Productivity software Audience in Germany
Productivity software has an estimated audience of 289,413 people in Germany. 32.4% are female, 67.6% are male, average age 43.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Evernote, Business software, Google Docs, Trello, Google Drive.
The average Productivity software fan in Germany is 43.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Evernote, Business software, Google Docs, with strongest over-indexing on Evernote (104.51× the country average). Demographically, the Productivity software audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Productivity software fans
| Metric | Value |
|---|---|
| Female | 32.4% |
| Male | 67.6% |
| Average age | 43.7 |
| Estimated audience size | 289,413 |
Audience persona
The typical Productivity software fan in Germany is more male, around 43.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Evernote.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 21,960 | 0.35× |
| Bayern | 21,737 | 0.47× |
| Baden-Württemberg | 17,765 | 0.45× |
| Thüringen | 14,441 | 1.96× |
| Rheinland-Pfalz | 14,187 | 0.98× |
| Sachsen-Anhalt | 14,094 | 1.88× |
| Hessen | 13,775 | 0.62× |
| Niedersachsen | 13,693 | 0.49× |
| Sachsen | 13,306 | 0.94× |
| Schleswig-Holstein | 12,903 | 1.24× |
| Brandenburg | 12,160 | 1.35× |
| Berlin | 11,141 | 0.86× |
| Mecklenburg-Vorpommern | 10,631 | 1.92× |
| Hamburg | 8,429 | 1.29× |
| Saarland | 3,656 | 1.03× |
| Bremen | 1,794 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Evernote | 104.51× | Internet & Social Media |
| Business software | 67.46× | Business & Career |
| Google Docs | 20× | Internet & Social Media |
| Trello | 27.07× | Internet & Social Media |
| Google Drive | 11.23× | Technology & Electronics |
| Office 365 | 12.83× | Technology & Electronics |
| Dropbox (service) | 15.98× | Technology & Electronics |
| Database | 7.79× | Technology & Electronics |
| Bookkeeping | 20× | Games |
| Productivity | 13.33× | Business & Career |
| Mobile marketing | 53.85× | Business & Career |
| Home Alone (franchise) | 10.84× | Movies & TV |
| Christmas decoration | 10.84× | Home & Garden |
| Microsoft Teams | 12.83× | Technology & Electronics |
| Customer experience | 20× | Business & Career |
| Conversion marketing | 20× | Business & Career |
| Personio | 10.29× | Business & Career |
| Kleinanzeigen | 4.34× | Shopping |
| Software as a service | 19× | Technology & Electronics |
| Reuse | 10.82× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 3.95 |
| Early Adopter Mentality | POWER | 2.74 |
| Quality Awareness | PREMIUM | 1.97 |
| Need for Security | CONSERVATISM | 1.94 |
| DIY Mentality | THRILL | 1.76 |
| Sustainability | BALANCE | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| Brazil | 11.2% |
| United Kingdom | 5.2% |
See Productivity software audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Productivity software have in Germany?
Productivity software has an estimated audience of 289,413 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Productivity software fans?
32.4% of Productivity software fans are female, 67.6% are male, with an average age of 43.7 years.
Which brands do Productivity software fans like most?
Productivity software fans show strongest brand affinity for Evernote (104.51×), Business software (67.46×), and Google Docs (20×) over the country average.
Where do Productivity software fans live in Germany?
Productivity software fans in Germany are most concentrated in Nordrhein-Westfalen (reach 21,960), Bayern (reach 21,737), and Baden-Württemberg (reach 17,765). These three regions account for the largest share of the active audience.
What other brands do Productivity software fans also like?
Beyond Productivity software itself, the audience over-indexes on Business software (67.46×), Google Docs (20×), Trello (27.07×), and Google Drive (11.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Productivity software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.