies & TV
Discus throw147.9×Sports
Filipe Toledo537.47×Sports
Molière193.47×Literature
Lily Allen27.31×Music & Radio
Generation War156.89×Movies & TV
Christina Ricci20.38×Movies & TV
Sharon Osbourne20×Movies & TV
Tei Shi395.47×Music & Radio
Lion16.35×Pets & Animals
Bengal48.47×Travel & Leisure
Kruger National Park48.86×Travel & Leisure
Moonchild Sanelly430.81×Music & Radio
Turkish Van79.11×Pets & Animals
Africa8.5×Travel & Leisure
Safari lodge49.93×Travel & Leisure
Ant and Dec161.33×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Big five game audience
TraitClusterScore
TravellingTHRILL4.18
Quality AwarenessPREMIUM2.48
Pet OwnershipJOY2.26
Risk AppetiteTHRILL2.22
Luxury OrientationPREMIUM2.09
Design AffinityPREMIUM2.09

Worldwide distribution

Worldwide audience distribution share by country for Big five game
CountryShare
United States25.8%
South Africa10.3%
India6.4%

See Big five game audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Big five game have in United States?

Big five game has an estimated audience of 462,370 people in United States, concentrated in California and New York.

What is the gender split and age of Big five game fans?

26.4% of Big five game fans are female, 73.6% are male, with an average age of 41.4 years.

Which brands do Big five game fans like most?

Big five game fans show strongest brand affinity for Self Esteem (370.15×), MØ (430.81×), and Amanda Holden (321.65×) over the country average.

Where do Big five game fans live in United States?

Big five game fans in United States are most concentrated in California (reach 48,062), New York (reach 40,088), and Texas (reach 24,206). These three regions account for the largest share of the active audience.

What other brands do Big five game fans also like?

Beyond Big five game itself, the audience over-indexes on MØ (430.81×), Amanda Holden (321.65×), Gérard Depardieu (147.34×), and Discus throw (147.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Big five game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.