Rascasse Audience Intelligence

MØ Audience in United States

A data profile of the people who buy, follow and care about MØ in United States — modelled from more than twelve digital signal sources. MØ has an estimated audience of 469,032 people in United States.

#854among Singer-songwriter in United States#9273among Person in United States#5337in Music & Radio

The average MØ fan in United States is 36.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MØ profile in United States.

Audience size
469K
in United States
Gender
38.1%♀
61.9% male
Age
36.2
average years
Country rank
#38039
Person in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MØ fans

38.1% are female, 61.9% are male, average age 36.2.

Fig. 02

Gender split

38.1%
Female
61.9%
Male
Demographic split for MØ audience in United States
MetricValue
Female38.1%
Male61.9%
Average age36.2
Estimated audience size469,032
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the MØ audience in United States
Age bracketShare%
16-1937%
20-2916%
30-398%
40-4914%
50+24%
Fig. 04

Worldwide distribution

8.6%

of the worldwide MØ audience comes from United States.

Worldwide audience distribution share by country for MØ
CountryShare
United States8.6%
China8.2%
Israel7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MØ audience in United States is strongest.

Fig. 05

Top regions by affinity

MØ fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia<1K1.21×
02Massachusetts<1K1.20×
03New York~3K1.14×
04California~5K1.13×
05Colorado<1K1.11×
06Washington<1K1.08×
07Alaska<1K1.08×
08Vermont<1K1.07×
09Maryland<1K1.06×
10Illinois~1K1.05×
11North Dakota<1K1.05×
12Virginia~1K1.04×
13Rhode Island<1K1.04×
14South Dakota<1K1.04×
15Oregon<1K1.03×
16Minnesota<1K1.02×
17Maine<1K1.01×
18Montana<1K1.01×
19Arizona<1K1.00×
20New Jersey~1K0.99×
21Connecticut<1K0.99×
22Nebraska<1K0.99×
23Idaho<1K0.99×
24Delaware<1K0.99×
25Missouri<1K0.98×
26Nevada<1K0.98×
27Utah<1K0.98×
28New Mexico<1K0.98×
29West Virginia<1K0.98×
30New Hampshire<1K0.98×
31Pennsylvania~1K0.97×
32Hawaii<1K0.97×
33Indiana<1K0.96×
34North Carolina~1K0.95×
35Mississippi<1K0.95×
36Kansas<1K0.95×
37Texas~3K0.94×
38Wisconsin<1K0.94×
39Oklahoma<1K0.94×
40Arkansas<1K0.94×
41Iowa<1K0.94×
42Georgia~1K0.93×
43Alabama<1K0.93×
44Kentucky<1K0.93×
45Tennessee<1K0.92×
46South Carolina<1K0.92×
47Louisiana<1K0.92×
48Michigan<1K0.91×
49Florida~3K0.90×
50Ohio~1K0.88×
Fig. 06

Affinity by region

Affinity by region — MØ, United States
0.88×1.00×1.21×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for MØ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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