Rascasse Audience Intelligence

Emotional intelligence Audience in Germany

A data profile of the people who buy, follow and care about Emotional intelligence in Germany — modelled from more than twelve digital signal sources. Emotional intelligence has an estimated audience of 2,676,240 people in Germany.

#1472among Topic in Germany#68in Health

The average Emotional intelligence fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Self-knowledge (psychology), Self-awareness, Self-esteem, with strongest over-indexing on Self-knowledge (psychology) (25.96× the country average).

Demographically, the Emotional intelligence audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Emotional intelligence fan in Germany is more female, around 40.6 years old, with strong Mindfulness tendencies and a notable affinity for Self-knowledge (psychology).

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Emotional intelligence profile in Germany.

Audience size
2.7M
in Germany
Gender
69.7%♀
30.3% male
Age
40.6
average years
Country rank
#2438
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Emotional intelligence fans

69.7% are female, 30.3% are male, average age 40.6.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for Emotional intelligence audience in Germany
MetricValue
Female69.7%
Male30.3%
Average age40.6
Estimated audience size2,676,240
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Emotional intelligence audience in Germany
Age bracketShare%
16-1916%
20-2916%
30-3923%
40-4924%
50+20%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Emotional intelligence audience comes from Germany.

Worldwide audience distribution share by country for Emotional intelligence
CountryShare
Brazil13.8%
United States10.8%
Spain5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Emotional intelligence audience in Germany is strongest.

Fig. 05

Top regions by affinity

Emotional intelligence fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~70K1.13×
02Nordrhein-Westfalen~600K1.08×
03Baden-Württemberg~400K1.08×
04Hessen~200K1.06×
05Schleswig-Holstein~100K1.06×
06Bayern~400K1.03×
07Bremen~20K1.03×
08Niedersachsen~300K1.02×
09Rheinland-Pfalz~100K1.02×
10Berlin~100K1.01×
11Brandenburg~80K0.98×
12Sachsen~100K0.97×
13Mecklenburg-Vorpommern~50K0.92×
14Thüringen~60K0.91×
15Sachsen-Anhalt~60K0.90×
16Saarland~30K0.88×
Fig. 06

Affinity by region

Affinity by region — Emotional intelligence, Germany
0.88×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Emotional intelligence audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Emotional intelligence audience
#·InterestCategoryAffinity×
01Self-knowledge (psychology)Health25.96×
02Personality psychologyHealth16.55×
03Clinical psychologyHealth15.97×
04Corpo SaudávelTopic14.00×
05Positive psychologyHealth10.44×
06Health educationBusiness & Career10.10×
07Self-awarenessHealth7.42×
08ProductivityBusiness & Career6.45×
09Self-esteemHealth5.72×
10ConsciousnessHealth4.70×
11Self-confidenceHealth4.49×
12Human behaviorKids & Family4.12×
13PedagogyKids & Family3.79×
14LawyerBusiness & Career3.36×
15MotivationBusiness & Career3.13×
16Galatasaray S.K.Sports2.92×
17Personal developmentBusiness & Career2.86×
18Well-beingHealth2.63×
19Quality of lifeHealth2.40×
20TagesschauMovies & TV1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Emotional intelligence audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Emotional intelligence audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.59×
SustainabilityBALANCE1.53×
Career OrientationPOWER1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Emotional intelligence audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.68×
PatriotismCONSERVATISM0.72×
DIY MentalityTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Emotional intelligence have in Germany?

Emotional intelligence has an estimated audience of 2,676,240 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Emotional intelligence fans?

69.7% of Emotional intelligence fans are female, 30.3% are male, with an average age of 40.6 years.

03

Which brands do Emotional intelligence fans like most?

Emotional intelligence fans show strongest brand affinity for Self-knowledge (psychology) (25.96×), Self-awareness (7.42×), and Self-esteem (5.72×) over the country average.

04

Where do Emotional intelligence fans live in Germany?

Emotional intelligence fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Emotional intelligence fans also like?

Beyond Emotional intelligence itself, the audience over-indexes on Self-awareness (7.42×), Self-esteem (5.72×), Galatasaray S.K. (2.92×), and Clinical psychology (15.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Emotional intelligence audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Emotional intelligence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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