Productivity Audience in Germany
Productivity has an estimated audience of 1,874,280 people in Germany. 60.7% are female, 39.3% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Huck (magazine), Ettifaq FC, Progressive rock, Combat sport, Artistic inspiration.
The average Productivity fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Huck (magazine), Ettifaq FC, Progressive rock, with strongest over-indexing on Huck (magazine) (27.05× the country average). Demographically, the Productivity audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Convenience Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Productivity fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 38.3 |
| Estimated audience size | 1,874,280 |
Audience persona
The typical Productivity fan in Germany is more female, around 38.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Huck (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 490,288 | 1.2× |
| Bayern | 383,174 | 1.27× |
| Baden-Württemberg | 323,254 | 1.26× |
| Niedersachsen | 208,107 | 1.14× |
| Hessen | 179,325 | 1.26× |
| Sachsen | 95,951 | 1.04× |
| Rheinland-Pfalz | 94,320 | 1× |
| Berlin | 91,410 | 1.09× |
| Schleswig-Holstein | 63,259 | 0.94× |
| Hamburg | 52,962 | 1.25× |
| Brandenburg | 46,023 | 0.79× |
| Thüringen | 38,440 | 0.8× |
| Sachsen-Anhalt | 32,983 | 0.68× |
| Bremen | 18,037 | 1.13× |
| Saarland | 16,795 | 0.73× |
| Mecklenburg-Vorpommern | 14,664 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Huck (magazine) | 27.05× | Internet & Social Media |
| Ettifaq FC | 23.18× | Sports |
| Progressive rock | 2.34× | Music & Radio |
| Combat sport | 2.03× | Sports |
| Artistic inspiration | 1.67× | Arts & Culture |
| Journey to the West (2011 TV series) | 20× | Movies & TV |
| Este, Veneto | 2.58× | Travel & Leisure |
| Natural rubber | 2.08× | Cars & Mobility |
| Information sensitivity | 3.51× | Technology & Electronics |
| Icon (magazine) | 1.66× | Arts & Culture |
| San Gil | 2.38× | Travel & Leisure |
| Counselor education | 12.77× | Business & Career |
| Bank account | 1.65× | Business & Career |
| Jersey (fabric) | 2.73× | Fashion & Accessoires |
| Japanese New Year | 5.05× | Travel & Leisure |
| Emil Nolde | 2.45× | Arts & Culture |
| Paul Dano | 2.22× | Movies & TV |
| Catania | 3.82× | Travel & Leisure |
| Janitor | 2.66× | Home & Garden |
| Timo Hildebrand | 3.95× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.94 |
| Sustainability | BALANCE | 2.74 |
| Mindfulness | BALANCE | 1.97 |
| Design Affinity | PREMIUM | 1.71 |
| Sports Activity | POWER | 1.7 |
| Career Orientation | POWER | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| United Kingdom | 7.1% |
| Brazil | 4.9% |
See Productivity audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Productivity have in Germany?
Productivity has an estimated audience of 1,874,280 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Productivity fans?
60.7% of Productivity fans are female, 39.3% are male, with an average age of 38.3 years.
Which brands do Productivity fans like most?
Productivity fans show strongest brand affinity for Huck (magazine) (27.05×), Ettifaq FC (23.18×), and Progressive rock (2.34×) over the country average.
Where do Productivity fans live in Germany?
Productivity fans in Germany are most concentrated in Nordrhein-Westfalen (reach 490,288), Bayern (reach 383,174), and Baden-Württemberg (reach 323,254). These three regions account for the largest share of the active audience.
What other brands do Productivity fans also like?
Beyond Productivity itself, the audience over-indexes on Ettifaq FC (23.18×), Progressive rock (2.34×), Combat sport (2.03×), and Artistic inspiration (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Productivity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.