Rascasse Audience Intelligence

Brevo Target Market in Germany

A data profile of the people who buy, follow and care about Brevo in Germany — modelled from more than twelve digital signal sources. Brevo has an estimated audience of 802,999 people in Germany.

#1029among Brand in Germany#377in Technology & Electronics

The average Brevo fan in Germany is 45.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Software as a service, Christina Applegate, Dropbox (service), with strongest over-indexing on Software as a service (142.08× the country average).

Demographically, the Brevo audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Brevo fan in Germany is more male, around 45.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Software as a service.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brevo profile in Germany.

Audience size
803K
in Germany
Gender
26.7%♀
73.3% male
Age
45.6
average years
Country rank
#7871
Brand in Germany
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Brevo

26.7% are female, 73.3% are male, average age 45.6.

Fig. 02

Gender split

26.7%
Female
73.3%
Male
Demographic split for Brevo audience in Germany
MetricValue
Female26.7%
Male73.3%
Average age45.6
Estimated audience size802,999
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Brevo audience in Germany
Age bracketShare%
16-1911%
20-2914%
30-3916%
40-4915%
50+43%
Fig. 04

Worldwide distribution

12.5%

of the worldwide Brevo audience comes from Germany.

Worldwide audience distribution share by country for Brevo
CountryShare
France25.2%
Germany12.5%
Italy8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brevo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Brevo customers by region in Germany
#RegionReachAffinity×
01Berlin~70K2.06×
02Hamburg~20K1.36×
03Bayern~100K1.23×
04Baden-Württemberg~100K1.16×
05Hessen~60K1.04×
06Nordrhein-Westfalen~200K1.03×
07Bremen~6K0.99×
08Schleswig-Holstein~30K0.97×
09Rheinland-Pfalz~30K0.92×
10Brandenburg~20K0.89×
11Sachsen~30K0.88×
12Saarland~8K0.87×
13Niedersachsen~60K0.82×
14Thüringen~10K0.68×
15Mecklenburg-Vorpommern~9K0.63×
16Sachsen-Anhalt~10K0.62×
Fig. 06

Affinity by region

Affinity by region — Brevo, Germany
0.62×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brevo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brevo audience
#·InterestCategoryAffinity×
01Software as a serviceTechnology & Electronics142.08×
02Christina ApplegateMovies & TV65.63×
03MailChimpInternet & Social Media62.66×
04Business softwareBusiness & Career29.91×
05Google TrendsInternet & Social Media29.88×
06Dropbox (service)Technology & Electronics27.87×
07MongoDBTechnology & Electronics21.06×
08Mark ZuckerbergBusiness & Career20.51×
09WeeblyInternet & Social Media19.50×
10MoodleTechnology & Electronics19.37×
11Productivity softwareBusiness & Career19.00×
12HubSpotInternet & Social Media15.89×
13JimdoInternet & Social Media14.62×
14Jeremy RennerMovies & TV13.62×
15GitHubInternet & Social Media12.98×
16TelecommutingBusiness & Career8.81×
17N26Business & Career8.41×
18PurpleDiscoMachineMusic & Radio8.28×
19Cloud computingTechnology & Electronics7.35×
20Indeed.comBusiness & Career4.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brevo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brevo audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM4.04×
Early Adopter MentalityPOWER3.90×
Career OrientationPOWER2.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brevo audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
Price SensitivityPREMIUM0.83×
IndulgenceJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Brevo's target market in Germany?

Brevo's target market in Germany covers an estimated 802,999 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Brevo customers?

26.7% of the Brevo audience are female, 73.3% are male, with an average age of 45.6 years.

03

Which brands do Brevo fans like most?

Brevo fans show strongest brand affinity for Software as a service (142.08×), Christina Applegate (65.63×), and Dropbox (service) (27.87×) over the country average.

04

Where do Brevo fans live in Germany?

Brevo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Brevo fans also like?

Beyond Brevo itself, the audience over-indexes on Christina Applegate (65.63×), Dropbox (service) (27.87×), Moodle (19.37×), and MailChimp (62.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Brevo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Brevo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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