Dropbox (service) Audience in Germany
Dropbox (service) has an estimated audience of 2,253,551 people in Germany. 32.8% are female, 67.2% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Drive, Evernote, Trello, ICloud, Office 365.
The average Dropbox (service) fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Drive, Evernote, Trello, with strongest over-indexing on Google Drive (73.23× the country average). Demographically, the Dropbox (service) audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Hosting
Demographics of Dropbox (service) fans
| Metric | Value |
|---|---|
| Female | 32.8% |
| Male | 67.2% |
| Average age | 42.7 |
| Estimated audience size | 2,253,551 |
Audience persona
The typical Dropbox (service) fan in Germany is more male, around 42.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Drive.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 527,950 | 1.07× |
| Bayern | 406,951 | 1.12× |
| Baden-Württemberg | 351,182 | 1.14× |
| Niedersachsen | 218,449 | 1× |
| Hessen | 196,471 | 1.14× |
| Berlin | 136,749 | 1.36× |
| Rheinland-Pfalz | 117,096 | 1.04× |
| Sachsen | 115,202 | 1.04× |
| Schleswig-Holstein | 76,556 | 0.95× |
| Brandenburg | 58,974 | 0.84× |
| Hamburg | 53,452 | 1.05× |
| Thüringen | 50,893 | 0.89× |
| Sachsen-Anhalt | 42,717 | 0.73× |
| Mecklenburg-Vorpommern | 33,046 | 0.77× |
| Saarland | 24,394 | 0.88× |
| Bremen | 18,853 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 73.23× | Technology & Electronics |
| Evernote | 116.58× | Internet & Social Media |
| Trello | 43.79× | Internet & Social Media |
| ICloud | 25.82× | Technology & Electronics |
| Office 365 | 23.16× | Technology & Electronics |
| Google Docs | 15.94× | Internet & Social Media |
| Home Alone (franchise) | 13.06× | Movies & TV |
| Software as a service | 27.87× | Technology & Electronics |
| 4.69× | Internet & Social Media | |
| Personio | 14.53× | Business & Career |
| Brevo | 27.87× | Technology & Electronics |
| Customer support | 16.47× | Business & Career |
| Business software | 28.91× | Business & Career |
| Christmas traditions | 17.07× | Kids & Family |
| Microsoft Teams | 12.15× | Technology & Electronics |
| National Lampoon's Christmas Vacation | 16.97× | Movies & TV |
| Breast Cancer awareness | 16.97× | Health |
| Ramadan (calendar month) | 16.8× | Politics & Society |
| Microsoft Copilot | 12.42× | Technology & Electronics |
| Easter egg | 16.89× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 3.32 |
| Convenience Orientation | PREMIUM | 3.04 |
| Career Orientation | POWER | 2.21 |
| Sustainability | BALANCE | 1.53 |
| Social Media Usage | JOY | 1.53 |
| Need for Security | CONSERVATISM | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 9.7% |
| China | 7.2% |
See Dropbox (service) audiences in other countries
More Hosting audiences in Germany
- Google Drive (5,103,404)
- Ionos (4,589,445)
- OneDrive (2,905,296)
- Strato AG (1,697,818)
- Amazon Web Services (774,397)
Frequently asked questions
How many fans does Dropbox (service) have in Germany?
Dropbox (service) has an estimated audience of 2,253,551 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dropbox (service) fans?
32.8% of Dropbox (service) fans are female, 67.2% are male, with an average age of 42.7 years.
Which brands do Dropbox (service) fans like most?
Dropbox (service) fans show strongest brand affinity for Google Drive (73.23×), Evernote (116.58×), and Trello (43.79×) over the country average.
Where do Dropbox (service) fans live in Germany?
Dropbox (service) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 527,950), Bayern (reach 406,951), and Baden-Württemberg (reach 351,182). These three regions account for the largest share of the active audience.
What other brands do Dropbox (service) fans also like?
Beyond Dropbox (service) itself, the audience over-indexes on Evernote (116.58×), Trello (43.79×), ICloud (25.82×), and Office 365 (23.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dropbox (service). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.