Rascasse Audience Intelligence

MØ Audience in Germany

A data profile of the people who buy, follow and care about MØ in Germany — modelled from more than twelve digital signal sources. MØ has an estimated audience of 393,112 people in Germany.

#159among Singer-songwriter in Germany#2867among Person in Germany#1701in Music & Radio

The average MØ fan in Germany is 34.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Noga Erez, Orchestre symphonique de Montréal, Gina Tricot, with strongest over-indexing on Noga Erez (59.42× the country average).

Demographically, the MØ audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical MØ fan in Germany is balanced, around 34.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Noga Erez.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MØ profile in Germany.

Audience size
393K
in Germany
Gender
49.9%♀
50.1% male
Age
34.0
average years
Country rank
#14207
Person in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MØ fans

49.9% are female, 50.1% are male, average age 34.0.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for MØ audience in Germany
MetricValue
Female49.9%
Male50.1%
Average age34.0
Estimated audience size393,112
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the MØ audience in Germany
Age bracketShare%
16-1934%
20-2920%
30-3919%
40-4918%
50+10%
Fig. 04

Worldwide distribution

7.2%

of the worldwide MØ audience comes from Germany.

Worldwide audience distribution share by country for MØ
CountryShare
United States8.6%
China8.2%
Israel7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MØ audience in Germany is strongest.

Fig. 05

Top regions by affinity

MØ fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~10K1.58×
02Brandenburg~10K1.37×
03Mecklenburg-Vorpommern~8K1.31×
04Thüringen~10K1.29×
05Sachsen~20K1.27×
06Berlin~10K0.95×
07Niedersachsen~30K0.92×
08Nordrhein-Westfalen~70K0.91×
09Saarland~4K0.89×
10Schleswig-Holstein~10K0.85×
11Bremen~2K0.83×
12Rheinland-Pfalz~10K0.82×
13Hamburg~6K0.80×
14Hessen~20K0.78×
15Baden-Württemberg~30K0.76×
16Bayern~40K0.71×
Fig. 06

Affinity by region

Affinity by region — MØ, Germany
0.71×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MØ audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MØ audience
#·InterestCategoryAffinity×
01KlingandeMusic & Radio108.69×
02Netherlands Philharmonic OrchestraMusic & Radio101.96×
03Toronto Symphony OrchestraTravel & Leisure78.86×
04Noga ErezMusic & Radio59.42×
05Sofi TukkerMusic & Radio59.42×
06New York PhilharmonicArts & Culture59.37×
07Herschel Supply Co.Fashion & Accessoires47.71×
08Munich PhilharmonicArts & Culture38.15×
09Orchestre symphonique de MontréalMusic & Radio33.05×
10Franz SchubertMusic & Radio27.63×
11BabymetalMusic & Radio26.70×
12Berlin PhilharmonicTravel & Leisure21.28×
13Wiener PhilharmonikerMusic & Radio20.00×
14paul smithFashion & Accessoires19.49×
15LiSA (Japanese musician, born 1987)Music & Radio18.82×
16Fear, and Loathing in Las VegasMusic & Radio14.84×
17Dropbox (service)Technology & Electronics11.86×
18Gina TricotFashion & Accessoires10.64×
19MonclerFashion & Accessoires8.27×
20Marco PoloFashion & Accessoires6.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MØ audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MØ audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.81×
Community OrientationOPEN1.57×
TravellingTHRILL1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MØ audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.52×
ExtroversionTHRILL0.59×
Family OrientationCONSERVATISM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MØ have in Germany?

MØ has an estimated audience of 393,112 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of MØ fans?

49.9% of MØ fans are female, 50.1% are male, with an average age of 34.0 years.

03

Which brands do MØ fans like most?

MØ fans show strongest brand affinity for Noga Erez (59.42×), Orchestre symphonique de Montréal (33.05×), and Gina Tricot (10.64×) over the country average.

04

Where do MØ fans live in Germany?

MØ fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do MØ fans also like?

Beyond MØ itself, the audience over-indexes on Orchestre symphonique de Montréal (33.05×), Gina Tricot (10.64×), LiSA (Japanese musician, born 1987) (18.82×), and Dropbox (service) (11.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See MØ audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for MØ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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