Rascasse Audience Intelligence

Productivity Audience in Germany

A data profile of the people who buy, follow and care about Productivity in Germany — modelled from more than twelve digital signal sources. Productivity has an estimated audience of 1,874,280 people in Germany.

#2051among Topic in Germany#339in Business & Career

The average Productivity fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Time management, Efficient energy use, Udemy, with strongest over-indexing on Time management (32.3× the country average).

Demographically, the Productivity audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Convenience Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Productivity fan in Germany is more female, around 38.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Time management.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Productivity profile in Germany.

Audience size
1.9M
in Germany
Gender
60.7%♀
39.3% male
Age
38.3
average years
Country rank
#3597
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Productivity fans

60.7% are female, 39.3% are male, average age 38.3.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Productivity audience in Germany
MetricValue
Female60.7%
Male39.3%
Average age38.3
Estimated audience size1,874,280
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Productivity audience in Germany
Age bracketShare%
16-1921%
20-2918%
30-3922%
40-4922%
50+16%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Productivity audience comes from Germany.

Worldwide audience distribution share by country for Productivity
CountryShare
United States29.3%
United Kingdom7.1%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Productivity audience in Germany is strongest.

Fig. 05

Top regions by affinity

Productivity fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.42×
02Berlin~100K1.34×
03Bayern~400K1.23×
04Hamburg~50K1.23×
05Baden-Württemberg~300K1.21×
06Nordrhein-Westfalen~500K1.12×
07Niedersachsen~200K1.07×
08Bremen~20K1.06×
09Sachsen~90K1.00×
10Rheinland-Pfalz~90K0.98×
11Schleswig-Holstein~60K0.95×
12Saarland~20K0.91×
13Thüringen~40K0.88×
14Brandenburg~50K0.86×
15Sachsen-Anhalt~40K0.84×
16Mecklenburg-Vorpommern~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Productivity, Germany
0.79×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Productivity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Productivity audience
#·InterestCategoryAffinity×
01Time managementBusiness & Career32.30×
02Gault MillauFood & Beverages26.01×
03UdemyBusiness & Career25.46×
04Efficient energy useTechnology & Electronics11.13×
05Energy conservationHome & Garden10.12×
06MoodleTechnology & Electronics9.27×
07Office suppliesBusiness & Career8.32×
08CanvaTechnology & Electronics7.67×
09Social shoppingShopping7.08×
10Emotional intelligenceHealth6.45×
11First-time home buyer grantHome & Garden6.07×
12GitHubInternet & Social Media5.56×
13Risk managementBusiness & Career5.09×
14Mortgage calculatorHome & Garden4.71×
15Starter homeHome & Garden4.49×
16DiaryKids & Family4.39×
17HugendubelShopping4.12×
18Self-awarenessHealth3.88×
19Sustainable energyHome & Garden3.36×
20Renewable energyBusiness & Career2.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Productivity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Productivity audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.04×
SustainabilityBALANCE2.08×
MindfulnessBALANCE1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Productivity audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
PatriotismCONSERVATISM0.87×
Price SensitivityPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Productivity have in Germany?

Productivity has an estimated audience of 1,874,280 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Productivity fans?

60.7% of Productivity fans are female, 39.3% are male, with an average age of 38.3 years.

03

Which brands do Productivity fans like most?

Productivity fans show strongest brand affinity for Time management (32.3×), Efficient energy use (11.13×), and Udemy (25.46×) over the country average.

04

Where do Productivity fans live in Germany?

Productivity fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Productivity fans also like?

Beyond Productivity itself, the audience over-indexes on Efficient energy use (11.13×), Udemy (25.46×), Moodle (9.27×), and Canva (7.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Productivity audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Productivity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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