MØ Audience in Germany
MØ has an estimated audience of 331,178 people in Germany. 49.9% are female, 50.1% are male, average age 34.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Noga Erez, Orchestre symphonique de Montréal, Dropbox (service), Herschel Supply Co., Gina Tricot.
The average MØ fan in Germany is 34.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Noga Erez, Orchestre symphonique de Montréal, Dropbox (service), with strongest over-indexing on Noga Erez (59.42× the country average). Demographically, the MØ audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of MØ fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 34.0 |
| Estimated audience size | 331,178 |
Audience persona
The typical MØ fan in Germany is balanced, around 34.0 years old, with strong Sustainability tendencies and a notable affinity for Noga Erez.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 126,567 | 0.93× |
| Bayern | 73,851 | 0.74× |
| Baden-Württemberg | 66,668 | 0.79× |
| Niedersachsen | 56,631 | 0.94× |
| Sachsen | 39,020 | 1.28× |
| Hessen | 37,959 | 0.8× |
| Berlin | 27,704 | 1× |
| Brandenburg | 26,470 | 1.37× |
| Rheinland-Pfalz | 25,863 | 0.83× |
| Sachsen-Anhalt | 24,417 | 1.52× |
| Thüringen | 20,293 | 1.28× |
| Schleswig-Holstein | 18,578 | 0.83× |
| Mecklenburg-Vorpommern | 15,135 | 1.28× |
| Hamburg | 11,191 | 0.8× |
| Saarland | 6,182 | 0.81× |
| Bremen | 4,190 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Noga Erez | 59.42× | Music & Radio |
| Orchestre symphonique de Montréal | 33.05× | Music & Radio |
| Dropbox (service) | 11.86× | Technology & Electronics |
| Herschel Supply Co. | 47.71× | Fashion & Accessoires |
| Gina Tricot | 10.64× | Fashion & Accessoires |
| Klingande | 108.69× | Music & Radio |
| New York Philharmonic | 59.37× | Arts & Culture |
| paul smith | 19.49× | Fashion & Accessoires |
| LiSA (Japanese musician, born 1987) | 18.82× | Music & Radio |
| Marco Polo | 6.51× | Fashion & Accessoires |
| Babymetal | 26.7× | Music & Radio |
| Netherlands Philharmonic Orchestra | 101.96× | Music & Radio |
| Toronto Symphony Orchestra | 78.86× | Travel & Leisure |
| Sofi Tukker | 59.42× | Music & Radio |
| Franz Schubert | 27.63× | Music & Radio |
| Munich Philharmonic | 38.15× | Arts & Culture |
| Moncler | 8.27× | Fashion & Accessoires |
| Berlin Philharmonic | 21.28× | Travel & Leisure |
| Wiener Philharmoniker | 20× | Music & Radio |
| Roskilde Festival | 31.23× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.38 |
| LGBTQ+ Identity | OPEN | 2.08 |
| Career Orientation | POWER | 1.57 |
| Urban Lifestyle | OPEN | 1.47 |
| Early Adopter Mentality | POWER | 1.47 |
| Tradition | CONSERVATISM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 7.3% |
| Israel | 6.6% |
| United States | 6.5% |
See MØ audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does MØ have in Germany?
MØ has an estimated audience of 331,178 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of MØ fans?
49.9% of MØ fans are female, 50.1% are male, with an average age of 34.0 years.
Which brands do MØ fans like most?
MØ fans show strongest brand affinity for Noga Erez (59.42×), Orchestre symphonique de Montréal (33.05×), and Dropbox (service) (11.86×) over the country average.
Where do MØ fans live in Germany?
MØ fans in Germany are most concentrated in Nordrhein-Westfalen (reach 126,567), Bayern (reach 73,851), and Baden-Württemberg (reach 66,668). These three regions account for the largest share of the active audience.
What other brands do MØ fans also like?
Beyond MØ itself, the audience over-indexes on Orchestre symphonique de Montréal (33.05×), Dropbox (service) (11.86×), Herschel Supply Co. (47.71×), and Gina Tricot (10.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MØ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.