Brevo Audience in Germany
Brevo has an estimated audience of 450,873 people in Germany. 37.3% are female, 62.7% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jesse Plemons, Business English, Cocktail, Atkins diet, CAC 40.
The average Brevo fan in Germany is 40.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jesse Plemons, Business English, Cocktail, with strongest over-indexing on Jesse Plemons (14.23× the country average). Demographically, the Brevo audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Brevo fans
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 40.4 |
| Estimated audience size | 450,873 |
Audience persona
The typical Brevo fan in Germany is more male, around 40.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jesse Plemons.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 103,145 | 1.05× |
| Bayern | 89,192 | 1.23× |
| Baden-Württemberg | 74,557 | 1.21× |
| Berlin | 42,732 | 2.12× |
| Hessen | 35,596 | 1.04× |
| Niedersachsen | 34,741 | 0.79× |
| Rheinland-Pfalz | 21,448 | 0.95× |
| Sachsen | 19,729 | 0.89× |
| Schleswig-Holstein | 16,029 | 0.99× |
| Hamburg | 13,886 | 1.36× |
| Brandenburg | 12,318 | 0.88× |
| Thüringen | 7,255 | 0.63× |
| Sachsen-Anhalt | 6,498 | 0.56× |
| Mecklenburg-Vorpommern | 4,601 | 0.53× |
| Saarland | 4,480 | 0.81× |
| Bremen | 3,687 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jesse Plemons | 14.23× | Movies & TV |
| Business English | 4.45× | Business & Career |
| Cocktail | 1.91× | Food & Beverages |
| Atkins diet | 9.17× | Health |
| CAC 40 | 1.9× | Business & Career |
| Corcovado | 11.3× | Travel & Leisure |
| The Hooters | 11.13× | Music & Radio |
| Product design | 2.05× | Business & Career |
| Christmas Gift | 2.02× | Kids & Family |
| Phil Keaggy | 60.38× | Music & Radio |
| American Dental Education Association | 47.38× | Health |
| Helvellyn | 29.09× | Travel & Leisure |
| Ettifaq FC | 10.72× | Sports |
| Tally-ho | 17.96× | Sports |
| Israel | 1.52× | Travel & Leisure |
| Corona (band) | 1.86× | Music & Radio |
| Hypertext | 2.18× | Technology & Electronics |
| Irish Ferries | 6.65× | Cars & Mobility |
| Icon (magazine) | 1.69× | Arts & Culture |
| Este, Veneto | 1.56× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 3.26 |
| Career Orientation | POWER | 2.47 |
| Convenience Orientation | PREMIUM | 1.93 |
| Need for Security | CONSERVATISM | 1.86 |
| Social Media Usage | JOY | 1.57 |
| Urban Lifestyle | OPEN | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 27.4% |
| Italy | 9.1% |
| Germany | 8.1% |
See Brevo audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Brevo have in Germany?
Brevo has an estimated audience of 450,873 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Brevo fans?
37.3% of Brevo fans are female, 62.7% are male, with an average age of 40.4 years.
Which brands do Brevo fans like most?
Brevo fans show strongest brand affinity for Jesse Plemons (14.23×), Business English (4.45×), and Cocktail (1.91×) over the country average.
Where do Brevo fans live in Germany?
Brevo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 103,145), Bayern (reach 89,192), and Baden-Württemberg (reach 74,557). These three regions account for the largest share of the active audience.
What other brands do Brevo fans also like?
Beyond Brevo itself, the audience over-indexes on Business English (4.45×), Cocktail (1.91×), Atkins diet (9.17×), and CAC 40 (1.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brevo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.